本文探讨了广告如何利用人类心理来影响消费者的购买决策。通过分析广告商如何针对人们的弱点制定策略，揭示了那些看似免费提供的背后真相。文章还介绍了各种吸引消费者参与的竞赛活动，并指出这些活动往往比预期消耗更多资源。
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Lesson 21 ... [ 2007- 1 - 22 ]
1. How many unsuccessful attempts did .. make before becoming champion of all England?
2. Boxing matches were very popular .. In those dayes, boxers fought with bare fists for prize money.
3. Because of this, they were known as prize fighters.
4. However boxing was very crude for there were no rules, seriously injured
5. One of the most colorful figures in boxing history was ..
6. The use of gloves was not introduced until.., drew up the first set of rules.
7. Though he was a technical prize fighter, did much to change crude prize fighting into a spot.
8. For he brought science to the game, in his day, .. enjoyed tremendous popularity.
9. He was adored by rich and poor alike.
10. rose to fame swiftly , This attracted the attention of riched , who was then the most eminent boxer in England
11. He offered to train .. and his young pupil was quick to learn.
12. In fact, soon became so successful, .. turned against him.
13. The two man quarrelled bitterly, and it was clear that the argument could only be settled by a fight.
14. A match was held this .. where both man fought for an hour.
15. The public bet a great deal of money on .. but he was defeated.
16. met.. in a ring. on a later occasion, he lost for a second time.
17. It was not until his third match in 1790 that he finally beat .. and became champion of England
18. Meanwhile, he founded a highly successful academy and even lored by .. became
19. He earned enormous sums of money and was paid as much as 100 pounds for a single apperance.
20. Despite this, he was so extravagant that he was always in debt.
21. he was defeated by .. he was quickly forgotten.
22. He was sent to prison, for failing to pay his debts. died in poverty
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Lesson 22 By heart [ 2007 - 1 - 23 ]
1. Which actor read the letter in the end?
2. Some players are so successful that they run for years on end.
3. In many ways, this is unfortunate for poor actors who are required to go on repeating the same lines night after night.
4. One would expect them to know their parts by heart. and never have cause to falter
5. Yet this is not always the case.
6. A famous actor in a highly successful play was once cast in the role an ever ...
7. In the last act, a gaoler would always come on the stage with the letter.
8. Even though the noble was expected to read the letter at each performance, he always insisted that it should be wirtten out in full.
9. play a joke on his colleage to find out so many performances manage to learn the content The curtain went up on the final act of the play.
10. reveal the ,, sitting alone behind the bars in the dark cell.
11. Just then, the .. appeared with a precious letter in his hand.
12. He . the sell, and presented the letter to the ..
13. But the copy he gave him had not been written out in full as usual.
14. It was simply a blank sheet of paper.
15. looked on eagerly, anxious to see if his fellow factor had last learnt his lines.
16. stared the blank sheet for a few seconds.
17. squinting his eyes , the light is dim.
18. promptly hand the sheet to the
19. with this, he hurried off the stage.
20. Much to amusement, with a pair of glasses, proceeded to read to the prisoner.
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Lesson 23 One man's meat is another man's poison [ 2007 - 1 - 24 ]
1. What was it about snails that made the writer collect them for his friends on that day in paticular?
2. People become quite illogical when they try to decide what can be eaten and what can not be eaten.
3. consider .. a great delicacy. would not be able to understand why some people find it repulsive.
4. On the other hand, your stomach would turn at the idea of frying potatoes in animal fat
5. The normally accepted practice in many northern countries.
6. The sad truth is most of us had been brought up to eat certain foods and we stick to them all our lives.
7. No creature has received more praise and abuse than the common gardon snail.
8. Cooked in wine snails are a great luxury in various parts of the world
9. There are coutless of people who ever since early years have learned to associated snails with food.
10. My friend robt live in a coutry where snails are despised.
11. The idea never appealed to me very much.
12. But one day, after a heavy shower i happen to be working in my gardon when i notice a huge number of snails taking a stroll on some of my prize plants.
13. Acting on a sudden impulse.. was delighted to see me and equally please with my little gift.
14. I left bag in the hall and .. for a couple of hours.
15. I have forgotten all about snails.
16. I did not fancy the idea and reluctantly follow .. out of the room
17. To our dismay, we saw that our snails everywhere , they had escaped from the paper bag.
18. take complete possession of the hall
19. I have never been able to look at a snail since then.
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Lesson 24 A skeleton in the cupboard [ 2007 - 1 - 25 ]
1. a seemingly respectalbe person has some terrible secrets which has been concealed from strangers for years.
