(计算机毕设选题推荐)市场调研数据分析与报告生成系统设计与实现

本文链接：https://blog.youkuaiyun.com/m0_74226293/article/details/142785888

摘要

随着信息技术的不断进步和市场竞争的日益激烈，市场调研已成为企业制定市场策略和经营决策的重要依据。然而，传统的市场调研方法往往耗时费力，数据收集和分析效率低下。因此，设计和实现一个高效的市场调研数据分析与报告生成系统具有重要意义。本文基于Java和MySQL数据库，采用MVC架构，设计并实现了一个市场调研数据分析与报告生成系统。该系统包括用户管理、问卷设计、数据收集、数据分析和报告生成等功能模块。通过该系统，用户可以轻松设计问卷，快速收集数据，利用强大的数据分析工具进行多维度分析，并自动生成直观、易懂的报告。系统的实现不仅提高了市场调研的效率和准确性，而且为企业提供了更加科学、客观的决策支持。

关键字：市场调研；数据分析；报告生成；MVC架构；Java

Abstract

With the continuous advancement of information technology and the increasingly fierce market competition, market research has become an important basis for enterprises to formulate market strategies and make business decisions. However, traditional market research methods are often time-consuming and labor-intensive, with low efficiency in data collection and analysis. Therefore, designing and implementing an efficient market research data analysis and report generation system is of great significance. This paper designs and implements a market research data analysis and report generation system based on Java and MySQL database, using MVC architecture. The system includes functional modules such as user management, questionnaire design, data collection, data analysis, and report generation. Through this system, users can easily design questionnaires, quickly collect data, utilize powerful data analysis tools for multi-dimensional analysis, and automatically generate intuitive and easy-to-understand reports. The implementation of the system not only improves the efficiency and accuracy of market research but also provides enterprises with more scientific and objective decision support.

Keywords: Market Research; Data Analysis; Report Generation; MVC Architecture; Java

市场调研数据分析与报告生成系统设计与实现