阿里巴巴1688商品详情API返回值研究：电商数据驱动的用户体验优化

于 2024-06-03 16:41:09 发布
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分类专栏： 电商api api 文章标签： ux 大数据 python pygame java 数据库 virtualenv
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本文链接：https://blog.youkuaiyun.com/api77/article/details/139418743

阿里巴巴1688商品详情API返回值研究在电商数据驱动的用户体验优化中扮演着至关重要的角色。以下是对该研究的详细分析：

一、API返回值解析

  1. 基本信息：API返回值中通常包含商品ID、标题、描述、价格、库存等基本信息。这些信息直接反映了商品的当前状态和市场定位，为电商企业提供了制定运营策略的基础数据。
  2. 图片信息：商品的主图、详情图等图片链接也是API返回的重要信息。这些图片对于吸引买家、展示商品特性至关重要，是电商平台上提升用户体验的关键因素。
  3. 规格参数：商品的颜色、尺寸、材质等规格参数是买家选择商品的重要依据。通过API获取这些参数，电商企业可以更好地管理库存，为买家提供个性化推荐。
  4. 销售数据：如果API提供销售数据（如销量、评价等），这将是非常有价值的信息。它可以反映商品的市场表现，为电商企业制定定价、促销等决策提供参考。
  5. 关联信息：一些API还可能返回与商品相关的其他信息，如相似商品推荐、关联搭配等。这些信息有助于电商企业制定交叉销售和捆绑销售的策略，提高订单金额和客单价。

 

alibaba.item_get

公共参数

请求地址: 

名称类型必须描述
keyString是调用key（必须以GET方式拼接在URL中）
secretString是调用密钥
api_nameString是API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等]
cacheString否[yes,no]默认yes，将调用缓存的数据，速度比较快
result_typeString否[json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读
langString否[cn,en,ru]翻译语言，默认cn简体中文
versionString否API版本

请求参数

请求参数：num_iid=60840463360

参数说明：num_iid:商品ID

响应参数

Version: Date:

名称类型必须示例值描述

num_iid

Bigint060840463360商品ID

title

String0穿上灰色男士日常都市步行鞋商品标题

desc_short

String0商品简介

price

String047.70价格

nick

String0cn1522808546pkux掌柜昵称

num

String0999

min_num

String02

detail_url

String0https://www.alibaba.com/product-detail/Reebaby-Hot-Sell-Group-0-with_60840463360.html商品链接

pic_url

String0//sc01.alicdn.com/kf/HTB1GHVXaPvuK1Rjy0Faq6x2aVXa7.jpg商品图片

desc

String0

item_imgs

Mix0[{"url": "//sc02.alicdn.com/kf/HTB1ta_basfrK1RjSszcq6xGGFXaA/China-Factory-Outdoor-Driving-Casual-Shoes-Men.jpg"}]商品图片列表

props_name

String0"191288010:-1:颜色:海军;191288010:3331185:颜色:白色;商品属性名

prop_imgs

Mix0{"prop_img": ["properties": "191288010:3851110","url": "//sc01.alicdn.com/kf/HTB1CnsUasfrK1Rjy1Xdq6yemFXag.jpg_250x250.jpg"]}商品属性图片列表

props

Mix0{"name": "产地","value": "中国"}属性

skus

Mix0{sku [[]]}商品规格信息列表

priceRange

Mix0[2,47.7]价格区间

props_list

Mix0["191288010:-1": "颜色:海军"]商品属性列表

seller_info

Mix0{"nick": "cn1522808546pkux", "title": "Guangzhou Gull Road Trade Co., Ltd.", "zhuy": "https://hotpotato.en.alibaba.com/", "shop_name": "Guangzhou Gull Road Trade Co., Ltd." }卖家信息

error

String0错误信息

props_img

Mix0["191288010:3851110": "//sc01.alicdn.com/kf/HTB1CnsUasfrK1Rjy1Xdq6yemFXag.jpg_250x250.jpg"]

currency_code

String0USD

language_code

String0en

property_alias

String0商品属性别名

sales

String0销量

desc_img

Mix0["//u.alicdn.com/js/5v/esite/img/img-placeholder.png"]详情图片

shop_item

Mix0[]

relate_items

Mix0[]

