39、营销模型验证：Net T - C 提升模型与自助法应用

营销模型验证：Net T - C 提升模型与自助法应用

1. Net T - C 提升模型代码实现

1.1 基础设置与变量定义

avg_cann =‘CONTROL *RATE (%)’ 
cum_rr =‘CUM CONTROL * RATE (%)’ 
lift =‘ C U M *LIFT (%)’;
sum sum_wt r;
format sum_wt r cum_n cum_r comma10.;
format avg_cann cum_rr 5.2; 
format lift 3.0;
run; 
footnote;

上述代码主要定义了一些变量，并设置了相应的格式。

1.2 合并得分数据

libname upl ‘c://0-upl’; 
data score_RESP_uni; 
set upl.score_RESP; 
uni=uniform(12345);
data score_CNTRL_uni; 
set upl.score_CNTRL; 
uni=uniform(12345);
PROC SORT data=score_RESP_uni; by uni;
PROC SORT data=score_CNTRL_uni; by uni;
run;
data RESP_CNTRL_scores_uni; 
merge
score_RESP_uni (in=r) 
score_CNTRL_uni (in=c);  by uni;
if r=1 then wtT=1; else wtT=0