通过营销短视频内容来激发用户的兴趣,从而产生交易。用户标签、内容标签、帐户标签。
用户浏览行为形成兴趣标签,视频播放数据形成内容标签,账号粉丝形成定位账号标签。短视频货币化=标签匹配+精确流量+账户/粉丝运营。
基于豆瓣电商模式,到2021年豆瓣电商GMV将达到9000亿。2022年,豆银电商的GMV将达到1.4万亿。2023年,豆音趣电商的GMV目标是9.5万亿。从2022年到2023年,市场将增长6倍,而硬条件是:增加大量的配送专家+发布大量的营销视频。目前的情况是,在豆瓣上坚持用商品制作短视频进行营销的人不到300万。
深度融合共生,痛点营销内容成本高,人太少连接太慢,渠道单一,不懂操作,且缺乏工具。店铺客流量太少,宣传成本太高,而且缺乏线上运营经验。团队无法转型,成员流失严重,很难招到新人,业绩下滑。没有粉丝,就没有办法去实现,也很难去创造。那种坚持是没有方法和技巧的。
需要:
降低成本,拓展渠道,提高销售额。团队切换到短视频轨道,源源不断的营销视频,迅速招募新的,丰富品类,提升业绩。降低创作难度,获得变现工具,提高变现能力。
赋予创作者降低创作难度、放大创作成果的能力,实现创作收入。
为创作者提供营销剧本,创作者只需模仿拍摄视频素材即可为创作者提供AI智能剪辑,快速剪辑成影片,并放大作品数量为创作者提供版权押金凭证,帮助创作者销售视频,获得版权红利。
零门槛、零风险赋能人才,简单、高效、稳定、可持续。
为优秀人才提供爆款大供应链,无需售前、售中、售后,厂家送大量原创营销视频低至2.8元/支,无需购买样片自己拍摄,超低价格进货,轻松给人才带货提供短视频营销和账号运营课程,新手小白也可以快速注册,增加粉丝,发布订单。
扶持实体经济,降低营销成本,拓宽宣传渠道,扩大营销效果。
大量的创作者参与创作,大量的人才参与发货,省钱、省力、省心。从现在开始,你只需要专注于做好产品,为品牌主提供短视频营销解决方案。体验-创造-品牌曝光-人才带货,为实体店商家提供一步到位的短视频爆店营销方案,城市专家共同揭晓,引爆实体店消费。
礼品:原创视频配货价值500元。
人才收入:。
交割佣金:努力创造无限的被动收入。
直接促销:平台上任何付费角色:100元。
简单的进步:提升第三名付费专家为小圈子导师。
创造者收益:。
内容创建:摄影师版权分红:视频售价的60%,商家/平台补贴,创作奖金,专家提成3%(有条件限制)。
直接促销:平台上任意付费角色:100元推荐人购买视频:视频价格的10%。
简单的高级:平台上任意付费角色:180元/个每个销售课程:100元/推荐人购买视频:视频价格的10%。
小圈子导师创建者升级3个创建者可以升级到小圈子导师。
快小圈系统开发会员部分源码:
<?php
namespace app\api\controller\user;
use app\admin\model\system\SystemAttachment;
use app\models\routine\RoutineCode;
use app\models\routine\RoutineQrcode;
use app\models\store\StoreOrder;
use app\models\user\User;
use app\models\user\UserBill;
use app\models\user\UserExtract;
use app\Request;
use crmeb\services\GroupDataService;
use crmeb\services\SystemConfigService;
use crmeb\services\UtilService;
use crmeb\services\upload\Upload;
/**
* 账单类
* Class UserBillController
* @package app\api\controller\user
*/
class UserBillController
{
/**
* 推广数据 昨天的佣金 累计提现金额 当前佣金
* @param Request $request
* @return mixed
*/
public function commission(Request $request)
{
$uid = $request->uid();
$lastDayCount = UserBill::yesterdayCommissionSum($uid);//昨天的佣金
$extractCount = UserExtract::extractSum($uid);//累计提现金额
$commissionCount = UserBill::getBrokerage($uid);//获取总佣金
if ($commissionCount > 0) {
$rechargeCount = UserBill::getRecharge($uid);//累计充值
$orderYuePrice = StoreOrder::getOrderStatusYueSum($uid);//余额累计消费
$systemAdd = UserBill::getSystemAdd($uid);//后台添加余额
$yueCount = bcadd($rechargeCount, $systemAdd, 2);// 后台添加余额 + 累计充值 = 非佣金的总金额
$orderYuePrice = $yueCount > $orderYuePrice ? 0 : bcsub($orderYuePrice, $yueCount, 2);// 余额累计消费(使用佣金消费的金额)
$commissionCount = bcsub($commissionCount, $extractCount, 2);//减去已提现金额
$extractPriceCount = UserExtract::userExtractTotalPrice($uid, 0);
$commissionCount = $extractPriceCount < $commissionCount ? bcsub($commissionCount, $extractPriceCount, 2) : 0;//减去审核中的提现金额
$commissionCount = $commissionCount > $orderYuePrice ? bcsub($commissionCount, $orderYuePrice, 2) : 0;//减掉余额支付
}
$data['lastDayCount'] = $lastDayCount;
$data['extractCount'] = $extractCount;
$data['commissionCount'] = $commissionCount;
return app('json')->successful($data);
}
/**
* 推荐用户
* @param Request $request
* @return mixed
*
* grade == 0 获取一级推荐人
* grade == 1 获取二级推荐人
*
* keyword 会员名称查询
*
* sort childCount ASC/DESC 团队排序 numberCount ASC/DESC 金额排序 orderCount ASC/DESC 订单排序
*/
