Web Site Measurement Hacks

最新推荐文章于 2014-01-16 19:17:00 发布

topmvp

最新推荐文章于 2014-01-16 19:17:00 发布

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分类专栏： Web General 文章标签： web performance features action tools 出版

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本书提供了一套全面的网站分析方法，帮助读者理解访客行为及其对企业成功的影响。内容涵盖关键性能指标定义、如何激发潜在客户行动、有效收集市场及客户数据、区分网站有用功能与冗余部分，并介绍了高级分析师日常使用的技巧。

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Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn:

*definitions of commonly used terms, such as "key performance indicators" (KPIs)
*how to drive potential customers to action
*how to gather crucial marketing and customer data
*which features are useful and which are superfluous
*advanced techniques that senior Web site analysts use on a daily basis

http://rapidshare.com/files/51146439/0596009887.rar