一、简介
淘宝作为国内最大的电商平台，每天有大量的商品数据在平台上交易。对于数据分析、运营人员和需要精准把握市场动态的商家来说，淘宝商品数据采集是不可或缺的一环。本文将分享如何使用API技术进行淘宝商品数据采集，包括商品价格、详情图、主图等重要信息。
二、API介绍
首先，需要了解的是淘宝开放平台提供了丰富的API接口供开发者使用。其中，商品数据采集相关的API主要有“商品详情查询”和“宝贝类目查询”等。这些API可以帮助我们获取到商品的详细信息，如价格、标题、主图、详情图等。
三、API使用流程
1. 注册淘宝开放平台账号并登录。
2. 创建应用并获取AppKey和AppSecret。
3. 根据需求选择合适的API接口，并了解接口的请求参数和返回结果。
4. 使用HTTP请求调用API接口，获取商品数据。
5. 对返回的JSON格式数据进行解析，提取所需信息。
四、注意事项
1. API调用次数限制：淘宝开放平台对API调用次数有一定的限制，请根据实际需求合理使用。
2. 数据安全：在采集数据时，请遵守相关法律法规和淘宝平台的规定，不得用于非法用途。
3. 数据格式：返回的数据为JSON格式，需要具备一定的JSON解析能力。
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"seller": {
"creditLevel": "14",
"creditLevelIcon": "//gw.alicdn.com/imgextra/i1/O1CN01VD9Iap25oweneR31D_!!6000000007574-2-tps-120-60.png",
"evaluates": [
{
"level": "-1",
"levelText": "低",
"score": "4.7 ",
"title": "宝贝描述",
"type": "desc"
},
{
"level": "-1",
"levelText": "低",
"score": "4.7 ",
"title": "卖家服务",
"type": "serv"
},
{
"level": "-1",
"levelText": "低",
"score": "4.8 ",
"title": "物流服务",
"type": "post"
}
],
"pcShopUrl": "//shop574484170.taobao.com",
"sellerId": "2210859731730",
"sellerNick": "梨话旗舰店",
"sellerType": "B",
"shopIcon": "https://img.alicdn.com/imgextra/i4/6000000002608/O1CN01M1ce7H1V8Vh69VQxX_!!6000000002608-2-shopmanager.png",
"shopId": "574484170",
"shopName": "梨话旗舰店",
"startsIcon": "https://img.alicdn.com/imgextra/i2/O1CN01Z8Xo0V1vJCxVltJIB_!!6000000006151-2-tps-91-14.png",
"userId": "2210859731730"
},
"item": {
"bottomIcons": [],
"images": [
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"https://img.alicdn.com/imgextra/i3/2210859731730/O1CN015v5iRc1OeOFU8rol8_!!2210859731730.jpg",
"https://img.alicdn.com/imgextra/i3/2210859731730/O1CN01AMziBr1OeOFU8oGKj_!!2210859731730.jpg",
"https://img.alicdn.com/imgextra/i4/2210859731730/O1CN01ewe7Sr1OeOFTc0gYK_!!2210859731730.jpg",
"https://img.alicdn.com/imgextra/i3/2210859731730/O1CN01KNfZaK1OeOFURxTBl_!!2210859731730.jpg"
],
"itemId": "918719969324",
"pcADescUrl": "//market.m.taobao.com/app/detail-project/desc/index.html?id=918719969324&descVersion=7.0&type=1&f=icoss!0918719969324!13429251537&sellerType=B",
"qrCode": "https://h5.m.taobao.com/awp/core/detail.htm?id=918719969324",
"spuId": "8424389053",
"title": "新中式女装国风提花旗袍上衣半身裙套装女2025新款夏装搭配一整套",
"titleIcon": "//img.alicdn.com/tfs/TB1SMG7nnvI8KJjSspjXXcgjXXa-78-36.png?getAvatar=avatar",
"useWirelessDesc": "true",
"vagueSellCount": "79",
"videos": [
{
"actionEvent": {
"exposureArgs": {
"item_id": "918719969324",
"video_id": "518556978187"
},
"openUrlEventArgs": {
"enableUserTrackEvent": "true",
"userTrackArgs": {
"page": "Page_Detail",
"type": "userTrack",
"item_id": "918719969324",
"arg1": "Page_Detail_Videos_Dx_Skip",
"video_id": "518556978187"
}
}
},
"itemId": "918719969324",
"spatialVideoDimension": "3:4",
"type": "3",
"url": "https://cloud.video.taobao.com/play/u/2210859731730/p/2/e/6/t/1/518556978187.mp4?appKey=38829",
"videoId": "518556978187",
