Market-Sales

MARKETING-SALES Vocabulary
After-sales service	Service that continues after the sale of a product (maintenance, etc.)
Agent	Person or company that acts for another and provides a specified    service
B2B e-commerce	Business to business e-commerce : use of commercial networks, online    product catalogues and other online resources to obtain better prices and    reach new customers.
B2C e-commerce	Business to consumer e-commerce :    online sale of goods and services directly to consumers.
Benchmarking	Comparing one's products to those of competitors in order to improve quality    and performance.
Buyer	1)  Any person who makes a purchase.      2)  A person employed to choose and buy stock for a company.
Cash refund offer	Offer to pay back part of the purchase price of a product to customers who    send  a "proof of purchase" to the manufacturer.
Chain store	Two or more shops or outlets that have the same owner  and sell similar lines    of merchandise.
Client	A person who buys services or advice from a lawyer, an accountant or other    professional.
Close	Finalise a deal or sale.
Convenience store	Small shop located near a residential area that opens long hours, seven days    a week.
Customer	A person who buys something from a shop or business.
Coupon	Certificate  that gives customers a saving when they purchase    a specific product.
Deal	A business transaction
Department store	A large shop or store that carries a wide variety of product lines.
Direct investment	Entering a foreign market by setting up assembly or manufacturing facilities in    that country.
Discount	A reduction in price.
E-commerce	Buying and selling by electronic means, primarily on the Internet.
E-marketing	Promotion of products and services over the Internet.
Extranet	A network that connects a company with its suppliers and distributors.
Follow-up	To maintain contact after the sale to ensure customer satisfaction.
Franchise	Association between a manufacturer or wholesaler (franchiser) and an    independent business person (franchisee) who buys the right to own    and operate a unit in the franchise system.
Guarantee	A promise that a product will be repaired or replaced if faulty.
Intranet	A network that connects people within a company to each other.
Joint Venture	A way of entering a foreign market by joining with a foreign company to    manufacture or market a product or service.
Market leader	The company with the largest market share in an industry.
Mark up	The percentage of the price of a product added to cost to reach a selling price.
Opinion leader	Person within a reference who, because of competence, knowledge, or other    characteristics, exerts influence on others.
Packaging	Designing and producing the container or wrapper for a product.
Product	Anything that can be offered on the market, usually for sale.
Product line	A group of products that are closely related.
Prospect	A potential customer.
Representative	A sales representative is a person who represents and sells for a company.
Retail	To sell in small quantities, as in a shop, directly to the consumers.
Shopping centre	Group of shops or retail businesses developed and managed as a unit.
Telephone marketing	Using the telephone to sell directly to customers.
Viral marketing	The Internet version of word-of-mouth marketing - email messages that    customers pass on to friends.
Wholesale	To sell goods and services to those buying for resale (e.g. a shop)    or for business use.