阿里巴巴中国站1688商品详情API为电商企业提供了获取商品详情信息的强大工具，通过编程方式获取这些信息，可以帮助电商企业实现数据驱动的决策，开启新的运营篇章。以下是关于如何使用该API返回值进行数据驱动决策的应用指南：
一、API返回值解析
通过调用1688商品详情API，可以获得包括商品ID、商品标题、商品图片、销售量、价格信息、评分或评价信息、商品属性等在内的详细商品数据。这些数据为电商企业提供了丰富的市场信息和用户反馈，是进行数据驱动的决策的重要依据。
二、数据驱动的决策应用
- 产品优化：通过分析商品的销售量、评分和评价信息，电商企业可以了解用户对产品的需求和喜好，进而优化产品的设计和性能，提升产品的市场竞争力。
- 精准营销：基于用户购买行为和商品属性信息，电商企业可以制定精准的营销策略，如定向推送优惠信息、个性化推荐等，提高用户满意度和购买转化率。
- 价格策略：通过分析市场价格和竞争对手的价格策略，结合用户的购买行为和价格敏感度，电商企业可以制定合理的价格范围和促销策略，提高销售效果和客户满意度。
三、最佳实践
- 数据整合：将1688商品详情API返回值与其他数据源（如用户行为数据、销售数据等）进行整合，形成全面的数据分析体系，为决策提供更加准确的数据支持。
- 实时更新：确保API调用的实时性，及时获取最新的商品信息，为决策提供最新的数据支持。
- 数据分析工具：利用数据分析工具对API返回值进行深入分析，挖掘数据背后的价值，为决策提供更加深入的洞察。
- 决策迭代：基于数据分析的结果，不断优化和调整决策方案，实现决策的持续改进和优化。
1688.item_get
公共参数
请求地址: https://api-gw.onebound.cn/1688/item_get
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数
请求参数：num_iid=610947572360
参数说明：num_iid:1688商品ID
sales_data:&sales_data=1 获取近30天成交数据
agent:&agent=1 获取1688分销代发价格数据
响应参数
Version: Date:
| 名称 | 类型 | 必须 | 示例值 | 描述 |
|---|---|---|---|---|
| item | item[] | 0 | 宝贝详情数据 |
请求示例
复制
-- 请求示例 url 默认请求参数已经URL编码处理 curl -i "https://api-gw.onebound.cn/1688/item_get/?key=<您自己的apiKey>&secret=<您自己的apiSecret>&num_iid=610947572360"
响应示例复制
{
"item":{
"num_iid":601824709263,
"title":"韩版仿兔毛围巾秋冬毛毛围巾学生毛毛绒围脖冬季女套头防寒户外",
"desc_short":"",
"price":"2.2",
"total_price":0,
"suggestive_price":0,
"orginal_price":"2.2",
"nick":"_sopid@BBBEbRNm7OS0uGCXPJucMBy2w",
"num":3786174,
"min_num":2,
"detail_url":"https://detail.1688.com/offer/601824709263.html",
"pic_url":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg",
"brand":"",
"brandId":"",
"rootCatId":0,
"cid":325,
"crumbs":[
],
"created_time":"",
"modified_time":"",
"delist_time":"",
"desc":"<div id=\"offer-template-0\"></div><div > </div>\r\n<div ><span ><strong> <span >材质：双面仿兔毛毛绒面料，</span></strong></span></div>\r\n<div ><span ><strong><span >不掉毛（不是薄薄的单面哦）</span></strong></span></div>\r\n<div ><span ><strong ><span >厚款3.39元</span></strong></span></div>\r\n<div ><span ><strong><span ><span >普通款2.38元</span></span></strong></span></div>\r\n<div ><span ><strong><span ><span >每条围巾都是独立OPP袋子包装，放心选购！</span></span></strong></span></div>\r\n<div ><span ><strong><span >现货供应，厂家直销，没有中间商赚差价，有大量可以谈价，有量有价</span></strong></span></div>\r\n<div ><span ><strong><span >（抖音，快手，直播电商福利品，天猫，淘宝，PDD，跨境电商供应商）</span></strong></span></div>\r\n<div ><strong><span ><span ><span >这款围巾是不掉毛的，有些激光高温裁剪残留的浮毛，抖抖就好了哦。</span></span></span></strong></div>\r\n<div > </div>\r\n<div ><span ><img src=\"https://cbu01.alicdn.com/img/ibank/O1CN01emutXa27pyd6vYZzm_!!2206475177847-0-cib.jpg\" alt=\"undefined\"/><br/><strong>此图拉拉袋包装的为客户定做款（大货是OPP透明袋独立包装）</strong><br/><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01kFnNOl1MP9H5642lo_!!2272041426.jpg\" align=\"absmiddle\"/></span></div>\r\n<div ><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/TB2lZSUX7iHJuJjSZFjXXcGvXXa_!!2272041426.jpg\" align=\"absmiddle\"/><img src=\"https://img.alicdn.com/imgextra/i2/2272041426/TB2rvmVXYSGJuJjSZFqXXXo2pXa_!!2272041426.jpg\" align=\"absmiddle\"/></div>\r\n<div > </div>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01EKuyER1MP9LVqRODf_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01fH7zeu1MP9LXYMDb9_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01o03kWB1MP9LUPh2vD_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01zAl3p11MP9LTi5nZh_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01Zv9KBT1MP9LUIKRow_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01VlbKPj1MP9LU0NVFN_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01MjaoVZ1MP9LTiFjny_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01junsnm1MP9LX5bOdM_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i2/2272041426/O1CN014Dv2oq1MP9LU0KgIb_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01jNA7KZ1MP9LUHdDBF_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01JZW4Hn1MP9LUHd91D_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01nSbj2H1MP9LVqZ2mg_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01HmPSpT1MP9LSDyrsr_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p> </p>\r\n<div >..........</div><img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-4.65990d0ea4c43&p=1778786759&k=92716&t=1704529167\" style=\"display:none\" />",
