微软收购以色列广告公司YaData

新浪科技讯 北京时间2月28日消息，据国外媒体报道，微软收购了一家名为YaData的以色列精准定位广告公司。微软并未透露收购价格，但据来自以色列的消息指出，微软可能以2亿至3亿美元的价格收购了这家两年前成立的公司。

　　YaData擅长通过跟踪读者的浏览习惯和搜索习惯，来确定哪种类型的广告更有可能被读者所接受。有报道称，YaData曾经从风险投资公司Giza和Ofer Hi-tech手中融资。微软以色列研发中心总裁莫谢·里奇曼(Moshe Lichtman)表示：“收购YaData将把以色列研发中心带入在线广告领域，这无疑是微软最重要的战略之一。”(前锋）

==============================================================================

YaData's SDR is a multi-dimensional clustering and ranking engine coupled with an intuitive, business-oriented user interface. The SDR state-of-the-art algorithms combine statistical techniques for segment discovery as well as revolutionary, unique IP for ranking segments according to their business relevancy and actionability. With this unique approach the segmentation process becomes a business process and is no longer a statistical exercise. 

Integrating with the enterprise’s data warehouse, YaData’s SDR extracts meaningful and actionable micro-segments, allowing marketers to navigate the results. Results are obtained without making any assumptions, hypotheses or building statistical models. An integral learning system draws upon user feedback to improve and fine-tune the output, adjusting segment ranking to better fit the user business goals and agenda. 

 

 

YaData's SRM is an end-to-end segment lifecycle management system. Using a central dashboard to perform all segment related activities including segment discovery (interfacing with the SDR), analysis & research, marketing decision support and tracking to monitor segment evolution, the user can easily and efficiently manage a multitude of segments and reach an optimized marketing mix for each segment.

 SRM revolutionizes segment management in the same vein that CRM revolutionized customer management.