"videoThumbnailURL": "https://img.alicdn.com/imgextra/i3/6000000000635/O1CN01cMJwtC1GYsYZAXo1Y_!!6000000000635-0-tmap.jpg",
"weexRecommendUrl": "https://market.m.taobao.com/apps/market/detailrax/recommend-items.html?spm=a2116h.app.0.0.16d957e9U2bxVj&wh_weex=true&itemId=918719969324"
}
]
},
"plusViewVO": {
"pcMiniCartVO": {
"bizCode": "",
"hit": "true"
},
"guessLikeVO": {
"bizCode": "",
"hit": "true"
},
"rankVO": {
"bizCode": "",
"hit": "true",
"spm": "aliabtest723647_830745"
},
"tabPlaceholderVO": {
"bizCode": "",
"hit": "true",
"spm": "aliabtest801234_834392"
},
"industryParamVO": {
"basicParamList": [
{
"propertyName": "品牌",
"valueName": "梨话"
},
{
"propertyName": "腰型",
"valueName": "高腰"
},
{
"propertyName": "销售渠道类型",
"valueName": "纯电商(只在线上销售)"
},
{
"propertyName": "材质成分",
"valueName": "聚酯纤维100%"
},
{
"propertyName": "适用体型",
"valueName": "矩型 通用型 苹果型 沙漏型 梨型 直筒型 倒三角型"
},
{
"propertyName": "货号",
"valueName": "H0429204445"
},
{
"propertyName": "适用季节",
"valueName": "夏季"
},
{
"propertyName": "组合形式",
"valueName": "两件套"
},
{
"propertyName": "厚薄",
"valueName": "常规"
},
{
"propertyName": "上市年份季节",
"valueName": "2025年夏季"
},
{
"propertyName": "袖长",
"valueName": "无袖"
},
{
"propertyName": "领型",
"valueName": "立领"
},
{
"propertyName": "图案",
"valueName": "卡通动漫"
},
{
"propertyName": "尺码",
"valueName": "S M L XL"
},
{
"propertyName": "颜色分类",
"valueName": "新中式马甲+半身裙 新中式马甲"
}
],
"bizCode": "",
"hit": "true"
},
"detailUpdateVO": {
"bizCode": "",
"ext": {
"type": "compare_two"
},
"hit": "true",
"spm": "aliabtest773281_847424"
},
"headAtmosphereBeltVO": {
"actionImg": "https://img.alicdn.com/imgextra/i4/O1CN01ie9ezx1YiBb0H6XLY_!!6000000003092-2-tps-136-52.png",
"actionParam": {
"linkUrl": "https://pages-fast.m.taobao.com/wow/z/blackvip/v/pc-super?x-render-mode=csr&from=pc_detail_piaotiao_pcvip_xiaofeiquan",
"buttonActionType": "openPage"
},
"actionType": "button",
"bgColors": [
"#FAEDE1",
"#FAE7D4"
],
"bizCode": "",
"eventParam": {
"code": "dp-xfqCuLing-*-online"
},
"hit": "true",
"icon": "",
"text": "88VIP享800元专享大额消费券，限时有效！",
"textColor": "#11192D",
"valid": "true"
},
"commentListVO": {
"bizCode": "",
"ext": {
"countShow": "\"false\""
},
"hit": "true"
},
"pcFrontSkuQuantityLimitVO": {
"bizCode": "",
"hit": "true"
},
"buyParamVO": {
"bizCode": "",
"ext": {
"autoApplCoupSource": "pcDetailOrder",
"needAutoApplCoup": "true"
},
"hit": "true",
"spm": "aliabtest582366_724531"
}
},
"skuCore": {
"sku2info": {
"0": {
"limit": "3",
"logisticsTime": "预售，30天内发货",
"moreQuantity": "true",
"price": {
"priceColorNew": "#7A7A7A",
"priceMoney": "16800",
"priceText": "168起",
"priceTitle": "优惠前"
},
"quantity": "200",
"quantityDisplayValue": "1",
"quantityText": "有货(限购3件)",
"subPrice": {
"priceBgColor": "#FF5000",
"priceColor": "#FFFFFF",
"priceColorNew": "#FF5000",
"priceMoney": "14200",
"priceText": "142起",
"priceTitle": "券后",
"priceTitleColor": "#FFFFFF"
}
},
"5971212131143": {
"cartParam": {
"addCartCheck": "true"
},
"limit": "3",
