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MarketAnalysisToolbox_update04132012.zip
The Huff Model is a spatial interaction model that calculates gravity-based probabilities of consumers at each origin location patronizing each store in the store dataset. From these probabilities, sales potential can be calculated for each origin location based on disposable income, population, or other variables. The probability values at each origin location can optionally be used to generate probability surfaces and market areas for each store in the study area. NOTE: This tool requires an ArcInfo license.
As a gravity model, the Huff Model depends heavily on the calculation of distance. This tool can use two conceptualizations of distance - traditional Euclidean (straight-line) distance as well as travel time along a street network. To account for differences in the attractiveness of a store relative to other stores, a measure of store utility such as sales volume, number of products in inventory, square footage of sales floor, store parcel size, or gross leasable area is used in conjunction with the distance measure. Potential store locations can also be input into the model to determine new sales potential as well as the probabilities of consumers patronizing the new store instead of other stores.
The Huff Model can be used:
To delineate probability-based markets for store locations in the study area
To model the economic impact of adding new competitive store locations
To forecast areas of high and low sales potential, which can guide new store location placement or refined marketing or advertising initiatives
2021-11-06
中国地貌栅格数据.rar
中国地貌栅格数据,全国地貌分区,包括11 低海拔平原
12 中海拔平原
13 高海拔平原
14 极高海拔平原
21 低海拔台地
22 中海拔台地
23 高海拔台地
24 极高海拔台地
31 低海拔丘陵
32 中海拔丘陵
33 高海拔丘陵
34 极高海拔丘陵
41 小起伏低山
42 小起伏中山
43 小起伏高山
44 小起伏极高山
51 中起伏低山
52 中起伏中山
53 中起伏高山
54 中起伏极高山
62 大起伏中山
63 大起伏高山
64 大起伏极高山
72 极大起伏中山
73 极大起伏高山
74 极大起伏极高山
2021-10-09
2017年247家国家5A级旅游景区数据.zip
2017年全国5A旅游景区数据,包括支持Googleearth的KMZ文件和excel表格文件。其中excel表格数据含经纬度坐标数据。
2019-06-14
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