二、利用API返回值制定运营策略

  1. 数据驱动的商品优化：通过分析API返回的商品销售数据，电商企业可以了解哪些商品更受欢迎，哪些商品需要改进。进而对销售不佳的商品进行标题、描述、图片等方面的优化，提高商品的吸引力。
  2. 精准定价：根据商品的成本、市场需求以及竞争对手的价格，利用API返回的销售数据进行定价分析，电商企业可以制定更具竞争力的价格策略。
  3. 个性化推荐：利用API返回的规格参数和关联信息，电商企业可以为买家提供个性化的商品推荐。例如，根据买家的购买历史和浏览行为，推荐相似或搭配的商品，提高用户的购买意愿和满意度。
  4. 库存管理：通过API返回的库存信息，电商企业可以实时了解商品的库存状况，制定合理的补货计划，避免库存积压或缺货现象的发生。
  5. 交叉销售和捆绑销售：利用API返回的关联信息，电商企业可以将相关商品进行交叉销售和捆绑销售，提高订单金额和客单价。
  6. 营销活动策划：结合API返回的销售数据和市场需求，电商企业可以制定有针对性的营销活动，如限时折扣、满减优惠等，吸引更多买家购买。
  7. 竞品分析：通过API获取竞争对手的商品信息，进行竞品分析，了解竞争对手的优势和劣势，制定相应的竞争策略。

