"Beauty Contest"
Beauty Contest for the allocation of 3G frequency licences means that the government asks all applicants to provide a plan how to build a network and manage their future 3G business. A plan typically includes things like: How many new jobs are created, what kind of services will be available, how much domestic products are used, how will less developed areas (rural areas) benefit from this, what kind of financial plan is in place to guarantee the success and avoid bankrupts etc. The government decides what is best for the country, not who is willing to pay most.
Beauty Contest for the allocation of 3G frequency licences means that the government asks all applicants to provide a plan how to build a network and manage their future 3G business. A plan typically includes things like: How many new jobs are created, what kind of services will be available, how much domestic products are used, how will less developed areas (rural areas) benefit from this, what kind of financial plan is in place to guarantee the success and avoid bankrupts etc. The government decides what is best for the country, not who is willing to pay most.

政府通过“选美竞赛”方式分配3G频率牌照,要求申请者提交包含就业创造、服务提供、国内产品使用等内容的业务计划。该计划还需说明如何使欠发达地区受益及财务保障措施。
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