---Challenges and Advantages
Good evening, ladies and gentlemen:
At first, I would like to thank you for your presence and support tonight for the competition. And it would be much more appreciated if you can remain at your seat until I finish my part and preferable with some encouragement.
Secondly, all the statements and comments made in the presentation are individual points of view.
Last but not least, please countdown when I finish this sentence.
Thank you.
Today my topic is ECONOMIC GLOBALIZATION AND CHINA. To begin with, I’d like
to take an example from the manufacturing industry which I personally think
can give a vivid illustration to what we called Globalization in the world’s
market.
Seldom do we care about where and how these jeans are made. And we are wise since this is no easy question. In Kazakhstan, the raw material---cotton---is harvested. Then, the cotton is shipped to Turkey, Taiwan province, Germany and Poland to be made into blue denim. French companies produce the inner lining for the pockets, and small labels, while Italian manufacturers make the buttons and rivets. Philippines sew the denim cloth. The final processing is done in Greece where they stamp their brands of Levi on the jeans. At last, it travels to China. Now we can see how joint efforts made by different companies in various parts of world are involved in the assembling process of jeans.
A close look at the process of making jeans helps us understand the characteristics
of future production in terms of economic globalization, which may involve the
collaboration of various companies of different countries for the same final
product. In this economic globalization, China has a unique role to play in
the world economy both as a big manufacturer and as a big consumer. What China
has as a unique favorable advantage over other countries is its rich labor resources,
which make China a “world factory” and a most favorable country for foreign
investments. It is getting more and more obvious that cheap labor is a competitive
factor in the global economy.
Another feature in China’s economy is the Chinese tradition that the people
are closely united under the guidance of the central government for their common
economic goals. Chinese government has the power to go through with the decisions.
We have 5-year plans and “211” projects. During a certain period of time, the
whole nation is focusing on achieving the set goals, such as landing on the
moon, cultivating cross-bred rice, and turning the key universities into world
famous ones.
At the same time, we also need to pay attention to the solving of the problems
in the running of Chinese corporations which must be made to develop successfully
in the worldwide competition in the process of economic globalization. We need
to speed up the development of technology and raise the consciousness of commodity
qualities and brands, which require technology content. The incident of burning
Chinese shoes in Spain reveals the anger of some local shoe-makers in China.
Underneath the anger, we see the competitive low price of Chinese shoes; underneath
the low price, we see the comparably low quality. Anyone who buys a pair of
Chinese shoes won’t expect expensiveness, but who buys a pair of Italian shoes,
will time the price. While Chinese shoe-makers are busy distributing cheap shoes,
German company put on sale “Adidas 1” as the world's first computerized "smart
shoe" with $250 tag. The difference of the price is also of the technology
content. We have so much to learn from Italian and German companies in this
respect.
Well, Let’s go back to the Levi’s jeans that I have mentioned minutes ago. We
could find out that they represent what is involved in the globalization.
In short, facing an increasingly trend of globalization, I’m quite confident
that by capitalizing abundant labor resource, China, with strong government
support, will stride for a even brighter future competing for a greater share
in the global market.
In addition, we need make great efforts to intensify technological marketing
of commodities produced. Take Chinese foods for example, we have the traditional
Chinese cuisines that enjoy great popularity, but we haven’t set up any international
food corporations like McDonald’s, which has 30,000 chain stores in 128 countries.
The success of the brand recognition lies in modern advertising technique that
emphasizes life style. That is to say, advertisement identifies brands as the
kind of thing that good characteristics are associated with. When you buy a
brand, you’re not only buying a product, but an identity of yourself. In this
aspect, there is a gap Chinese corporations need to fill.