MDIA1003 | PR and Advertising Foundations | Assessments Term 3 2024Python

Java Python MDIA1003 | PR and Advertising Foundations | Assessments

Term 3, 2024

There are three assessment components: in order to pass the course you must attempt and submit all three. Take the time to carefully read the Assessment Criteria, as these are what you will be graded on.

1. Campaign Analysis Presentation (Group Task, In-class, Week 3 in class)

Value: 30%

Presentation Length: 15 minutes (10 minute talk + 5 minute Q&A)

Submission: Presentation Slides to Moodle, before your presentation class

To develop successful communication campaigns of your own, you have to understand how campaigns work. Working in groups of 3 or 4, your task is to identify and analyse a communication campaign. You must choose a public relations or advertising campaign from the past year (2023-2024) that has NOT been discussed in detail in the lectures. You will address the following:

 • Describe the campaign, including identifying whether it is PR, advertising or integrated

 • Explain what you believe were the contextual factors underpinning the campaign

•  Discuss and analyse the campaign execution (e.g. messaging, symbolism, media channels).

•  Evaluate the campaign (e.g. coverage, social media attention).

You will present WITHOUT NOTES for 10 minutes and then lead discussion about the campaign for 5 min