2. The English language possesses a vivid saying to describe this sort of situation.
3. The terrible secret is called 'A skeleton in the cupboard'.
4. At some dramatic moment in the story, the terrible secret becomes known and reputation is ruined.
5. The reader's hair stand on end. who had always been so kind to everybody
6. It is all very well for such thing to occur fiction.
7. To varying degrees, he is very proud of the fact. studies medicine in his youth.
8. I once spent an uncomfortable weekend which i shall never forget at his house.
9. unpack my things and come down to dinner. even our closest friend
10. A skeleton was dangling before my eyes. The sudden movement of .. made it sway slightly, give me the impression it was about to
11. But Jeordge was unsympathetic.
12. I was a medical student once upon a time.
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Lesson 25 The Cutty Sark [ 2007 - 1 - 26 ]
1. What piece of bad luck prevented the.. from winning the race?
2. She serves as the impressive reminder of the great ships of the past.
3. was replaced by steam ships, were used to ..
4. was one of the fastest ceiling ships that has ever been built.
5. The only other ship to match her was .. set out from Shanghai .. on an exciting race to England.
6. this race which went on for exactly four months was the last of its kind.
7. It marked the end of the great tradition ships with sails and the begining of a new era.
8. The first of the two ships to reach .. was .. took the lead.
9. It seems certain that she would be the first ship home.
10. But during the race, she had a lot of bad luck.
11. In August, she was struck by a very heavy storm during which her rudder was torn away.
12. roll from side to side, and became impossible to steer her.
13. A temporary rudder was made on board .
14. It was fitted with great difficulty.
15. This greatly reduced the speed of the ship.
16. For there was a danger that if she travelled too quickly, this rudder would be torn away as well.
17. because of this, the .. lost her lead.
18. have a new rudder fitted. But by now, the. was over five hundred miles ahead
19. tremendous speed. Even this was remarkable, considering that she had had so many delays, there is no doubt that if she had not lost her rudder, she would have won the race easily.
===============================================================================================================
Lesson 26 Wanted, a large biscuit tin [2007 - 1 -29 ]
1. No one can avoid being influenced by advertisements.
2. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want.
3. For advertising exerts a subtle influnce on us.
4. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weakness.
5. discovered years ago that all of us love to get something for nothing.
6. advertisement which begins with the magic word 'free' can rarely go wrong.
7. They devise hundreds of competitions which will enable us to win huge sums of money.
8. Radio, television have made it possible for advertisers to capture the attention of millions people in this way.
9. The response to this competition was tremendous.
10. A little later, a man came along with a biscut which occupy the whole boot of his car.
11. It seems certain that this would win the prize.Just before the competition closed, various other ingredients.
12. the manufactory had to pay more money than they had anticipated.
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Lesson 27
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Lesson 28
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Lesson 29
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Lesson 30
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Lesson 21 ... [ 2007- 1 - 22 ]
1. How many unsuccessful attempts did .. make before becoming champion of all England?
2. Boxing matches were very popular .. In those dayes, boxers fought with bare fists for prize money.
3. Because of this, they were known as prize fighters.
4. However boxing was very crude for there were no rules, seriously injured
5. One of the most colorful figures in boxing history was ..
6. The use of gloves was not introduced until.., drew up the first set of rules.
7. Though he was a technical prize fighter, did much to change crude prize fighting into a spot.
8. For he brought science to the game, in his day, .. enjoyed tremendous popularity.
9. He was adored by rich and poor alike.
10. rose to fame swiftly , This attracted the attention of riched , who was then the most eminent boxer in England
11. He offered to train .. and his young pupil was quick to learn.
12. In fact, soon became so successful, .. turned against him.
13. The two man quarrelled bitterly, and it was clear that the argument could only be settled by a fight.
14. A match was held this .. where both man fought for an hour.
15. The public bet a great deal of money on .. but he was defeated.
16. met.. in a ring. on a later occasion, he lost for a second time.
17. It was not until his third match in 1790 that he finally beat .. and became champion of England
18. Meanwhile, he founded a highly successful academy and even lored by .. became
19. He earned enormous sums of money and was paid as much as 100 pounds for a single apperance.
20. Despite this, he was so extravagant that he was always in debt.
21. he was defeated by .. he was quickly forgotten.
22. He was sent to prison, for failing to pay his debts. died in poverty
===============================================================================================================
Lesson 22 By heart [ 2007 - 1 - 23 ]
1. Which actor read the letter in the end?
2. Some players are so successful that they run for years on end.
3. In many ways, this is unfortunate for poor actors who are required to go on repeating the same lines night after night.
4. One would expect them to know their parts by heart. and never have cause to falter
5. Yet this is not always the case.
6. A famous actor in a highly successful play was once cast in the role an ever ...
7. In the last act, a gaoler would always come on the stage with the letter.
8. Even though the noble was expected to read the letter at each performance, he always insisted that it should be wirtten out in full.
9. play a joke on his colleage to find out so many performances manage to learn the content The curtain went up on the final act of the play.
10. reveal the ,, sitting alone behind the bars in the dark cell.