public function spread_people(Request $request)
{
$spreadInfo = UtilService::postMore([
['page', 1],
['limit', 20],
['grade', 0],
['keyword', ''],
['sort', ''],
], $request);
$uid = $request->uid();
$data['list'] = User::getUserSpreadGrade($uid, $spreadInfo['grade'], $spreadInfo['sort'], $spreadInfo['keyword'], $spreadInfo['page'], $spreadInfo['limit']);
$data['total'] = User::getSpreadCount($uid);
$data['totalLevel'] = User::getSpreadLevelCount($uid);
return app('json')->successful($data);
}
/**
* 推广订单
* @param Request $request
* @return mixed
*/
public function spread_order(Request $request)
{
$orderInfo = UtilService::postMore([
['page', 1],
['limit', 20],
['category', 'now_money'],
['type', 'brokerage'],
], $request);
$data['list'] = [];
$data['count'] = 0;
$uid = $request->uid();
$data['list'] = UserBill::getRecordList($uid, $orderInfo['page'], $orderInfo['limit'], $orderInfo['category'], $orderInfo['type']);
$count = UserBill::getRecordOrderCount($uid, $orderInfo['category'], $orderInfo['type']);
$data['count'] = $count ? $count : 0;
if (!count($data['list'])) return app('json')->successful($data);
foreach ($data['list'] as $key => &$value) {
$value['child'] = UserBill::getRecordOrderListDraw($uid, $value['time'], $orderInfo['category'], $orderInfo['type']);
$value['count'] = count($value['child']);
}
return app('json')->successful($data);
}
/**
* 推广佣金明细
* @param Request $request
* @param $type 0 全部 1 消费 2 充值 3 返佣 4 提现
* @return mixed
*/
public function spread_commission(Request $request, $type)
{
list($page, $limit) = UtilService::getMore([
['page', 0],
['limit', 0],
], $request, true);
return app('json')->successful(UserBill::getUserBillList($request->uid(), $page, $limit, $type));
}
/**
* 推广 佣金/提现 总和
* @param Request $request
* @param $type 3 佣金 4 提现
* @return mixed
*/
public function spread_count(Request $request, $type)
{
$count = 0;
if ($type == 3) {
$count1 = UserBill::getRecordCount($request->uid(), 'now_money', 'brokerage');
$count2 = UserBill::getRecordCount($request->uid(), 'now_money', 'brokerage', '', true);
$count = $count1 - $count2;
} else if ($type == 4) {
$count = UserExtract::userExtractTotalPrice($request->uid());//累计提现
}
$count = $count ? $count : 0;
return app('json')->successful(['count' => $count]);
}
/**
* 分销二维码海报生成
* @param Request $request
* @return mixed
*/
public function spread_banner(Request $request)
{
list($type) = UtilService::getMore([
['type', 2],
], $request, true);
$user = $request->user();
$rootPath = app()->getRootPath();
try {
$resRoutine = true;//小程序
$resWap = true;//公众号
$siteUrl = sys_config('site_url');
$routineSpreadBanner = sys_data('routine_spread_banner');
if (!count($routineSpreadBanner)) return app('json')->fail('暂无海报');
if ($type == 1) {
//小程序
$name = $user['uid'] . '_' . $user['is_promoter'] . '_user_routine.jpg';
$imageInfo = SystemAttachment::getInfo($name, 'name');
//检测远程文件是否存在
if (isset($imageInfo['att_dir']) && strstr($imageInfo['att_dir'], 'http') !== false && curl_file_exist($imageInfo['att_dir']) === false) {
$imageInfo = null;
SystemAttachment::where(['name' => $name])->delete();
}
if (!$imageInfo) {
$res = RoutineCode::getShareCode($user['uid'], 'spread', '', '');
