了解如何计算Google和搜索网络中关键词的质量评分，以及它如何影响广告位置和成本。
Quality Score for Google and the Search Network is a dynamic metric assigned to each of your keywords. It's calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user's search query. The higher a keyword's Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.
Learn how Quality Score is calculated for Google and the Search Network.
Quality Score for Google and the Search Network is a dynamic metric assigned to each of your keywords. It's calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user's search query. The higher a keyword's Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.
Learn how Quality Score is calculated for Google and the Search Network.
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