响应示例

"item": {
		"num_iid": "60840463360",
		"title": "Slip-on Daily Urban Walking Shoes",
		"desc_short": "",
		"price": "47.70",
		"nick": "cn1522808546pkux",
		"num": 9999,
		"min_num": 2,
		"detail_url": "https://www.alibaba.com/product-detail/Reebaby-Hot-Sell-Group-0-with_60840463360.html",
		"pic_url": "https://sc04.alicdn.com/kf/HTB1GHVXaPvuK1Rjy0Faq6x2aVXa7.jpg",
		"desc": "\r\n<p> <img src=\"//sc01.alicdn.com/kf/HTB1pHumyFmWBuNjSspdq6zugXXak/232931611/HTB1pHumyFmWBuNjSspdq6zugXXak.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1pHumyFmWBuNjSspdq6zugXXak/232931611/HTB1pHumyFmWBuNjSspdq6zugXXak.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1117\"></p>\n<noscript><img src=\"//sc01.alicdn.com/kf/HTB1pHumyFmWBuNjSspdq6zugXXak/232931611/HTB1pHumyFmWBuNjSspdq6zugXXak.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1117\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR/232931611/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR/232931611/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"890\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR/232931611/HTB1jrTsyQ9WBuNjSspeq6yz5VXaR.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"890\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB15.ciiHArBKNjSZFLq6A_dVXaA/232931611/HTB15.ciiHArBKNjSZFLq6A_dVXaA.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB15.ciiHArBKNjSZFLq6A_dVXaA/232931611/HTB15.ciiHArBKNjSZFLq6A_dVXaA.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1051\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB15.ciiHArBKNjSZFLq6A_dVXaA/232931611/HTB15.ciiHArBKNjSZFLq6A_dVXaA.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1051\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1qUMeyTlYBeNjSszcq6zwhFXao/232931611/HTB1qUMeyTlYBeNjSszcq6zwhFXao.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1qUMeyTlYBeNjSszcq6zwhFXao/232931611/HTB1qUMeyTlYBeNjSszcq6zwhFXao.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"656\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1qUMeyTlYBeNjSszcq6zwhFXao/232931611/HTB1qUMeyTlYBeNjSszcq6zwhFXao.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"656\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1TqSjiUOWBKNjSZKzq6xfWFXai/232931611/HTB1TqSjiUOWBKNjSZKzq6xfWFXai.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1TqSjiUOWBKNjSZKzq6xfWFXai/232931611/HTB1TqSjiUOWBKNjSZKzq6xfWFXai.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1159\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1TqSjiUOWBKNjSZKzq6xfWFXai/232931611/HTB1TqSjiUOWBKNjSZKzq6xfWFXai.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1159\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1qG0qiIIrBKNjSZK9q6ygoVXac/232931611/HTB1qG0qiIIrBKNjSZK9q6ygoVXac.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1qG0qiIIrBKNjSZK9q6ygoVXac/232931611/HTB1qG0qiIIrBKNjSZK9q6ygoVXac.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1147\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1qG0qiIIrBKNjSZK9q6ygoVXac/232931611/HTB1qG0qiIIrBKNjSZK9q6ygoVXac.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"1147\"></noscript>\n<img src=\"//sc01.alicdn.com/kf/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0/232931611/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0.jpg\" data-src=\"//sc01.alicdn.com/kf/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0/232931611/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0.jpg\" data-alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"610\"><noscript><img src=\"//sc01.alicdn.com/kf/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0/232931611/HTB1iB7VyGmWBuNjy1Xaq6xCbXXa0.jpg\" alt=\"Slip-On Daily Urban Walking Shoes\" ori-width=\"790\" ori-height=\"610\"></noscript>\r\n<img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-1.665d817fb19a8&p=1778786912&k=i_key&t=1717404034\" style=\"display:none\" />",
		"item_imgs": [
			{
				"url": "https://sc04.alicdn.com/kf/HTB1GHVXaPvuK1Rjy0Faq6x2aVXa7.jpg"
			},
			{
				"url": "https://sc04.alicdn.com/kf/HTB1S8U6avfsK1RjSszbq6AqBXXaz.jpg"
			},
			{
				"url": "https://sc04.alicdn.com/kf/HTB1LQA6apzsK1Rjy1Xbq6xOaFXak.jpg"
			},
			{
				"url": "https://sc04.alicdn.com/kf/HTB1p8o8as_vK1Rjy0Foq6xIxVXaJ.jpg"
			}
		],
		"video_url": "https://vod-icbu.alicdn.com/tB9FoF3YV1bEOMabUBf/fZIVRRvvNNNgnrI7rOB%40%40sd.mp4?biz=video-aa9c5799b9a56760&t=213e975d17174040318975701e4161&w=896&h=896&e=sd&b=icbu_video&p=*_icbu_vod_publish&tr=mp4-264-sd&iss=false&v=aliyun_v0",
		"props_name": "191288010:-1:Color:navy;191288010:3331185:Color:White;191288010:3851110:Color:Purple;191288010:3327837:Color:Black;191288010:3483425:Color:Grey;191288010:-2:Color:olive;191288010:3328925:Color:Pink;214524521:28393:Shoe Size:44;214524521:28389:Shoe Size:40;214524521:28388:Shoe Size:38;214524521:28395:Shoe Size:46;214524521:28390:Shoe Size:41;214524521:28391:Shoe Size:42;214524521:29542:Shoe Size:37;214524521:28394:Shoe Size:45;214524521:28392:Shoe Size:43;214524521:190000792:Shoe Size:39;214524521:190000791:Shoe Size:35;214524521:190000105:Shoe Size:36",
		"prop_imgs": {
			"prop_img": [
				{
					"properties": "191288010:3327837",
					"url": "https://sc04.alicdn.com/kf/HTB1ZEZYasrrK1Rjy1zeq6xalFXai.jpg"