"logisticsTime": "预售，30天内发货",
"moreQuantity": "true",
"price": {
"priceColorNew": "#7A7A7A",
"priceMoney": "16800",
"priceText": "168",
"priceTitle": "优惠前"
},
"quantity": "200",
"quantityDisplayValue": "1",
"quantityText": "有货(限购3件)",
"subPrice": {
"priceBgColor": "#FF5000",
"priceColor": "#FFFFFF",
"priceColorNew": "#FF5000",
"priceMoney": "14200",
"priceText": "142",
"priceTitle": "券后",
"priceTitleColor": "#FFFFFF"
}
},
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},
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},
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}
},
"skuItem": {
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"renderSku": "true",
"unitBuy": "1"
}
},
"services": {
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{
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"desc": "（天猫自营 上门取送 180天随时约）",
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"groupName": "特色服务",
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"name": "清洗养护",
"serviceCode": "XIHUGUAZAIFUWUFUSHI311",
"serviceId": "925350335013",
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{
"attributeStr": "",
"autoSelect": "false",
"name": "外套清洗",
"uniqueId": "5807475289020"
},
{
"attributeStr": "",
"autoSelect": "false",
"name": "外套清洗2件",
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}
]
}
],
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},
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"map": "{5971212131143:{\"channelKeyD\":\"empty\",\"fpChannelKeyD\":\"empty\",\"price1\":\"168.00\",\"price2\":\"142.00\",\"price3\":\"268.00\",\"sourceTypeKeyD\":\"4_null\",\"utcDNow\":\"20_2600^9_10000\",\"utcDPre\":\"noProm\"},5971212131148:{\"channelKeyD\":\"empty\",\"fpChannelKeyD\":\"empty\",\"price1\":\"268.00\",\"price2\":\"227.00\",\"price3\":\"368.00\",\"sourceTypeKeyD\":\"4_null\",\"utcDNow\":\"20_4100^9_10000\",\"utcDPre\":\"noProm\"},5971212131149:{\"channelKeyD\":\"empty\",\"fpChannelKeyD\":\"empty\",\"price1\":\"168.00\",\"price2\":\"142.00\",\"price3\":\"268.00\",\"sourceTypeKeyD\":\"4_null\",\"utcDNow\":\"20_2600^9_10000\",\"utcDPre\":\"noProm\"},5971212131150:{\"channelKeyD\":\"empty\",\"fpChannelKeyD\":\"empty\",\"price1\":\"268.00\",\"price2\":\"227.00\",\"price3\":\"368.00\",\"sourceTypeKeyD\":\"4_null\",\"utcDNow\":\"20_4100^9_10000\",\"utcDPre\":\"noProm\"},5971212131144:{\"channelKeyD\":\"empty\",\"fpChannelKeyD\":\"empty\",\"price1\":\"268.00\",\"price2\":\"227.00\",\"price3\":\"368.00\",\"sourceTypeKeyD\":\"4_null\",\"utcDNow\":\"20_4100^9_10000\",\"utcDPre\":\"noProm\"},5971212131145:{\"channelKeyD\":\"empty\",\"fpChannelKeyD\":\"empty\",\"price1\":\"168.00\",\"price2\":\"142.00\",\"price3\":\"268.00\",\"sourceTypeKeyD\":\"4_null\",\"utcDNow\":\"20_2600^9_10000\",\"utcDPre\":\"noProm\"},5971212131146:{\"channelKeyD\":\"empty\",\"fpChannelKeyD\":\"empty\",\"price1\":\"268.00\",\"price2\":\"227.00\",\"price3\":\"368.00\",\"sourceTypeKeyD\":\"4_null\",\"utcDNow\":\"20_4100^9_10000\",\"utcDPre\":\"noProm\"},5971212131147:{\"channelKeyD\":\"empty\",\"fpChannelKeyD\":\"empty\",\"price1\":\"168.00\",\"price2\":\"142.00\",\"price3\":\"268.00\",\"sourceTypeKeyD\":\"4_null\",\"utcDNow\":\"20_2600^9_10000\",\"utcDPre\":\"noProm\"}}",
"sellerId": "2210859731730",
"sid": "0",
"traceId": "",
"type": "99",
"umpCreateTime": "",
"version": "2.1",
"xobjectId": "918719969324"
},
"o2oVo": {
"enableJzLocalizationProduct": "false"
},
"itemEndorseVO": {
"endorseList": [
{
"textList": [
"超1千人加购"
],
"type": "itemAddCart"
}
]
},
"bottomBarVO": {
"buyInMobile": "false",
"leftButtons": [
{
"background": {
"": "1.0",
"disabledAlpha": "1.0",
"disabledColor": [
"#ff7700",
"#ff4900"
],
"gradientColor": [
"#ff7700",
"#ff4900"
]
},
"disabled": "false",
"title": {
"": "1.0",
"bold": "true",
"color": "#ffffff",
"disabledAlpha": "0.2",
"disabledColor": "#80ffffff",
"fontSize": "16",
"text": "领券购买"
},
"type": "buy_now"
},
{
"background": {
"": "1.0",
"disabledAlpha": "1.0",
"disabledColor": [
"#ffcb00",
"#ff9402"
],
"gradientColor": [
"#ffcb00",
"#ff9402"
]
},
"disabled": "false",
"title": {
"": "1.0",
"bold": "true",
"color": "#ffffff",
"disabledAlpha": "0.2",
"disabledColor": "#33ffffff",
"fontSize": "16",
"text": "加入购物车"
},
"type": "add_cart"
}
],
"rightButtons": [
{
"disabled": "false",
"icon": {
"": "1.0",
"color": "#666666",
"disabledAlpha": "1.0",
"disabledColor": "#dddddd",
"iconFontName": "뀚",
"size": "14"
},
"title": {
"": "1.0",
"bold": "false",
"color": "#666666",
"disabledAlpha": "1.0",
"disabledColor": "#666666",
"fontSize": "14",
"text": "收藏"
},
"type": "collect"
}
]
},
"extensionInfoVO": {
"infos": [
{
"items": [
{
"text": [
"官方立减26元"
]
},
{
"text": [
"淘金币可抵5.04元起"
]
},
{
"text": [
"购买得积分"
]
}
],
"title": "优惠",
"type": "DAILY_COUPON"
},
{
"items": [
{
"icon": "",
"text": [
"送你500淘金币，下单直抵5元"
]
}
],
"title": "活动",
"type": "ACTIVITIES"
},
{
"items": [
{
"text": [
"假一赔四",
"极速退款",
"7天无理由退换"
]
}
],
"title": "保障",
"type": "GUARANTEE"
},
{
"items": [
{
"text": [
"梨话"
],
"title": "品牌"
},
{
"text": [
"高腰"
],
"title": "腰型"
},
{
"text": [
"纯电商(只在线上销售)"
],
"title": "销售渠道类型"
},
{
"text": [
"聚酯纤维100%"
],
"title": "材质成分"
},
{
"text": [
"矩型 通用型 苹果型 沙漏型 梨型 直筒型 倒三角型"
],
"title": "适用体型"
},
{
"text": [
"H0429204445"
],
"title": "货号"
},
1. 商品价格采集：通过“商品详情查询”API，可以获取到商品的售价信息。
2. 商品主图和详情图采集：同样通过“商品详情查询”API，可以获取到商品的主图和详情图URL，然后通过HTTP请求获取图片数据。
3. 筛选和分类：根据需求，可以使用“宝贝类目查询”API对商品进行分类和筛选，以便更精准地获取所需数据。
4. 数据存储和处理：将采集到的数据存储到本地数据库或云端数据库中，并进行后续的数据分析和处理。
六、总结
通过使用淘宝开放平台的API，我们可以方便地获取到淘宝商品的各种数据信息。在采集过程中，需要注意遵守相关法律法规和平台规定，合理使用API接口，并注意数据的筛选和处理。希望联讯数据的分享能对大家在进行淘宝商品数据采集时提供一定的帮助。
市场上存在一些第三方数据服务平台，如联讯数据等，这些平台提供经过封装的淘宝商品详情 API 接口等服务。在选择第三方平台时，申请者需要谨慎评估平台的合法性、稳定性以及数据准确性等关键因素。合法的平台应具备相关的经营资质和数据授权协议，确保数据获取与使用的合规性；稳定的平台能够保证 API 接口的持续稳定运行，减少因接口故障导致的应用中断风险；数据准确的平台则能够提供可靠的淘宝数据，为应用的正常运行和数据分析提供坚实基础。
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