how websites are perceived by their visitors and the basic ways in which websites can be constructed.

本文探讨了静态与动态网站的区别,详细介绍了使用Zope作为网站应用程序服务器的优势,包括提供动态内容、网站管理、构建内容管理系统等。此外还讨论了Zope如何帮助实现电子商务应用、安全管理责任以及提供网络服务等功能。

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From Zope2 book:

 

How a user use website:

==

 

In general, many website visitors think about navigation in terms of moving “from page-to-page” within a website. When they click a hyperlink, their browser transports them to a new page. When they hit their browser’s back button, they are returned to the last page they visited, and so on.

 

 

Static contents:

===

Some websites are static. A static website stores its information in files on a web server. Each file then represents a complete page on the website. This may seem like a simple and efficient way of creating a website; however, updating the information within those pages becomes a problem when the site consists of more than a few pages, and the pages, or parts of the pages, need to be updated frequently.

 

The layout of text and images that are displayed in a user’s web browser when the user visits a website are commonly composed in a simple language known as Hyper Text Markup Language (HTML). When a user visits a typical website, a chunk of text that is “marked-up” with formatting in HTML is transferred between the website and the user’s browser. The browser interprets the chunk of text and displays text and images to the user. The chunk of text which is transferred is typically referred to as a page.

 

To achieve this, the static website requires a person with a privileged level of access (sometimes termed the webmaster) to manually create and update the site’s content.

Typically, this is done by editing a set of text-based files on the web server (the machine that runs the website), where each file represents a single page. In some cases, a site-wide change to the “look-and-feel” of a static website requires that the webmaster visit and update each and every file that comprises the website.

 

Somewhere down the line, smart webmasters begin to think to themselves, “Wow, this is a lot of work. It’s tedious and complicated, and I seem to be making a lot of mistakes. Computers are really good at doing tedious and complicated tasks, and they don’t make very many mistakes. I bet my web server computer could automatically do a lot of the work I now do manually.” And he would be right.

 

At this point, the webmaster is ready to be introduced to web applications. It is in this area where Zope’s strength and power becomes clear.

 

 

Dynamic contents managed by web application.

===

In a dynamically-constructed website, the webmaster is not required to visit the site “page-by-page” in order to update its content or style. Instead, he is able to instruct the web server to generate the site’s HTML pages dynamically, where each page is made up of different bits of content. While each bit of content is unique, each can nevertheless appear in several pages if so instructed by the web server. In this way, the webmaster is able to create a common “look and feel” for the set of pages that make up his site. The software on the web server that generates these pages is the web application.

 

A web application is a computer program that users invoke by using a web browser to contact a web server via the Internet. Users and browsers are typically unaware of the difference between a web server that fronts a statically-built website and one that fronts a web application. But unlike a static website, a web application creates its “pages” dynamically, or on-the-fly, upon request. A website that is dynamically- constructed uses an a computer program to provide its content. These kinds of dynamic applications can be written in any number of computer languages.

 

Web application server

==

A framework that allows people to construct a web application is often called a web application server, or sometimes just an application server. Zope is a web application server, as are competing products like WebSphere, JBoss, and (to some extent) SAP NetWeaver.

 

Zope is a web application server, which is not a web application in itself; rather it is framework that allows people to construct web applications

Benefits of using a WAS:

==

Many application servers allow you to perform some of the following tasks:

 

Present Dynamic Content – You may tailor your web site’s presentation to its users and provide users with search features. Application servers allow you to serve dynamic content and typically come with facilities for personalization, database integration, content indexing, and searching.

 

Manage Your Web Site – A small web site is easy to manage, but a web site that serves thousands of documents, images, and files requires heavy-duty management tools. It is useful to be able to manage your site’s data, business logic, and presentation from a single place. An application server can typically help manage your content and presentation in this way.

 

Build a Content Management System – A content management system allows non-technical editors to create and manage content for your website. Application servers provide the tools with which you can build a content management system.

 

Build an E-Commerce Application – Application servers provide a framework in which sophisticated e-commerce applications can be created.

 

Securely Manage Contributor Responsibility – When you deal with more than a handful of web users, security becomes very important. You must be able to safely delegate tasks to different classes of system users. For example, folks in your engineering department may need to be able to manage their web pages and business logic, designers may need to update site templates, and database administrators need to manage database queries. Application servers typically provide a mechanism for access control and delegation.

 

Provide Network Services – You may want to produce or consume network services. A network service-enabled web site must to be able to accept requests from other computer programs. For example, if you’re building a news site, you may wish to share your news stories with another site; you can do this by making the news feed a network service. Or perhaps you want to make products for sale on your site automatically searchable from a product comparison site. Application servers offer methods for enabling these kinds of network services.

