The scenario goes something like this:
Marketing: “We need X to sell against feature Y of competitor Z.”
Engineering: “Gee, do our customers really care about either X or Y?”
Marketing: “Of course they do. That’s why we’re Marketing.”
Engineering: “OK.”
营销与工程的对话
本文通过一场虚构的对话展示了营销部门与工程部门之间的互动。营销部门坚持认为为了对抗竞争对手Z的功能Y,公司需要开发功能X;而工程部门则质疑客户是否真正关心这两个功能。
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