if (!$res) return app('json')->fail('二维码生成失败');
$uploadType = (int)sys_config('upload_type', 1);
$upload = new Upload($uploadType, [
'accessKey' => sys_config('accessKey'),
'secretKey' => sys_config('secretKey'),
'uploadUrl' => sys_config('uploadUrl'),
'storageName' => sys_config('storage_name'),
'storageRegion' => sys_config('storage_region'),
]);
$uploadRes = $upload->to('routine/spread/code')->validate()->stream($res['res'], $name);
if ($uploadRes === false) {
return app('json')->fail($upload->getError());
}
$upload->delete($name);
$imageInfo = $upload->getUploadInfo();
$imageInfo['image_type'] = $uploadType;
SystemAttachment::attachmentAdd($imageInfo['name'], $imageInfo['size'], $imageInfo['type'], $imageInfo['dir'], $imageInfo['thumb_path'], 1, $imageInfo['image_type'], $imageInfo['time'], 2);
RoutineQrcode::setRoutineQrcodeFind($res['id'], ['status' => 1, 'url_time' => time(), 'qrcode_url' => $imageInfo['dir']]);
$urlCode = $imageInfo['dir'];
} else $urlCode = $imageInfo['att_dir'];
if ($imageInfo['image_type'] == 1) $urlCode = $siteUrl . $urlCode;
$siteUrlHttps = set_http_type($siteUrl, $request->isSsl() ? 0 : 1);
$filelink = [
'Bold' => 'static' . DS . 'font' . DS . 'Alibaba-PuHuiTi-Regular.otf',
'Normal' => 'static' . DS . 'font' . DS . 'Alibaba-PuHuiTi-Regular.otf',
];
if (!file_exists($filelink['Bold'])) return app('json')->fail('缺少字体文件Bold');
if (!file_exists($filelink['Normal'])) return app('json')->fail('缺少字体文件Normal');
foreach ($routineSpreadBanner as $key => &$item) {
$posterInfo = '海报生成失败:(';
$config = array(
'image' => array(
array(
'url' => $urlCode, //二维码资源
'stream' => 0,
'left' => 114,
'top' => 790,
'right' => 0,
'bottom' => 0,
'width' => 120,
'height' => 120,
'opacity' => 100
)
),
'text' => array(
array(
'text' => $user['nickname'],
'left' => 250,
'top' => 840,
'fontPath' => $rootPath . 'public' . DS . $filelink['Bold'], //字体文件
'fontSize' => 16, //字号
'fontColor' => '40,40,40', //字体颜色
'angle' => 0,
),
array(
'text' => '邀请您加入' . sys_config('site_name'),
'left' => 250,
'top' => 880,
'fontPath' => $rootPath . 'public' . DS . $filelink['Normal'], //字体文件
'fontSize' => 16, //字号
'fontColor' => '40,40,40', //字体颜色
'angle' => 0,
)
),
'background' => $item['pic']
);
$resRoutine = $resRoutine && $posterInfo = UtilService::setSharePoster($config, 'routine/spread/poster');
if (!is_array($posterInfo)) return app('json')->fail($posterInfo);
SystemAttachment::attachmentAdd($posterInfo['name'], $posterInfo['size'], $posterInfo['type'], $posterInfo['dir'], $posterInfo['thumb_path'], 1, $posterInfo['image_type'], $posterInfo['time'], 2);
if ($resRoutine) {
if ($posterInfo['image_type'] == 1)
$item['poster'] = $siteUrlHttps . $posterInfo['dir'];
else
$item['poster'] = set_http_type($posterInfo['dir'], $request->isSsl() ? 0 : 1);
$item['poster'] = str_replace('\\', '/', $item['poster']);
}
}
} else if ($type == 2) {
//公众号
$name = $user['uid'] . '_' . $user['is_promoter'] . '_user_wap.jpg';
$imageInfo = SystemAttachment::getInfo($name, 'name');
//检测远程文件是否存在
if (isset($imageInfo['att_dir']) && strstr($imageInfo['att_dir'], 'http') !== false && curl_file_exist($imageInfo['att_dir']) === false) {