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"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01kFnNOl1MP9H5642lo_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/TB2lZSUX7iHJuJjSZFjXXcGvXXa_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i2/2272041426/TB2rvmVXYSGJuJjSZFqXXXo2pXa_!!2272041426.jpg",
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"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01fH7zeu1MP9LXYMDb9_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01o03kWB1MP9LUPh2vD_!!2272041426.jpg",
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"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01HmPSpT1MP9LSDyrsr_!!2272041426.jpg"
],
"item_imgs":[
{
"url":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg"
},
{
"url":"https://cbu01.alicdn.com/img/ibank/11921665153_1818272533.jpg"
},
{
"url":"https://cbu01.alicdn.com/img/ibank/11884953047_1818272533.jpg"
},
{
"url":"https://cbu01.alicdn.com/img/ibank/11954549050_1818272533.jpg"
},
{
"url":"https://cbu01.alicdn.com/img/ibank/12483429103_1818272533.jpg"
}
],
"item_weight":"",
"item_size":"",
"location":"浙江省 金华市",
"post_fee":"",
"express_fee":"",
"ems_fee":"",
"shipping_to":"",
"has_discount":"",
"video":"https://cloud.video.taobao.com/play/u/2206475177847/p/1/e/6/t/1/238604472723.mp4",
"is_virtual":"",
"sample_id":"",
"is_promotion":"",
"props_name":"0:0:颜色:红色;0:1:颜色:黑色;0:2:颜色:白色;0:3:颜色:灰色;0:4:颜色:杏色;0:5:颜色:粉色;0:6:颜色:咖啡色;0:7:颜色:米色;0:8:颜色:卡其色",
"prop_imgs":{
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{
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"props":[
{
"name":"品牌",
"value":"高着"
},
{
"name":"编织方法",
"value":"经编"
},
{
"name":"功能",
"value":"保暖"
},
{
"name":"适合季节",
"value":"冬季"
},
{
"name":"货号",
"value":"WJ618"
},
{
"name":"产地",
"value":"浙江义乌"
},
{
"name":"款式",
"value":"中长"
},
{
"name":"颜色",
"value":"红色"
},
{
"name":"颜色",
"value":"黑色"
},
{
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},
{
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},
{
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},
{
"name":"颜色",
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},
{
"name":"颜色",
"value":"咖啡色"
},
{
"name":"颜色",
"value":"米色"
},
{
"name":"颜色",
"value":"卡其色"
},
{
"name":"主要下游平台",
"value":"淘宝"
},
{
"name":"主要下游平台",
"value":"京东"
},
{
"name":"主要下游平台",
"value":"ebay"
},
{
"name":"主要下游平台",
"value":"亚马逊"
},
{
"name":"主要下游平台",
"value":"wish"
},
{
"name":"主要下游平台",
"value":"快手"
},
{
"name":"主要下游平台",
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},
{
"name":"主要下游平台",
"value":"天猫"
},
{
"name":"主要下游平台",
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},
{
"name":"主要下游平台",
"value":"LAZADA"
},
{
"name":"主要下游平台",
"value":"拼多多"
},
{
"name":"主要下游平台",
"value":"抖音"
},
{
"name":"有可授权的自有品牌",
"value":"否"
},
{
"name":"是否跨境出口专供货源",
"value":"是"
},
{
"name":"上市年份/季节",
"value":"2021年秋季"
},
{
"name":"宽度(CM)",
"value":"12cm"
},
{
"name":"风格",
"value":"百搭"
},
{
"name":"风格",
"value":"优雅"
},
{
"name":"风格",
"value":"极简"
},
{
"name":"风格",
"value":"休闲风"
},
{
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"value":"时尚OL"
},
{
"name":"风格",
"value":"简约"
},
{
"name":"风格",
"value":"欧美"
},
{
"name":"风格",
"value":"轻奢风"
},
{
