Best investment

Peter Lynch says in his One Up on Wall Street that comanpies with boring names are better for investment. Those with both boring names and doing boring things are even better, and those with boring names and doing disgusting things are the best of best, simply because these are most likely to be under-valued. This argument is so funny and also, I must admit, insightful. However, I wonder when these under-valued  investments would recover its intristic value. There're too many things under valued in the world. When will the majority of people realize that? Information does matter...