$imageInfo = null;
SystemAttachment::where(['name' => $name])->delete();
}
if (!$imageInfo) {
$codeUrl = set_http_type($siteUrl . '?spread=' . $user['uid'], $request->isSsl() ? 0 : 1);//二维码链接
$imageInfo = UtilService::getQRCodePath($codeUrl, $name);
if (is_string($imageInfo)) return app('json')->fail('二维码生成失败', ['error' => $imageInfo]);
SystemAttachment::attachmentAdd($imageInfo['name'], $imageInfo['size'], $imageInfo['type'], $imageInfo['dir'], $imageInfo['thumb_path'], 1, $imageInfo['image_type'], $imageInfo['time'], 2);
$urlCode = $imageInfo['dir'];
} else $urlCode = $imageInfo['att_dir'];
if ($imageInfo['image_type'] == 1) $urlCode = $siteUrl . $urlCode;
$siteUrl = set_http_type($siteUrl, $request->isSsl() ? 0 : 1);
$filelink = [
'Bold' => 'static' . DS . 'font' . DS . 'Alibaba-PuHuiTi-Regular.otf',
'Normal' => 'static' . DS . 'font' . DS . 'Alibaba-PuHuiTi-Regular.otf',
];
if (!file_exists($filelink['Bold'])) return app('json')->fail('缺少字体文件Bold');
if (!file_exists($filelink['Normal'])) return app('json')->fail('缺少字体文件Normal');
foreach ($routineSpreadBanner as $key => &$item) {
$posterInfo = '海报生成失败:(';
$config = array(
'image' => array(
array(
'url' => $urlCode, //二维码资源
'stream' => 0,
'left' => 227,
'top' => 350,
'right' => 0,
'bottom' => 0,
'width' => 155,
'height' => 155,
'opacity' => 100
)
),
// 'text' => array(
// array(
// 'text' => $user['nickname'],
// 'left' => 250,
// 'top' => 840,
// 'fontPath' => $rootPath . 'public' . DS . $filelink['Bold'], //字体文件
// 'fontSize' => 16, //字号
// 'fontColor' => '40,40,40', //字体颜色
// 'angle' => 0,
// ),
// array(
// 'text' => '邀请您加入' . sys_config('site_name'),
// 'left' => 250,
// 'top' => 880,
// 'fontPath' => $rootPath . 'public' . DS . $filelink['Normal'], //字体文件
// 'fontSize' => 16, //字号
// 'fontColor' => '40,40,40', //字体颜色
// 'angle' => 0,
// )
// ),
'background' => $item['pic']
);
$resWap = $resWap && $posterInfo = UtilService::setSharePoster($config, 'wap/spread/poster');
if (!is_array($posterInfo)) return app('json')->fail($posterInfo);
SystemAttachment::attachmentAdd($posterInfo['name'], $posterInfo['size'], $posterInfo['type'], $posterInfo['dir'], $posterInfo['thumb_path'], 1, $posterInfo['image_type'], $posterInfo['time'], 2);
if ($resWap) {
if ($posterInfo['image_type'] == 1)
$item['wap_poster'] = $siteUrl . $posterInfo['thumb_path'];
else
$item['wap_poster'] = set_http_type($posterInfo['thumb_path'], 1);
}
}
}
if ($resRoutine && $resWap) return app('json')->successful($routineSpreadBanner);
else return app('json')->fail('生成图片失败');
} catch (\Exception $e) {
return app('json')->fail('生成图片时,系统错误', ['line' => $e->getLine(), 'message' => $e->getMessage(), 'file' => $e->getFile()]);
}
}
/**
* 积分记录
* @param Request $request
* @return mixed
* @throws \think\db\exception\DataNotFoundException
* @throws \think\db\exception\ModelNotFoundException
* @throws \think\exception\DbException
*/
public function integral_list(Request $request)
{
list($page, $limit) = UtilService::getMore([
[['page', 'd'], 0], [['limit', 'd'], 0]
], $request, true);
return app('json')->successful(UserBill::userBillList($request->uid(), $page, $limit));
}
}