摆脱处男_谁将摆脱垃圾广告网络？

摆脱处男

A good article in Wired, “Follow the money: how digital ads subsidize the worst of the web”, explains a relationship we all knew about, but largely ignore: digital advertising and the web’s worst sites, those that contribute nothing positive, that are limited to creating junk content or reproducing it from other sites, and which in many cases, are linked to potentially criminal activities.

《连线》杂志上有一篇很好的文章，“ 跟随金钱：数字广告如何补贴最糟糕的网络 ”，解释了我们大家都知道的一种关系，但在很大程度上被忽略了：数字广告和网络上最糟糕的网站，那些没有正面贡献的网站，仅限于创建垃圾内容或从其他站点复制该内容，并且在许多情况下，这些内容与潜在的犯罪活动有关。

It’s an issue that possibly only good marketing managers can shed some light on: where do your ads appear? In most cases, marketing managers pay agencies and intermediaries, and then have no follow up on where their advertising appears, which means it typically ends up accompanying low-quality content. We all know these types of pages: we come across them during a search, or if we’re content creators, because they appear in our own self-searches, replicating those contents we’ve created, usually also violating all kinds of attribution rules.

这个问题可能只有出色的营销经理才能阐明：您的广告在哪里展示？ 在大多数情况下，市场营销经理会向中介机构和中介机构付款，然后对其广告的显示位置没有后续行动，这意味着广告通常会伴随低质量的内容而结束。 我们都知道这些类型的页面：我们在搜索过程中遇到了这些页面，或者我们是否是内容创建者，因为它们出现在我们自己的自搜索中，复制了我们创建的内容，通常也违反了各种归因规则。

Why do all those pages litter the internet with so much dog poop? Because it’s very difficult or expensive to find out who’s behind them. Offenses of this kind are simply not persecuted, because it is so difficult to find out who is responsible. Creating a page, filling it with content copied from other sites, and stuffing it with advertising is extremely simple and profitable. These are the rag and bone merchants of the web who set up or acquire low-value sites to exploit pages with no added value.

为什么所有这些页面都用这么多狗屎撒在互联网上？ 因为要找出背后的人是非常困难或昂贵的。 这类罪行根本不会受到迫害，因为很难找出谁应该负责。 创建页面，用从其他站点复制的内容填充页面，并用广告填充页面非常简单且有利可图。 这些是网络的破旧商人，他们建立或获取低价值站点以利用没有附加值的页面。

Who keeps these pages alive? Look at the companies that advertise on them. And if their marketing managers have no idea that ads for their products or services appear there, that’s no excuse: it makes it much worse. When you think of those marketing managers, think also of those dog owners who don’t scoop up their dogs’ poop: it’s the same thing… they take their advertising budget for a walk on the web, and don’t even realize the trail of filth they leave behind.

谁使这些页面保持活动状态？ 查看在其上做广告的公司。 而且，如果他们的营销经理不知道他们的产品或服务的广告在那里出现，那也没有借口：这会使情况变得更糟。 当您想到那些营销经理时，还会想到那些不sc狗屎的狗主人：这是同一回事……他们花了广告预算在网上散步，甚至没有意识到这条路他们留下的污秽。

The backdrop to all this is the new dot com bubble and particularly programmatic advertising: brands that know perfectly well half or more of their advertising budget is linked to sites where it will never make any kind of impact, and where they are throwing their money away. But what happens when those ads also damage your image and reputation? If a marketing director links their advertising not to a particular page, but instead to the characteristics of a particular user, that user may find those ads on any site, including junk pages they visit by mistake.

所有这一切的背景是新的互联网泡沫 尤其是程序化广告 ：完全知道其一半或更多广告预算的品牌都与永远不会产生任何影响以及将钱扔掉的网站相关联。 但是，当这些广告也损害了您的形象和声誉时，会发生什么？ 如果市场总监不将其广告链接到特定页面，而是链接到特定用户的特征，则该用户可能会在任何网站上找到这些广告，包括他们错误访问的垃圾页面。

Things soon get nasty: it’s not just that online advertising is too aggressive: is spying on us, is unethical and makes us unhappy, but due to the lack of surveillance on the sites on which it appears, it’s responsible for most of the rubbish on the web. In fact, it is even possible that pages that use that type of advertising will get legally punished.

事情很快就变得令人讨厌：不仅仅是在线广告过于激进 ： 监视我们 ， 不道德和使我们感到不高兴 ，而且由于缺乏对它出现的站点的监视，因此造成了大部分垃圾网络。 实际上，使用该类型广告的网页甚至有可能受到法律制裁 。

Facebook plays a big role in the spread of junk advertising: with its radical democratization of advertising and targeting tools, Mark Zuckerberg’s company is responsible, for example, for the development of ads for low-quality products and fake medication. And if you post anything on your page about being diagnosed with cancer, you can look forward to being bombarded with bogus cures. An junk advertising cleanup of the internet is long overdue.

Facebook在垃圾广告的传播中扮演着重要角色：马克·扎克伯格(Mark Zuckerberg)的公司通过其广告和定位工具的彻底民主化，负责开发劣质产品和假药的广告。 而且，如果您在网页上张贴任何有关被诊断出患有癌症的信息， 那么您可能会期待被假药轰炸 。 早就应该清理互联网上的垃圾广告。

So, the next time you enter a junk page, those you can’t define but you know them when you see them, take a good look at which companies advertise there, and put it in their liabilities column. If you know their marketing director, end the relationship now: he or she is a lousy professional. If you use that company’s products and services, note: whether they’re good or bad, know that they are throwing away money and financing the worst of the web. If we make enough fuss, maybe these companies will do something about it.

因此，下一次您进入一个垃圾页面时，您将无法定义那些页面，但是看到它们时您就会知道它们 ，仔细查看哪些公司在此处做广告，并将其放在“负债”列中。 如果您认识他们的营销总监，请立即终止关系：他或她是一个糟糕的专业人员。 如果您使用该公司的产品和服务，请注意：无论它们的好坏，都知道他们会浪费金钱并为网络上最糟糕的事情筹集资金。 如果我们大惊小怪，也许这些公司会为此做些事情。

(En español, aquí)

( Enespañol ， aquí )

翻译自: https://medium.com/enrique-dans/who-will-rid-the-web-of-junk-advertising-3d3de8260fc4

摆脱处男