				},
				{
					"properties": "191288010:3328925",
					"url": "https://sc04.alicdn.com/kf/HTB1unN9azLuK1Rjy0Fhq6xpdFXaw.jpg"
				},
				{
					"properties": "191288010:3331185",
					"url": "https://sc04.alicdn.com/kf/HTB1ZUZYasrrK1Rjy1zeq6xalFXax.jpg"
				},
				{
					"properties": "191288010:3483425",
					"url": "https://sc04.alicdn.com/kf/HTB1bqkTayHrK1Rjy0Flq6AsaFXae.jpg"
				},
				{
					"properties": "191288010:3851110",
					"url": "https://sc04.alicdn.com/kf/HTB1CnsUasfrK1Rjy1Xdq6yemFXag.jpg"
				},
				{
					"properties": "191288010:-1",
					"url": "https://sc04.alicdn.com/kf/HTB1.BsOasvrK1Rjy0Feq6ATmVXaD.jpg"
				},
				{
					"properties": "191288010:-2",
					"url": "https://sc04.alicdn.com/kf/HTB1HpIUaDHuK1RkSndVq6xVwpXal.jpg"
				}
			]
		},
		"props": [
			{
				"name": "Place of Origin",
				"value": "China"
			},
			{
				"name": "Brand Name",
				"value": "HOTPOTATO"
			},
			{
				"name": "Model Number",
				"value": "G2"
			},
			{
				"name": "Midsole Material",
				"value": "EVA"
			},
			{
				"name": "Outsole Material",
				"value": "Rubber"
			},
			{
				"name": "Lining Material",
				"value": "Mesh"
			},
			{
				"name": "Gender",
				"value": "Men"
			},
			{
				"name": "gender",
				"value": "men"
			},
			{
				"name": "Upper Material",
				"value": "fly knit nylon + TPU"
			},
			{
				"name": "Material",
				"value": "fly knit"
			},
			{
				"name": "Key words",
				"value": "Fashionable Light Shoes"
			},
			{
				"name": "Type",
				"value": "Casual Ladies Flat Loafer  Shoes"
			},
			{
				"name": "Feature",
				"value": "Light Weight"
			},
			{
				"name": "MOQ",
				"value": "60 Pairs"
			}
		],
		"skus": {
			"sku": [
				{
					"price": "47.70",
					"properties": "191288010:-1;214524521:28393",
					"properties_name": "191288010:-1:Color:navy;214524521:28393:Shoe Size:44",
					"quantity": "999",
					"sku_id": 274257648
				},
				{
					"price": "47.70",
					"properties": "191288010:-1;214524521:28389",
					"properties_name": "191288010:-1:Color:navy;214524521:28389:Shoe Size:40",
					"quantity": "999",
					"sku_id": 274257644
				},
				{
					"price": "47.70",
					"properties": "191288010:3331185;214524521:28388",
					"properties_name": "191288010:3331185:Color:White;214524521:28388:Shoe Size:38",
					"quantity": "999",
					"sku_id": 11485006210
				},
				{
					"price": "47.70",
					"properties": "191288010:3851110;214524521:28395",
					"properties_name": "191288010:3851110:Color:Purple;214524521:28395:Shoe Size:46",
					"quantity": "999",
					"sku_id": 274257682
				},
				{
					"price": "47.70",
					"properties": "191288010:3327837;214524521:28390",
					"properties_name": "191288010:3327837:Color:Black;214524521:28390:Shoe Size:41",
					"quantity": "999",
					"sku_id": 274257637
				},
				{
					"price": "47.70",
					"properties": "191288010:3483425;214524521:28391",
					"properties_name": "191288010:3483425:Color:Grey;214524521:28391:Shoe Size:42",
					"quantity": "999",
					"sku_id": 268870709
				},
				{
					"price": "47.70",
					"properties": "191288010:3483425;214524521:29542",
					"properties_name": "191288010:3483425:Color:Grey;214524521:29542:Shoe Size:37",
					"quantity": "999",
					"sku_id": 11485006217
				},
				{
					"price": "47.70",
					"properties": "191288010:3851110;214524521:28391",
					"properties_name": "191288010:3851110:Color:Purple;214524521:28391:Shoe Size:42",
					"quantity": "999",
					"sku_id": 274257678
				},
				{
					"price": "47.70",
					"properties": "191288010:3327837;214524521:28394",
					"properties_name": "191288010:3327837:Color:Black;214524521:28394:Shoe Size:45",
					"quantity": "999",
					"sku_id": 274257641
				},
				{
					"price": "47.70",
					"properties": "191288010:3331185;214524521:28392",
					"properties_name": "191288010:3331185:Color:White;214524521:28392:Shoe Size:43",
					"quantity": "999",
					"sku_id": 274257663
				},
				{
					"price": "47.70",
					"properties": "191288010:-2;214524521:28393",
					"properties_name": "191288010:-2:Color:olive;214524521:28393:Shoe Size:44",
					"quantity": "999",
					"sku_id": 274257656
				},
				{
					"price": "47.70",
					"properties": "191288010:3851110;214524521:190000792",
					"properties_name": "191288010:3851110:Color:Purple;214524521:190000792:Shoe Size:39",
					"quantity": "999",
					"sku_id": 274257675
				},
				{
					"price": "47.70",
					"properties": "191288010:3851110;214524521:29542",
					"properties_name": "191288010:3851110:Color:Purple;214524521:29542:Shoe Size:37",
					"quantity": "999",
					"sku_id": 11485006205
				},
				{
					"price": "47.70",
					"properties": "191288010:3483425;214524521:28395",
					"properties_name": "191288010:3483425:Color:Grey;214524521:28395:Shoe Size:46",
					"quantity": "999",
					"sku_id": 268870713
				},
				{
					"price": "47.70",
					"properties": "191288010:3328925;214524521:28395",
					"properties_name": "191288010:3328925:Color:Pink;214524521:28395:Shoe Size:46",
					"quantity": "999",
					"sku_id": 274257674
				},
				{
					"price": "47.70",
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