 

Integrate Diverse Systems – Your existing content may be contained in many places: relational databases, files, separate web sites, and so on. Application servers typically allow you to present a unified view of your existing data by integrating diverse, third-party systems.

 

Provide Scalability – Application servers allow your web applications to scale across as many systems as necessary to handle the load demands of your sites.

 

++++

The Zope application server allows you to perform all of these tasks

1. present dynamic contents: acquisition mechinemic and content/present/logic objects

2. management website: ZMI

3. build a CMS -> page template, ZPT. TTW,

4. a Ecommerce application?

5. Securely Manage Contributor Responsibility: roles and security.

6. network service: A network service-enabled web site must to be able to accept requests from other computer programs. ZVH, others services

6. Integration: RDB adapter,

7, Provide scalability: ZEO

请分析一下这个introduction的reliability。要给出原文句子,然后再进行分析The group to which one belongs, the ingroup, is an important source of self-esteem and pride. Ingroups evoke feelings of membership and safety, whereas outgroups may elicit feelings of competition, contempt, or opposition (Tajfel & Turner, 1979). Throughout history, there are examples of marginalized outgroups being portrayed as animal-like, such as Jews as vermin, Africans as apes, or Tutsis as cockroaches, representing an absolute, explicit denial of their humanness (Haslam, 2014). More recent research has explored humanness denial as a comparative phenomenon, where an outgroup is denied uniquely human characteristics relative to the ingroup (Esses, Veenvliet, Hodson, & Mihic, 2008; Leyens et al., 2000). The goal of the present research was to explore the antecedents and consequences of one form of relative dehumanization, within the context of negative attitudes toward asylum seekers arriving in Australia. In particular, we investigated how perceiving an outgroup as dissimilar to the ingroup in specific types of values can predict dehumanization (humanness denial) and negative attitudes. Further, we explored the moderating role of individual preference for consistency (PFC) in these processes. Our research goes beyond previous studies in a number of novel ways. We first explored how perceived differences in each of Schwartz's (1992) higher order values may uniquely promote the dehumanization of asylum seekers, thereby extending previous work showing that dissimilarity between groups promotes dehumanization (Delgado, 2008) and aggression toward outgroups (Struch & Schwartz, 1989). We predicted that perceiving dissimilarities between the ingroup (Australians) and outgroup (asylum seekers) in their emphasis on universalism and benevolence values would promote the greatest denial of asylum seekers' humanness. Second, dehumanization may be an important step between value dissimilarities and prejudice, particularly if the differences are not perceived as threatening; however, its role as a mediator in this context is to date unexplored. We therefore aimed to establish the significance of dehumanization in the development of negative attitudes toward asylum seekers. Finally, the motivating role of PFC to reduce inconsistencies has been largely neglected outside of laboratory settings; therefore, the present research explored the moderating role of PFC in the relationships between perceived differences in values and dehumanization. We theorized that dehumanization could serve as a compensatory response in high-PFC individuals, to relieve the uncertainty and threat that accompanies greater perceived dissimilarities.
05-13
Do you like solving technical problems? Are you good at science and math? You might consider it becoming an engineer. Engineers are problem solvers who apply the theories and principles of science and mathematics to research and develop economical solutions to technical problems. Their work is the link between perceived social needs and commercial applications. However, it's always good to let students know what's ahead and help them understand how their choices may impact their life. Here we are providing the pros and cons of an engineering degree. Prose of an engineering degree. Engineering degrees usually dominate the best college degrees lists. It's a bit easier to get a job with an engineering degree than with a humanity's degree. Engineering jobs pay well and are more stable than most other careers. Also, there is a wide variety of job opportunities. If you like solving problems, then the right engineering job will keep you busily happy. You would finally know how things work in real life. You would finally learn the science or engineering behind all machines. You can design and implement your own creation. Engineers often escalate to management positions and earn excellent money over the life of their careers. If a career in research is interesting, an engineering degree can pave the way to further study. An understanding of high level math gives a greater understanding of the world around you. And application of this to real problems can be very satisfying. Abundant job opportunities worldwide. The world will always get more technically advanced, and will need more engineers. Cons of an engineering degree, the engineering coursework can be quite difficult. If you don't have the aptitude for it, then you might not be able to get through it. More time in school than an associates degree. Also, the cost for college will also be relatively high. Often, engineering students have very little opportunity to take business manufacturing, art or writing courses. The amount of stuff you learn at university is negligible to what you do in industry. In industry, you'll probably solve a problem that has never been encountered before. You need to keep learning new stuff to stay current in your field. The work can be stressful, especially when the equipment or structure has the potential to impact