https://zhuanlan.zhihu.com/p/358582762
博客等
- 腾讯广告-uplift广告增效衡量说明
https://e.qq.com/ads/adfaq/delivery/tool/08/
https://morketing.com/detail/4704
- 一文读懂Uplift
https://mp.weixin.qq.com/s/FOVggFduHKeDr3jidcmqgA
基本是综述论文翻译一遍
- 滴滴:DiDi Food中的智能补贴实战漫谈
https://mp.weixin.qq.com/s/WU1iILMFdH3RZAbJKFU4WA
树分裂的部分讲的比较详细,方便理解
- 因果推断简介(丁鹏)
https://yao-lab.github.io/2009.fall.pku/lecture10_DingP_causal091101.pdf
论文
- Causal Inference and Uplift Modeling A review of the literature
http://proceedings.mlr.press/v67/gutierrez17a.html
综述论文,很经典
- A Survey on Causal Inference
https://arxiv.org/abs/2002.02770
综述论文,比较新
- A Large Sca