11. Just then, the .. appeared with a precious letter in his hand.
12. He . the sell, and presented the letter to the ..
13. But the copy he gave him had not been written out in full as usual.
14. It was simply a blank sheet of paper.
15. looked on eagerly, anxious to see if his fellow factor had last learnt his lines.
16. stared the blank sheet for a few seconds.
17. squinting his eyes , the light is dim.
18. promptly hand the sheet to the
19. with this, he hurried off the stage.
20. Much to amusement, with a pair of glasses, proceeded to read to the prisoner.
===============================================================================================================
Lesson 23 One man's meat is another man's poison [ 2007 - 1 - 24 ]
1. What was it about snails that made the writer collect them for his friends on that day in paticular?
2. People become quite illogical when they try to decide what can be eaten and what can not be eaten.
3. consider .. a great delicacy. would not be able to understand why some people find it repulsive.
4. On the other hand, your stomach would turn at the idea of frying potatoes in animal fat
5. The normally accepted practice in many northern countries.
6. The sad truth is most of us had been brought up to eat certain foods and we stick to them all our lives.
7. No creature has received more praise and abuse than the common gardon snail.
8. Cooked in wine snails are a great luxury in various parts of the world
9. There are coutless of people who ever since early years have learned to associated snails with food.
10. My friend robt live in a coutry where snails are despised.
11. The idea never appealed to me very much.
12. But one day, after a heavy shower i happen to be working in my gardon when i notice a huge number of snails taking a stroll on some of my prize plants.
13. Acting on a sudden impulse.. was delighted to see me and equally please with my little gift.
14. I left bag in the hall and .. for a couple of hours.
15. I have forgotten all about snails.
16. I did not fancy the idea and reluctantly follow .. out of the room
17. To our dismay, we saw that our snails everywhere , they had escaped from the paper bag.
18. take complete possession of the hall
19. I have never been able to look at a snail since then.
===============================================================================================================
Lesson 24 A skeleton in the cupboard [ 2007 - 1 - 25 ]
1. a seemingly respectalbe person has some terrible secrets which has been concealed from strangers for years.
2. The English language possesses a vivid saying to describe this sort of situation.
3. The terrible secret is called 'A skeleton in the cupboard'.
4. At some dramatic moment in the story, the terrible secret becomes known and reputation is ruined.
5. The reader's hair stand on end. who had always been so kind to everybody
6. It is all very well for such thing to occur fiction.
7. To varying degrees, he is very proud of the fact. studies medicine in his youth.
8. I once spent an uncomfortable weekend which i shall never forget at his house.
9. unpack my things and come down to dinner. even our closest friend
10. A skeleton was dangling before my eyes. The sudden movement of .. made it sway slightly, give me the impression it was about to
11. But Jeordge was unsympathetic.
12. I was a medical student once upon a time.
===============================================================================================================
Lesson 25 The Cutty Sark [ 2007 - 1 - 26 ]
1. What piece of bad luck prevented the.. from winning the race?
2. She serves as the impressive reminder of the great ships of the past.
3. was replaced by steam ships, were used to ..
4. was one of the fastest ceiling ships that has ever been built.
5. The only other ship to match her was .. set out from Shanghai .. on an exciting race to England.
6. this race which went on for exactly four months was the last of its kind.
7. It marked the end of the great tradition ships with sails and the begining of a new era.
8. The first of the two ships to reach .. was .. took the lead.
9. It seems certain that she would be the first ship home.
10. But during the race, she had a lot of bad luck.
11. In August, she was struck by a very heavy storm during which her rudder was torn away.
12. roll from side to side, and became impossible to steer her.
13. A temporary rudder was made on board .
14. It was fitted with great difficulty.
15. This greatly reduced the speed of the ship.
16. For there was a danger that if she travelled too quickly, this rudder would be torn away as well.
17. because of this, the .. lost her lead.
18. have a new rudder fitted. But by now, the. was over five hundred miles ahead
19. tremendous speed. Even this was remarkable, considering that she had had so many delays, there is no doubt that if she had not lost her rudder, she would have won the race easily.
===============================================================================================================
Lesson 26 Wanted, a large biscuit tin [2007 - 1 -29 ]
1. No one can avoid being influenced by advertisements.
2. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want.
3. For advertising exerts a subtle influnce on us.
4. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weakness.
5. discovered years ago that all of us love to get something for nothing.
6. advertisement which begins with the magic word 'free' can rarely go wrong.
7. They devise hundreds of competitions which will enable us to win huge sums of money.
8. Radio, television have made it possible for advertisers to capture the attention of millions people in this way.
9. The response to this competition was tremendous.
10. A little later, a man came along with a biscut which occupy the whole boot of his car.
11. It seems certain that this would win the prize.Just before the competition closed, various other ingredients.
12. the manufactory had to pay more money than they had anticipated.
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Lesson 27
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Lesson 28
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Lesson 29
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Lesson 30
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