human life. Long work hours, it's hard to maintain a good work life balance in the initial phase of an engineering career, workload can be unpredictable and at times very high competitive atmosphere for promotion. Performance is perceived by superiors, determines one's ability to be promoted. Need to do a lot of hard work during studies and also after studies, until you get settled in a good job. Even after that, you have to continue to work hard to keep up with the latest technology. Studying never stops. Well, don't be scared. It is not that difficult as it looks to keep up with the latest technology. The bottom line is, you have to enjoy it. If you like tinkering with electronics, writing computer programs, designing buildings or taking apart engines, then you might enjoy being an engineer. It's a tough decision to make when you're young, but reach out and try to talk to some real engineers. If you're thinking about a career in engineering, it is much easier now with social media to contact people. Thank you for watching this video, and good luck for your career. 生成思维导图
06-14
以下是论文的literature review。能帮我做一份学术问卷吗?2.Literature Review 2.1Stimulus-Organism-Response Model (SOR) Existing quantitative studies predominantly rely on behavioral indicators such as click-through rate and conversion rate (Zhong et al. 2024), or biometric sensors like eye-tracking experiments to measure consumer responses (Kim and Lee 2021). However, these approaches fail to fully capture the dynamic cognitive and emotional processes of elderly consumers. Behavioral indicators only reflect the final outcomes of live streaming, without identifying specific elements that drive these results. Meanwhile, biometric sensors primarily measure short-term physiological responses, such as arousal, and fail to capture the long-term trust-building that occurs during live broadcasts. This oversight is significant, as trust established over time is crucial for understanding the deeper cognitive and emotional engagement of elderly consumers. The Stimulus-Organism-Response (SOR) model, originally developed within the field of environmental psychology (Mehrabian and Russell 1974), has since found extensive application in marketing and e-commerce research (Eroglu, Machleit, and Davis 2001). This model offers a comprehensive framework for analyzing how external stimuli trigger internal states, which subsequently drive behavioral responses. In live-streaming e-commerce, stimuli encompass content characteristics such as product displays and characteristics of host. These elements interact with the cognitive and affective systems of elderly consumers, ultimately influencing their purchase intention. Critically, the SOR model alone is sufficient to fully explain the dual-path decision-making processes observed among elderly populations. By combining these theoretical perspectives, this framework not only bridges the gap between environmental stimuli and elderly consumers’ cognitive and emotional trade-offs, but also offers a more nuanced understanding of their decision-making dynamics. 2.2Stimulus (S) Content marketing demonstrates its distinct advantages when targeting the elderly market segment. Research by Lesakova (2016) indicates that this demographic places an emphasis on the intrinsic utility of the products and the degree of satisfaction of their own needs. Content marketing is particularly effective in enhancing awareness and trust in product value by providing detailed product information and practical use cases. To better understand the underlying mechanisms, the design of live-streaming content for elderly consumers requires careful consideration of three critical dimensions: content relevance, information quality, and host characteristics. In terms of content relevance, elderly consumers demonstrate a clear preference for content that aligned with their physiological needs (Liu et al. 2025) and psychological preferences (Thörnqvist et al. 2025). Empirical evidence from CBNData reveals a significant expansion in the consumption of online health and nutritional products among senior citizens, with the market scale nearly doubling over the past three years (Hu, Fu, and Gan 2022). This trend underscores the elderly cohort's pronounced emphasis on functional utility. Particularly noteworthy is the emerging "new elderly" demographic, comprising individuals born in the 1960s and 1970s (Li 2022). This group exhibits elevated digital proficiency, enhanced disposable income, and diverse consumption aspirations spanning health maintenance, cultural tourism, and lifelong learning pursuits (Cheng 2025). Consequently, content strategies targeting this demographic must evolve to accommodate their active lifestyle orientations and multifaceted consumer requirements. Regarding information quality, particular attention should be given to the clarity of information presentation and product displays. Clarity, in this context, involves the volume, pace, and complexity of the information. Product displays, pertain to the demonstration of the use cases and the strengths and weaknesses of products. On one hand, well-designed product displays can effectively alleviate the uncertainty that elderly consumers may experience regarding products. By enabling interaction, these displays can also cultivate trust. This is especially significant given that elderly individuals tend to be more cautious during the decision-making process, as noted by Lu and Chen (2021). On the other hand, elderly consumers often struggle with information overload and technical complexity in digital environments (Qian 2024). Product descriptions that are overly detailed or laden with jargon can be particularly overwhelming for this demographic. Research in the domain of live-streaming e-commerce has indicated that employing simplified yet comprehensive explanations can significantly enhance cognitive accessibility for users (Qian 2024). Therefore, it is of great importance to comprehend the threshold