SA学习笔记 2 - 2009-11-08 企业架构之战略视图(2)

企业架构之战略视图(2)

 

Business Enterprise Direction Definition

At the highest level of business modeling, you generally start with two things -- establishing the current Business Profile, and establishing the Business Enterprise Direction.

The Business Enterprise Direction is a high-level definition that enables you to establish where you want to take the business and why. Within this definition, you may establish a mission statement, business objectives, and strategies of your organization as well as factors that you think are important to succeeding.

 

主要包括 ： Business Visions, Business Mission, Business Objectives, CSFs, CBIs,  Key Business Policy , Business Rules Comparation.

 

Business Profile Definition, description and components

Business Profile Definition

The Business Profile is a definition which summarizes the important characteristics of the business and helps to identify areas for improvement.

 

主要包括：Business Segment Profile，Category，Products and Services Profile，Suppliers Profile，Supplier Profile，Competitors Profile，Business Forces Summary

 

Strategy Map Diagram

The Strategy Map Diagram and Balanced Scorecards

The Strategy Map diagram enables you to visually describe how your organization's key Business Objectives align within the four Balanced Scorecard perspectives to support your corporate strategies. You map out key Business Objectives against the four Balanced Scorecard perspectives -- your organization's financial perspective, what you would like your customers' perspective of your organization to be, your organization's internal process-oriented perspective, and your organization's human-capital perspective.

 

Balanced Scorecard

Balanced Scorecard

The focus of the Balanced Scorecard is to provide organizations with metrics against which to measure their success. It is a tool that management can use to turn business strategy into action by communicating strategic intent to the entire organization and motivating employees through measurement of key performance indicators. A manager can use the scorecard to monitor business performance against established targets on all levels of the organization.

The philosophy of the Balanced Scorecard is simple: The organization must set targets and measure the performance related to strategic and operational objectives. To do this the organization must develop a balanced picture of the organization - focusing on financial as well as non-financial issues, internal as well as external issues, and performance as well as outcome measures.

A Balanced Scorecard definition includes the following:

1. Business Objectives

2. Perspectives: According to Kaplan & Norton, perspectives include the following:

• Customer -- Scorecard measures may include customer loyalty, customer satisfaction, service levels, and so forth.

• Internal business -- Scorecard measures may include sickness, employee turnover, lead time, etc.

• Innovation and learning -- Scorecard measures may include employee education programs, etc.

• Financial -- Scorecard measures may include growth in revenue, etc.

 

Stakeholder Relationship Diagram

Stakeholder Relationship Diagram

Stakeholder Relationship Diagram

The purpose of the Stakeholder Relationships diagram is to show relationships between an organizational unit (although you can have more than one organizational unit on the diagram) and key stakeholder categories. Note that you are not modeling individual stakeholders, but the groups they belong to. We call these stakeholder categories.

Further, the diagram provides the ability to perform subtyping of the stakeholder categories. The following is an example: