阿里巴巴中国站的关键字搜索API为电商营销提供了丰富的数据和策略支持。以下是基于该API返回值的应用指南，帮助电商企业制定新的营销策略：
一、数据收集与分析
- 商品数据收集：通过API获取商品列表信息，包括商品ID、标题、图片、销售量、价格、评分等关键字段。
- 销售数据分析：对API返回的销售数据进行深入分析，了解商品的销售趋势、用户购买偏好等，为营销策略的制定提供数据支持。
二、商品优化
- 标题与描述优化：根据API返回的销售数据和用户评价，对商品标题和描述进行优化，提高商品的搜索排名和点击率。
- 图片优化：利用API返回的商品图片链接，对商品图片进行优化处理，确保图片清晰、美观，提高商品的吸引力。
- 价格策略：根据商品成本、市场需求和竞争对手的价格，利用API返回的销售数据进行定价分析，制定更具竞争力的价格策略。
1688.item_get
公共参数
请求地址: https://api-gw.onebound.cn/1688/item_get
| 名称 | 类型 | 必须 | 描述 |
|---|---|---|---|
| key | String | 是 | 调用key（必须以GET方式拼接在URL中） |
| secret | String | 是 | 调用密钥 |
| api_name | String | 是 | API接口名称（包括在请求地址中）[item_search,item_get,item_search_shop等] |
| cache | String | 否 | [yes,no]默认yes，将调用缓存的数据，速度比较快 |
| result_type | String | 否 | [json,jsonu,xml,serialize,var_export]返回数据格式，默认为json，jsonu输出的内容中文可以直接阅读 |
| lang | String | 否 | [cn,en,ru]翻译语言，默认cn简体中文 |
| version | String | 否 | API版本 |
请求参数
请求参数：num_iid=610947572360
参数说明：num_iid:1688商品ID
sales_data:&sales_data=1 获取近30天成交数据
agent:&agent=1 获取1688分销代发价格数据
响应参数
Version: Date:
| 名称 | 类型 | 必须 | 示例值 | 描述 |
|---|---|---|---|---|
| item | item[] | 0 | 宝贝详情数据 |
返回数据示例
"num_iid":601824709263,
"title":"韩版仿兔毛围巾秋冬毛毛围巾学生毛毛绒围脖冬季女套头防寒户外",
"desc_short":"",
"price":"2.2",
"total_price":0,
"suggestive_price":0,
"orginal_price":"2.2",
"nick":"_sopid@BBBEbRNm7OS0uGCXPJucMBy2w",
"num":3786174,
"min_num":2,
"detail_url":"https://detail.1688.com/offer/601824709263.html",
"pic_url":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg",
"brand":"",
"brandId":"",
"rootCatId":0,
"cid":325,
"crumbs":[
],
"created_time":"",
"modified_time":"",
"delist_time":"",
"desc":"<div id=\"offer-template-0\"></div><div > </div>\r\n<div ><span ><strong> <span >材质：双面仿兔毛毛绒面料，</span></strong></span></div>\r\n<div ><span ><strong><span >不掉毛（不是薄薄的单面哦）</span></strong></span></div>\r\n<div ><span ><strong ><span >厚款3.39元</span></strong></span></div>\r\n<div ><span ><strong><span ><span >普通款2.38元</span></span></strong></span></div>\r\n<div ><span ><strong><span ><span >每条围巾都是独立OPP袋子包装，放心选购！</span></span></strong></span></div>\r\n<div ><span ><strong><span >现货供应，厂家直销，没有中间商赚差价，有大量可以谈价，有量有价</span></strong></span></div>\r\n<div ><span ><strong><span >（抖音，快手，直播电商福利品，天猫，淘宝，PDD，跨境电商供应商）</span></strong></span></div>\r\n<div ><strong><span ><span ><span >这款围巾是不掉毛的，有些激光高温裁剪残留的浮毛，抖抖就好了哦。</span></span></span></strong></div>\r\n<div > </div>\r\n<div ><span ><img src=\"https://cbu01.alicdn.com/img/ibank/O1CN01emutXa27pyd6vYZzm_!!2206475177847-0-cib.jpg\" alt=\"undefined\"/><br/><strong>此图拉拉袋包装的为客户定做款（大货是OPP透明袋独立包装）</strong><br/><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01kFnNOl1MP9H5642lo_!!2272041426.jpg\" align=\"absmiddle\"/></span></div>\r\n<div ><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/TB2lZSUX7iHJuJjSZFjXXcGvXXa_!!2272041426.jpg\" align=\"absmiddle\"/><img src=\"https://img.alicdn.com/imgextra/i2/2272041426/TB2rvmVXYSGJuJjSZFqXXXo2pXa_!!2272041426.jpg\" align=\"absmiddle\"/></div>\r\n<div > </div>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01EKuyER1MP9LVqRODf_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01fH7zeu1MP9LXYMDb9_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01o03kWB1MP9LUPh2vD_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01zAl3p11MP9LTi5nZh_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01Zv9KBT1MP9LUIKRow_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01VlbKPj1MP9LU0NVFN_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01MjaoVZ1MP9LTiFjny_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01junsnm1MP9LX5bOdM_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i2/2272041426/O1CN014Dv2oq1MP9LU0KgIb_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01jNA7KZ1MP9LUHdDBF_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01JZW4Hn1MP9LUHd91D_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01nSbj2H1MP9LVqZ2mg_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01HmPSpT1MP9LSDyrsr_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p> </p>\r\n<div >..........</div><img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-4.65990d0ea4c43&p=1778786759&k=92716&t=1704529167\" style=\"display:none\" />",
"desc_img":[
"https://cbu01.alicdn.com/img/ibank/O1CN01emutXa27pyd6vYZzm_!!2206475177847-0-cib.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01kFnNOl1MP9H5642lo_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/TB2lZSUX7iHJuJjSZFjXXcGvXXa_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i2/2272041426/TB2rvmVXYSGJuJjSZFqXXXo2pXa_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01EKuyER1MP9LVqRODf_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01fH7zeu1MP9LXYMDb9_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01o03kWB1MP9LUPh2vD_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01zAl3p11MP9LTi5nZh_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01Zv9KBT1MP9LUIKRow_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01VlbKPj1MP9LU0NVFN_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01MjaoVZ1MP9LTiFjny_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01junsnm1MP9LX5bOdM_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i2/2272041426/O1CN014Dv2oq1MP9LU0KgIb_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01jNA7KZ1MP9LUHdDBF_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01JZW4Hn1MP9LUHd91D_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01nSbj2H1MP9LVqZ2mg_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01HmPSpT1MP9LSDyrsr_!!2272041426.jpg"
],
"item_imgs":[
{
"url":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg"
},
{
"url":"https://cbu01.alicdn.com/img/ibank/11921665153_1818272533.jpg"
},
{
"url":"https://cbu01.alicdn.com/img/ibank/11884953047_1818272533.jpg"
},
{
"url":"https://cbu01.alicdn.com/img/ibank/11954549050_1818272533.jpg"
},
{
"url":"https://cbu01.alicdn.com/img/ibank/12483429103_1818272533.jpg"
}
],
"item_weight":"",
"item_size":"",
"location":"浙江省 金华市",
"post_fee":"",
"express_fee":"",
"ems_fee":"",
"shipping_to":"",
"has_discount":"",
"video":"https://cloud.video.taobao.com/play/u/2206475177847/p/1/e/6/t/1/238604472723.mp4",
"is_virtual":"",
"sample_id":"",
"is_promotion":"",
"props_name":"0:0:颜色:红色;0:1:颜色:黑色;0:2:颜色:白色;0:3:颜色:灰色;0:4:颜色:杏色;0:5:颜色:粉色;0:6:颜色:咖啡色;0:7:颜色:米色;0:8:颜色:卡其色",
"prop_imgs":{
"prop_img":[
{
"properties":"0:0",
"url":"https://cbu01.alicdn.com/img/ibank/11884977080_1818272533.jpg"
},
{
"properties":"0:1",
"url":"https://cbu01.alicdn.com/img/ibank/11954549680_1818272533.jpg"
},
{
"properties":"0:2",
"url":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg"
},
{
"properties":"0:3",
"url":"https://cbu01.alicdn.com/img/ibank/11921680795_1818272533.jpg"
},
{
"properties":"0:4",
"url":"https://cbu01.alicdn.com/img/ibank/11954549050_1818272533.jpg"
},
{
"properties":"0:5",
"url":"https://cbu01.alicdn.com/img/ibank/11921689268_1818272533.jpg"
},
{
"properties":"0:6",
"url":"https://cbu01.alicdn.com/img/ibank/11954552765_1818272533.jpg"
},
{
"properties":"0:7",
"url":"https://cbu01.alicdn.com/img/ibank/O1CN01PtW77W27pyekEhcAt_!!2206475177847-0-cib.jpg"
},
{
"properties":"0:8",
"url":"https://cbu01.alicdn.com/img/ibank/O1CN01t2Q1ci27pyjXB0fxo_!!2206475177847-0-cib.jpg"
}
]
},
"property_alias":"0:0:红色;0:1:黑色;0:2:白色;0:3:灰色;0:4:杏色;0:5:粉色;0:6:咖啡色;0:7:米色;0:8:卡其色",
"props":[
{
"name":"品牌",
"value":"高着"
},
{
"name":"编织方法",
"value":"经编"
},
{
"name":"功能",
"value":"保暖"
},
{
"name":"适合季节",
"value":"冬季"
},
{
"name":"货号",
"value":"WJ618"
},
{
"name":"产地",
"value":"浙江义乌"
},
{
"name":"款式",
"value":"中长"
},
{
"name":"颜色",
"value":"红色"
},
{
"name":"颜色",
"value":"黑色"
},
{
"name":"颜色",
"value":"白色"
},
{
"name":"颜色",
"value":"灰色"
},
{
"name":"颜色",
"value":"杏色"
},
{
"name":"颜色",
"value":"粉色"
},
{
"name":"颜色",
"value":"咖啡色"
},
{
"name":"颜色",
"value":"米色"
},
{
"name":"颜色",
"value":"卡其色"
},
{
"name":"主要下游平台",
"value":"淘宝"
},
{
"name":"主要下游平台",
"value":"京东"
},
{
"name":"主要下游平台",
"value":"ebay"
},
{
"name":"主要下游平台",
"value":"亚马逊"
},
{
"name":"主要下游平台",
"value":"wish"
},
{
"name":"主要下游平台",
"value":"快手"
},
{
"name":"主要下游平台",
"value":"速卖通"
},
{
"name":"主要下游平台",
"value":"天猫"
},
{
"name":"主要下游平台",
"value":"独立站"
},
{
"name":"主要下游平台",
"value":"LAZADA"
},
{
"name":"主要下游平台",
"value":"拼多多"
},
{
"name":"主要下游平台",
"value":"抖音"
},
{
"name":"有可授权的自有品牌",
"value":"否"
},
{
"name":"是否跨境出口专供货源",
"value":"是"
},
{
"name":"上市年份/季节",
"value":"2021年秋季"
},
{
"name":"宽度(CM)",
"value":"12cm"
},
{
"name":"风格",
"value":"百搭"
},
{
"name":"风格",
"value":"优雅"
},
{
"name":"风格",
"value":"极简"
},
{
"name":"风格",
"value":"休闲风"
},
{
"name":"风格",
"value":"时尚OL"
},
{
"name":"风格",
"value":"简约"
},
{
"name":"风格",
"value":"欧美"
},
{
"name":"风格",
"value":"轻奢风"
},
{
"name":"风格",
"value":"chic风"
},
{
"name":"风格",
"value":"高级感"
},
{
"name":"面料名称",
"value":"毛绒"
},
{
"name":"风格分类",
"value":"时尚通勤"
},
{
"name":"处理工艺",
"value":"经编"
},
三、个性化推荐
- 用户画像构建：结合API返回的用户购买历史和浏览行为数据，构建用户画像，了解用户的购物需求和偏好。
- 个性化推荐算法：利用API返回的规格参数和关联信息，结合用户画像，为买家提供个性化的商品推荐。通过推荐相似或搭配的商品，提高用户的购买转化率。
四、库存管理
- 实时库存监控：通过API返回的库存信息，实时了解商品的库存状况，制定合理的补货计划，避免库存积压或缺货现象的发生。
- 库存预警系统：设置库存预警线，当库存量低于预警线时，自动触发补货流程，确保商品供应的及时性和稳定性。
五、营销活动策划
- 限时折扣：结合API返回的销售数据和市场需求，制定有针对性的限时折扣活动，吸引更多买家购买。
- 满减优惠：根据用户购买习惯和商品关联度，设置满减优惠条件，提高订单金额和客单价。
- 会员专享：针对会员用户设置专享优惠和积分兑换活动，提高会员用户的忠诚度和复购率。
六、竞品分析
- 竞争对手商品信息获取：通过API获取竞争对手的商品信息，包括价格、销售量、评价等关键指标。
- 竞品分析：对竞争对手的商品信息进行分析比较，了解竞争对手的优势和劣势，制定相应的竞争策略。
七、多渠道营销
- 社交媒体营销：利用社交媒体平台（如微博、微信等）发布商品信息和优惠活动，扩大品牌曝光度和用户群体。
- 内容营销：通过撰写高质量的电商文章、发布视频教程等方式，吸引潜在用户关注并了解商品信息。
- 线下活动推广：组织线下活动（如展会、促销活动等），与潜在用户进行面对面交流，提高品牌知名度和用户信任度。
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