2007年中国互联网网站市场表现研究报告

<!--[if !supportLists]-->l <!--[endif]-->Web2.0渗透率64%

<!--[if !supportLists]-->l <!--[endif]-->百强网站人气呈现“中国长尾”

<!--[if !supportLists]-->l <!--[endif]-->门户、视频和社区三足鼎立

<!--[if !supportLists]-->l <!--[endif]-->视频网站群体崛起

互联网实验室

<chsdate w:st="on" year="2008" month="1" day="1" islunardate="False" isrocdate="False"><span lang="EN-US" style="font-size: 16pt; line-height: 130%; font-family: 宋体;">2008</span><span style="font-size: 16pt; line-height: 130%; font-family: 宋体;">年<span lang="EN-US">1</span>月<span lang="EN-US">1</span>日</span></chsdate>

说明：

数据来源：中国互联网指数系统。

统计时间段：<chsdate w:st="on" isrocdate="False" islunardate="False" day="1" month="1" year="2007"><span lang="EN-US" style="font-size: 12pt; line-height: 150%;">2007</span><span style="font-size: 12pt; line-height: 150%; font-family: 宋体;">年</span><span lang="EN-US" style="font-size: 12pt; line-height: 150%;">1</span><span style="font-size: 12pt; line-height: 150%; font-family: 宋体;">月</span><span lang="EN-US" style="font-size: 12pt; line-height: 150%;">1</span><span style="font-size: 12pt; line-height: 150%; font-family: 宋体;">日</span></chsdate>至<chsdate w:st="on" isrocdate="False" islunardate="False" day="20" month="12" year="2007"><span lang="EN-US" style="font-size: 12pt; line-height: 150%;">12</span><span style="font-size: 12pt; line-height: 150%; font-family: 宋体;">月</span><span lang="EN-US" style="font-size: 12pt; line-height: 150%;">20</span><span style="font-size: 12pt; line-height: 150%; font-family: 宋体;">日</span></chsdate>。

年中文百强网站名单

中文百强网站类别分布分析

中文百强网站中，门户网站比例最高，占18%，其次是视频类网站和社区类网站，分别占14%和13%，这三类网站比例之和为45%。门户、视频和社区形成“三足鼎立”的态势。

其他类别网站情况为：

<!--[if !supportLists]-->l <!--[endif]-->科技类网站占9%，内容以IT、互联网为主。

<!--[if !supportLists]-->l <!--[endif]-->财经类网站占7%。

<!--[if !supportLists]-->l <!--[endif]-->电子商务网站占6%，其中C<chmetcnv w:st="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="2" unitname="C">2C</chmetcnv>和B2B两类网站各占一半。