between simplicity and informativeness in product presentations. Host characteristics represent a key dimension in live-stream shopping. The credibility of anchors and the use of dialects are two significant factors within this dimension. Research has demonstrated that the credibility of presenters or influencers exerts a substantial influence on purchase decisions, particularly in live-stream shopping contexts (Chen et al. 2024). Elderly consumers, who may harbor greater skepticism toward generic marketing claims, are more likely to be swayed by the expert endorsements of anchors. Such endorsements confer a sense of authority and trustworthiness, which are paramount for this demographic. In addition, the use of dialects also plays a pivotal role in reducing perceived risks and fostering reliability. This reliability, in turn, reinforces the trust-building process. For elderly consumers who prioritize authenticity and genuine connections (Leigh, Peters, and Shelton 2006), the use of dialects can be especially potent. However, the specific role of dialects in constructing trust among elderly consumers remains unexplored in the current literature. 2.3Organism (O) The organism component of the SOR framework captures the cognitive and affective mechanisms through which elderly consumers process live-streaming stimuli. Breaking it into perceived value, cognitive load, and trust allows for a nuanced analysis of their decision-making processes in live-streaming environments. Cognitive engagement in elderly consumers manifests through perceived value and the cognitive load. Perceived value is a key concept in consumer behavior research. It represents the consumers' subjective evaluation of the overall benefits they expect to receive from a product or service relative to its costs (Zeithaml 1988). In the context of live-streaming, when the content is highly relevant and informative, consumers may perceive that they are getting more value for their time and potential purchase. Higher perceived value can lead to more positive attitudes toward the products and stronger purchase intentions. Previous research points out that informative product display could significantly enhance perceived value while reducing uncertainty by the means of detailed use cases and risk-benefit comparisons (Lu and Chen 2021). Additionally, information aligned with their health interests significantly boosts perceived value (Gong et al. 2024). According to Sweller (1988), cognitive load refers to the psychological pressure generated by the working memory system when an individual is processing information, learning or solving problems due to the total amount and complexity of information. When task demands exceed its capacity, it can lead to cognitive overload, reducing learning efficiency or decision quality. Therefore, cognitive limitations in aging populations, such as reduced working memory and processing speed, heighten susceptibility to cognitive overload (Pavlidis 2025).While younger users tolerate high information density (Lee et al. 2023), elderly consumers often experience overload from complex interfaces or rapid presentations in live-streaming (Qian 2024). Trust is generally defined as the psychological state in which an individual or group, in the presence of risk or uncertainty, is willing to take vulnerability behavior based on positive expectations of the reliability, goodwill, or ability of others (Mayer, Davis, and Schoorman 1995). Informative product displays, which provide risk-benefit comparisons, align with the positive expectation of reliability. Similarly, the use of dialects can enhance trust and foster emotional bonds with elderly consumers. Expert endorsements also play a key role in building trust by providing a sense of trustworthiness. For instance, the "White Coat Effect" shows that the presence of medical professionals in live streams can increase trust (Brase and Richmond 2004). Given their cautious approach to decision-making and higher susceptibility to uncertainty, elderly consumers tend to place greater reliance on emotional trust (Leung, Zhong, and Sun 2025). This emotional bond can significantly boost their engagement and purchase intentions in the context of live-streaming e-commerce. Based on the above discussion, the following hypotheses are formulated: H1: Content relevance has a positive impact on the perceived value of elderly consumers. H2: Product displays have a positive impact on the perceived value of elderly consumers. H3: Product displays has a positive effect on the trust of elderly consumers. H4: The clarity of information has a negative impact on the cognitive load of elderly consumers. H5: Expert endorsement has a positive impact on the trust of elderly consumers. H6: The use of dialects has a positive impact on the trust of elderly consumers. 2.4Response (R) Purchase intentions reflect consumers' likelihood of making a purchase decision (Wang 2024). In the live-streaming environment, elderly consumers' purchase intentions are shaped by various factors. As mentioned earlier, stimulus factors like content design can influence organism factors such as perceived value, cognitive load and trust, which ultimately affect purchase intentions. Existing literature has indicated that positive perceived value (He 2024) and high trust levels (Lu, Fan, and Zhou 2016) can enhance purchase intentions, while high cognitive load tends to have a negative impact (Allen et al. 2013). By understanding these relationships, businesses can adjust their live-streaming content strategies to foster more favorable purchase intentions among elderly consumers. Therefore, the following hypothesis is proposed: H7: Perceived value has a positive impact on the purchase intention of elderly consumers. H8: Cognitive load has a negative impact on the purchase intention of elderly consumers. H9: Trust has a positive impact on the purchase intention of elderly consumers.
05-11
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