11、Unveiling the Algorithmic World: House of Cards and Digital Platforms

Unveiling the Algorithmic World: House of Cards and Digital Platforms

1. The Aesthetic Abstraction of House of Cards

Netflix’s approach to content creation and marketing is deeply intertwined with algorithmic thinking. When considering House of Cards , it becomes evident that the show is not just a piece of entertainment but a product shaped by Netflix’s abstract aesthetic.

1.1 Netflix’s Investment and Branding

• Investment Strategy : Netflix made an unusual two - season investment in House of Cards and adopted a hands - off approach to creative management. It created an elaborate recommendations feedback loop around the show, which, along with intensive branding and advertising, led many to ass