"name":"风格",
"value":"chic风"
},
{
"name":"风格",
"value":"高级感"
},
{
"name":"面料名称",
"value":"毛绒"
},
{
"name":"风格分类",
"value":"时尚通勤"
},
{
"name":"处理工艺",
"value":"经编"
},
{
"name":"流行元素分类",
"value":"无"
}
],
"total_sold":3786174,
"skus":{
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{
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{
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{
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{
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]
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"0:4":"颜色:杏色",
"0:5":"颜色:粉色",
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"0:8":"颜色:卡其色"
},
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},
"tmall":"false",
"error":"",
"warning":"",
"url_log":[
],
"unit":null,
"is_support_mix":null,
"mix_amount":null,
"mix_begin":null,
"mix_number":null,
"priceRange":[
[
2,
"2.2"
]
],
"priceRangeOriginal":[
],
"_ddf":"sop",
"props_img":{
"0:0":"https://cbu01.alicdn.com/img/ibank/11884977080_1818272533.jpg",
"0:1":"https://cbu01.alicdn.com/img/ibank/11954549680_1818272533.jpg",
"0:2":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg",
"0:3":"https://cbu01.alicdn.com/img/ibank/11921680795_1818272533.jpg",
"0:4":"https://cbu01.alicdn.com/img/ibank/11954549050_1818272533.jpg",
"0:5":"https://cbu01.alicdn.com/img/ibank/11921689268_1818272533.jpg",
"0:6":"https://cbu01.alicdn.com/img/ibank/11954552765_1818272533.jpg",
"0:7":"https://cbu01.alicdn.com/img/ibank/O1CN01PtW77W27pyekEhcAt_!!2206475177847-0-cib.jpg",
"0:8":"https://cbu01.alicdn.com/img/ibank/O1CN01t2Q1ci27pyjXB0fxo_!!2206475177847-0-cib.jpg"
},
"sales_info":{
"seller_num":"",
"repeat_rate_purchase":"",
"per_capita_purchases":"",
"comment_num":"",
"comment_url":""
},
"format_check":"ok",
"shop_item":[
],
"relate_items":[
]
},
"error":"",
"secache":"a1950f8cc13611671db129a5c7ae864a",
"secache_time":1704529167,
"secache_date":"2024-01-06 16:19:27",
"translate_status":"",
"translate_time":0,
"language":{
"default_lang":"cn",
"current_lang":"cn"
},
"reason":"",
"error_code":"0000",
"cache":0,
"api_info":"today:28 max:10000 all[28=28+0+0];expires:2024-05-30",
"execution_time":"0.342",
"server_time":"Beijing/2024-01-06 16:19:27",
"client_ip":"106.6.33.199",
"call_args":{
"num_iid":"601824709263"
},
"api_type":"1688",
"server_memory":"0.92MB",
"request_id":"gw-4.65990d0ea4c43",
"last_id":"2436414138"
}
异常示例复制
{
"error": "item-not-found",
"reason": "商品没找到",
"error_code": "2000",
"success": 0,
"cache": 0,
"api_info": "today:0 max:10000",
"execution_time": 0.081,
"server_time": "Beijing/2020-06-10 23:44:00",
"call_args": [],
"api_type": "1688",
"request_id": "15ee0ffc041242"
}
相关资料
错误码解释
| 状态代码(error_code) | 状态信息 | 详细描述 | 是否收费 |
|---|---|---|---|
| 0000 | success | 接口调用成功并返回相关数据 | 是 |
| 2000 | Search success but no result | 接口访问成功，但是搜索没有结果 | 是 |
| 4000 | Server internal error | 服务器内部错误 | 否 |
| 4001 | Network error | 网络错误 | 否 |
| 4002 | Target server error | 目标服务器错误 | 否 |
| 4003 | Param error | 用户输入参数错误 | 忽略 |
| 4004 | Account not found | 用户帐号不存在 | 忽略 |
| 4005 | Invalid authentication credentials | 授权失败 | 忽略 |
| 4006 | API stopped | 您的当前API已停用 | 忽略 |
| 4007 | Account stopped | 您的账户已停用 | 忽略 |
| 4008 | API rate limit exceeded | 并发已达上限 | 忽略 |
| 4009 | API maintenance | API维护中 | 忽略 |
| 4010 | API not found with these values | API不存在 | 忽略 |
| 4012 | Please add api first | 请先添加api | 忽略 |
| 4013 | Number of calls exceeded | 调用次数超限 | 忽略 |
| 4014 | Missing url param | 参数缺失 | 忽略 |
| 4015 | Wrong pageToken | 参数pageToken有误 | 忽略 |
| 4016 | Insufficient balance | 余额不足 | 忽略 |
| 4017 | timeout error | 请求超时 | 否 |
| 5000 | unknown error | 未知错误 | 否 |
4779
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