本文探讨了移动搜索与标准PC网络搜索的区别，包括内容、形式因素及广告机会的不同。介绍了移动搜索的挑战，如界面成熟度和内容局限，并提供了优化移动搜索引擎的技巧，如简洁标题、遵循移动标准和连接合法网站。
"
Mobile search is different from standard,
PC-based Web search in three ways," said Matt Tengler, Product Manager at JumpTap, a Massachusetts-based firm that helps
wireless operators deliver
a mobile search experience for subscribers and advertising partners:
Content: "Currently, mobile content is dominated by mobile consumables, such as ring tones," he said.
Form factor: " The first page becomes the first few search results," he said.
Opportunities: "A personal device is always on," he said, "presenting more customized advertising opportunities."
Mikio Matsuo, Product Manager of Multimedia Experiences at Nokia Mobile Search, added, "Mobile search is the ultimate advertising platform. "A mobile phone is personal, always on, or always with a person," he said. "There is a great opportunity for search and mobile maps - adding relevant icons to mobile maps." Yahoo launched its search engine advertising for mobile phones in September 2006.
However, mobile search has a number of barriers to content delivery. Usability is a concern because user interfaces need to mature. And there is a limited amount of content outside of a few key verticals.
"Given a mobile phone's limited screen real estate," said Paul Yiu, Product Manager of Mobile Search at Yahoo, "what Yahoo has done is have one box - no room for tabs. Then, we determine the most likely type of search. For example, a search for 'Starbucks' is most likely a local search."
Limited screen real estate also does not encourage longer query strings. Currently, the average number of keywords per query is 2.3 on standard Web searches.
How to optimize for mobile search engine
Yiu presented the following tips and guidelines on optimizing content for mobile search engines:
Write short, concise titles.
Adhere to mobile standards (validator.w3c.org)
Connect, or link to, legitimate and popular Web sites.
Make sure you are not disallowing mobile crawlers from spidering your site.
Submit your mobile site for inclusion here
Agarwal recommended presenting content in a format more usable, more engaging, and tailored for mobile. " Convert your Web site to see what it looks like, tweak it, and publish to the mobile platform," he recommended. One tool that will show what a Web site looks like on a mobile platform is mobilizer.volantis.net. Web site owners can also author Web sites in mobile formats with winksite.com. Google also has a page creator ( pages.google.com) to author in XHTML.
Agarwal presented his tips on optimizing content for mobile search:
Design for low-end phones
Keep the URL structure as simple as possible
Specify the doc type in the XML preamble
Specify the character encoding
Keep links descriptive
"If you have a mobile page or pages," he added, "tell us about it on your PC-based site. Link to it. Likewise, allow Googlebot-mobile to crawl your mobile site."
Content: "Currently, mobile content is dominated by mobile consumables, such as ring tones," he said.
Form factor: " The first page becomes the first few search results," he said.
Opportunities: "A personal device is always on," he said, "presenting more customized advertising opportunities."
Mikio Matsuo, Product Manager of Multimedia Experiences at Nokia Mobile Search, added, "Mobile search is the ultimate advertising platform. "A mobile phone is personal, always on, or always with a person," he said. "There is a great opportunity for search and mobile maps - adding relevant icons to mobile maps." Yahoo launched its search engine advertising for mobile phones in September 2006.
However, mobile search has a number of barriers to content delivery. Usability is a concern because user interfaces need to mature. And there is a limited amount of content outside of a few key verticals.
"Given a mobile phone's limited screen real estate," said Paul Yiu, Product Manager of Mobile Search at Yahoo, "what Yahoo has done is have one box - no room for tabs. Then, we determine the most likely type of search. For example, a search for 'Starbucks' is most likely a local search."
Limited screen real estate also does not encourage longer query strings. Currently, the average number of keywords per query is 2.3 on standard Web searches.
How to optimize for mobile search engine
Yiu presented the following tips and guidelines on optimizing content for mobile search engines:
Write short, concise titles.
Adhere to mobile standards (validator.w3c.org)
Connect, or link to, legitimate and popular Web sites.
Make sure you are not disallowing mobile crawlers from spidering your site.
Submit your mobile site for inclusion here
Agarwal recommended presenting content in a format more usable, more engaging, and tailored for mobile. " Convert your Web site to see what it looks like, tweak it, and publish to the mobile platform," he recommended. One tool that will show what a Web site looks like on a mobile platform is mobilizer.volantis.net. Web site owners can also author Web sites in mobile formats with winksite.com. Google also has a page creator ( pages.google.com) to author in XHTML.
Agarwal presented his tips on optimizing content for mobile search:
Design for low-end phones
Keep the URL structure as simple as possible
Specify the doc type in the XML preamble
Specify the character encoding
Keep links descriptive
"If you have a mobile page or pages," he added, "tell us about it on your PC-based site. Link to it. Likewise, allow Googlebot-mobile to crawl your mobile site."
来自 “ ITPUB博客 ” ，链接：http://blog.itpub.net/10294527/viewspace-126820/，如需转载，请注明出处，否则将追究法律责任。
转载于:http://blog.itpub.net/10294527/viewspace-126820/
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