<!--[if !supportLists]-->l <!--[endif]-->下载、传媒、搜索、游戏四类网站各占5%。

<!--[if !supportLists]-->l <!--[endif]-->电子服务类网站占3%，主要是招聘网站和房地产网站。

<!--[if !supportLists]-->l <!--[endif]-->博客类网站占2%。

<!--[if !supportLists]-->l <!--[endif]-->其他类网站占8%。

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color:black'>14%</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1049" style='position:absolute;left:5287;top:927; width:109;height:109' fillcolor="blue" stroked="f" /> <v:rect id="_x0000_s1050" style='position:absolute;left:5437;top:886;width:361; height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span style='font-size:9.0pt;font-family:宋体;mso-hansi-font-family: "Times New Roman";mso-bidi-font-family:宋体;color:black'>门户</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1051" style='position:absolute;left:5478;top:1104; width:271;height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family: 宋体;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体; color:black'>18%</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1052" style='position:absolute;left:3352;top:722; width:109;height:109' fillcolor="#969696" stroked="f" /> <v:rect id="_x0000_s1053" style='position:absolute;left:3502;top:681;width:361; height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span style='font-size:9.0pt;font-family:宋体;mso-hansi-font-family: "Times New Roman";mso-bidi-font-family:宋体;color:black'>其他</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1054" style='position:absolute;left:3584;top:900; width:181;height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family: 宋体;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体; color:black'>8%</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1055" style='position:absolute;left:3979;top:4607; width:109;height:109' fillcolor="yellow" stroked="f" /> <v:rect id="_x0000_s1056" style='position:absolute;left:4129;top:4566;width:361; height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span style='font-size:9.0pt;font-family:宋体;mso-hansi-font-family: "Times New Roman";mso-bidi-font-family:宋体;color:black'>科技</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1057" style='position:absolute;left:4210;top:4784; width:181;height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family: 宋体;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体; color:black'>9%</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1058" style='position:absolute;left:3025;top:4457; width:109;height:109' fillcolor="#fc0" stroked="f" /> <v:rect id="_x0000_s1059" style='position:absolute;left:3175;top:4416;width:361; height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span style='font-size:9.0pt;font-family:宋体;mso-hansi-font-family: "Times New Roman";mso-bidi-font-family:宋体;color:black'>财经</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1060" style='position:absolute;left:3257;top:4634; width:181;height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family: 宋体;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体; color:black'>7%</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1061" style='position:absolute;left:2017;top:4007; width:109;height:109' fillcolor="#f9c" stroked="f" /> <v:rect id="_x0000_s1062" style='position:absolute;left:2167;top:3966;width:721; height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span style='font-size:9.0pt;font-family:宋体;mso-hansi-font-family: "Times New Roman";mso-bidi-font-family:宋体;color:black'>电子商务</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1063" style='position:absolute;left:2425;top:4184; width:181;height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family: 宋体;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体; color:black'>6%</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1064" style='position:absolute;left:1880;top:3312; width:109;height:109' fillcolor="purple" stroked="f" /> <v:rect id="_x0000_s1065" style='position:absolute;left:2030;top:3271;width:361; height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span style='font-size:9.0pt;font-family:宋体;mso-hansi-font-family: "Times New Roman";mso-bidi-font-family:宋体;color:black'>下载</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1066" style='position:absolute;left:2112;top:3489; width:181;height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family: 宋体;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体; color:black'>5%</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1067" style='position:absolute;left:1812;top:1963; width:96;height:95' fillcolor="navy" strokeweight=".7pt" /> <v:rect id="_x0000_s1068" style='position:absolute;left:1962;top:1922;width:361; height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span style='font-size:9.0pt;font-family:宋体;mso-hansi-font-family: "Times New Roman";mso-bidi-font-family:宋体;color:black'>搜索</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1069" style='position:absolute;left:2044;top:2140; width:181;height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family: 宋体;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体; color:black'>5%</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1070" style='position:absolute;left:1717;top:2630; width:109;height:109' fillcolor="#c9f" stroked="f" /> <v:rect id="_x0000_s1071" style='position:absolute;left:1867;top:2590;width:361; height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span style='font-size:9.0pt;font-family:宋体;mso-hansi-font-family: "Times New Roman";mso-bidi-font-family:宋体;color:black'>传媒</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1072" style='position:absolute;left:1948;top:2808; width:181;height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family: 宋体;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体; color:black'>5%</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1073" style='position:absolute;left:2098;top:1009; width:109;height:109' fillcolor="#cff" stroked="f" /> <v:rect id="_x0000_s1074" style='position:absolute;left:2248;top:968;width:721; height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span style='font-size:9.0pt;font-family:宋体;mso-hansi-font-family: "Times New Roman";mso-bidi-font-family:宋体;color:black'>电子服务</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1075" style='position:absolute;left:2507;top:1186; width:181;height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family: 宋体;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体; color:black'>3%</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1076" style='position:absolute;left:1976;top:1458; width:109;height:109' fillcolor="#9cf" stroked="f" /> <v:rect id="_x0000_s1077" style='position:absolute;left:2126;top:1417;width:361; height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span style='font-size:9.0pt;font-family:宋体;mso-hansi-font-family: "Times New Roman";mso-bidi-font-family:宋体;color:black'>游戏</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1078" style='position:absolute;left:2207;top:1635; width:181;height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family: 宋体;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体; color:black'>5%</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1079" style='position:absolute;left:2766;top:845; width:109;height:109' fillcolor="navy" stroked="f" /> <v:rect id="_x0000_s1080" style='position:absolute;left:2916;top:804;width:361; height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span style='font-size:9.0pt;font-family:宋体;mso-hansi-font-family: "Times New Roman";mso-bidi-font-family:宋体;color:black'>博客</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1081" style='position:absolute;left:2998;top:1022; width:181;height:360;mso-wrap-style:none' filled="f" stroked="f"> <v:textbox style='mso-fit-shape-to-text:t' inset="0,0,0,0"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal><span lang=EN-US style='font-size:9.0pt;font-family: 宋体;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体; color:black'>2%</span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1082" style='position:absolute;left:68;top:68; width:8148;height:5125' filled="f" strokeweight=".7pt" /> <w:wrap type="none" /> <w:anchorlock /> </v:group><![endif]--><!--[if !vml]--><!--[endif]--><!--[if mso & !supportInlineShapes & supportFields]><span lang=EN-US style='font-size:12.0pt;line-height:150%'><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:414.9pt;height:263.05pt'> <v:imagedata croptop="-65520f" cropbottom="65520f" /> </v:shape><span style='mso-element:field-end'></span></span><![endif]-->

网站CIIS值分布分析

中文百强网站按照CIIS值由高到低排列分布图呈现为 “长尾”形状，如下图所示：

<!--[if gte vml 1]><v:shape id="_x0000_i1028" type="#_x0000_t75" style='width:415.5pt;height:258.75pt'> <v:imagedata src="file:///C:\DOCUME~1\RAIN~1.NEU\LOCALS~1\Temp\msohtmlclip1\01\clip_image006.emz" o:title="" /> </v:shape><![endif]--><!--[if !vml]--><!--[endif]-->

根据网站CIIS值分布情况可以看出：网站的人气相对比较集中。

<!--[if !supportLists]-->l <!--[endif]-->与百强网站CIIS值之和相比，前三强网站CIIS值之和占29.90%；前十强网站CIIS值之和占52.11%，即“长尾”头部的十个网站所占比例超过一半。

<!--[if !supportLists]-->l <!--[endif]-->与百强网站CIIS值之和相比：单个网站CIIS值所占比例超过10%的有2个（百度和腾讯）；超过5%的有3个（百度、腾讯和新浪）；不足1%的网站有79个。

年中文百强网站涨跌分析

<chsdate w:st="on" isrocdate="False" islunardate="False" day="30" month="12" year="1899"><span lang="EN-US" style="font-size: 12pt; line-height: 150%; font-family: 黑体;">1.4.1</span></chsdate> 上升最大的网站

2007年中文百强网站上升最大TOP20名单

网站	2007年1月	2007年12月	上升名次
优酷	96	14	↑82
六间房	91	10	↑81
酷6网	75	18	↑57
电脑之家	92	37	↑55
土豆网	67	16	↑51
我乐网	59	15	↑44
天极	70	35	↑35
天极下载	71	36	↑35
一听音乐网	88	55	↑33
中国博客网	85	54	↑31
网友天下	79	59	↑20
北青网	83	67	↑16
博客网	42	29	↑13
搜狗	17