Microsoft Dynamics CRM 4 For Dummies

本书由经验丰富的CRM专家撰写,旨在帮助中小型企业快速掌握并应用Microsoft Dynamics CRM4系统。内容涵盖客户信息管理、个性化设置、销售市场及客户服务支持等关键业务流程。

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Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are youre already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsofts CRM solution in a jiffy. Whether youre considering a CRM system for the first time or youve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to:

*Maintain and manage all your customer information
*Personalize Microsoft CRM to work for your business
*Set up CRM to support sales, marketing, and customer service
*Use the Outlook client
*Manage territories and business units
*Create and manage activities
*Generate quotes and invoices
*Implement and manage a marketing campaign
*Work with contracts, and much more

Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!


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