WebTrends7发布了一系列新特性，包括第一方Cookie解决方案以提高数据收集准确性；快速查询工具帮助聚焦报告；跨报表钻取功能增强数据分析；个性化报告书签；资源中心提供全面的学习资料；搜索引擎排名报告；动态细分客户群；邮件活动分析；即席查询和报告；视觉路径分析简化复杂路径解读；情景分析工具；SmartView提升网站评估效率；Excel智能报告整合业务数据；营销活动深入钻取；商品层级分析；动态指标等功能。
WebTrends
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Visual Path Analysis
Transform complex path analysis into easy to interpret visual diagrams. The typical web analytics solution features long path reports with lots of numbers, tables and bar charts to explain information. WebTrends 7 breaks that mold. WebTrends new Visual Paths eliminates the dependency on tables and charts, making the most complex reports easier to interpret with revealing visual diagrams.  Learn More |  |
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WebTrends 5-Point Scenario Analysis
WebTrends 5-Point Scenario Analysis provides the unique ability to view the entire scenario process in an easy-to-understand funnel-like format. This provides extremely clear insight into the entry pages that lead to specific scenario pages and, more importantly, identifies the pages visitors take that lead them away from the conversion process. Learn More |  |
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WebTrends SmartView
Surf your site. See your results. WebTrends SmartView makes it easy to evaluate page real estate so you can optimize link prominence, content effectiveness and improve page conversion. With SmartView, you can evaluate the popularity of each individual page link with click-through, path and scenario metrics superimposed directly on the page you're viewing. Learn More |
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WebTrends SmartReports for Microsoft Excel
WebTrends 7 introduces an entirely new concept, allowing Microsoft® Excel® users to integrate valuable WebTrends information into the tool they are most familiar with. More than a traditional Excel export, business users can create a WebTrends SmartReport-a complete WebTrends report fully formatted and designed for the Excel environment. SmartReports for Excel also offers the flexibility to integrate information from other spreadsheets. For example, you can now compare online product sales with product costs and then take advantage of Excel calculations for gross margin analysis. Learn More |  |
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Campaign Drilldown
Easily explore your full campaign hierarchy and optimize your marketing programs. Most solutions only provide a partial view of a customer's campaign hierarchy. With the new Campaign Drilldown in WebTrends 7, Marketers can easily obtain a complete view into their campaign results helping them understand how specific media partners, demand channels and offers contribute to ROI. Learn More |  |
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Merchandising Drilldown
Easily explore your full product hierarchy and optimize merchandising performance. Merchandising Managers can easily see how product categories, sub-categories and individual SKUs are performing in one report. Learn More |  |
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Dynamic Metrics
Discover answers to specific questions on the fly. WebTrends 7 now features Dynamic Metrics making reports completely interactive. Business users can now mine their critical web metrics on the fly within any WebTrends report. See it in action |  |
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WebTrends Express Analysis
Automatically deliver web metrics directly to your computer desktop and stay on top of web site performance throughout the day. The Express Viewer can be customized for each user or department, letting them see just the information they're interested in, wherever and whenever they need it. Learn More |  |
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