论文摘要翻译{C->B->A->我->A->B->C}

昨晚朋友A的朋友B的同学C让B帮忙翻译毕业论文的摘要，B事务繁忙，转而让A帮忙翻译，A最近在忙期末考试，转而让我帮忙，无奈之下（注：A是我女友），勉而为之。

**********************************************以下是原文以及我的翻译******************************************

摘 要

近年来，我国信息传播环境发生了巨大的变化，信息匮乏、媒体种类数量有限的时代一去不复返了。为了在拥挤嘈杂的市场环境 中 更多的获得消费者的注意力，广告人开始寻找更有效的信息传播载体。手机短信广告就在这样的经济环境中应运而生，手机也被人们认为是继四大传统媒体之后的“第五媒体”。

本文系统 地 对手机短信广告进行研究。首先通过数据资料分析我国手机使用和短信业务的开展情况，以及手机短信广告的发展状况。论文着重阐释了手机短信广告的特点，尤其是与传统广告相比的所具有的优势，并从广告理论和营销学的角度，系统地理清了我国手机短信的问题所在 （ 是短信的问题还是短信广告的问题？ ） ，并对未来手机短信广告在营销领域的发展趋势及可能的经营模式有了突破性的探索。

【关键词】 ： 手机 短信 广告 新媒体

Abstract

Over recent years, for the environment of information communication,earth-shaking changes have taken place in our country.Gone forever is the time when there was short of information and had limited media categories. For attracting more attention of consumers in this crowded market's environment, advertisers begin to seek for a kind of medium with more impactful effects. Text message advertisement becomes popular at its proper moment. Also mobile phone is knows as the "fifth "medium after four traditional media.

We has investigate d  text message advertisement systematically. In this paper, firstly, we will analyse the use of mobile phone, SMS(short messaging service) and the development of text message advertisement in our country by data we have collected. This paper will put emphasis on explaining the features of text message advertisement,especially the advantages compared to traditional advertisements,then systematically straighten out our text message's problem from the view point of advertisement theory and Marketing. Finally ,we will explain our break-through investigation to aimed at text message advertisement's potential management modes and development trend in the field of marketing.

【 key word】 mobile phone; text message; advertisement; new media

注：

     1.“短信广告”我翻译为 text message advertisement,这里“短信”不翻译为 SMS，因为我认为短信广告不能算是一种服务，甚至是非法的，当然除了手机用户自己定制的广告服务。在国内，多半短信广告都是未经允许而发到用户手机，而“短信业务”我翻译为 SMS。如果认为我理解有误，则请改过来。

     2.“营销学”翻译为“ Marketing”，而不是“ marketing”，因为一门学科的英文名称的首字母都是大写的，我应该没有记错这一点。

    3.另外，我感觉中文很多时候是忽视了逻辑。比如“ 本文系统 地 对手机短信广告进行研究。首先通过数据资料分析我国手机使用和短信业务的开展情况，以及手机短信广告的发展状况。 ”一句，“文章”是不会研究问题的，所以我把主语翻译为“ we” ，并用了过去完成时，后面加了“ In this paper” ，并一直用将来时。不知道这样对不对。这是个人看法。

    4. 翻译不免有错误或不当之处，请检查一下。谢谢！

 

-------------------------------------------此线以下是朋友B（英语系的）修改之后翻译-------------------------------------------

Abstract

Over recent years, for the environment of information dissemination, earth-shaking changes have taken place in our country. Gone forever is the time when there was a shortage of information and limited media categories. For attracting more attention of consumers in this crowded and buzzing market environment, advertisers have been seeking for media which are much more effective. Text message advertisements emerged under this kind of business circumstances. Also, mobile phone is widely recognized as “the fifth medium” after four traditional media.

In this paper, we will investigate text message advertisement systematically. Firstly, we will analyze the use of mobile phone and the development of SMS (short messaging service) and text message advertisement in our country by the data we have collected. This paper will place emphasis on explaining the features of text message advertisements especially the advantages compared to traditional advertisements, systematically straighten out the problems of SMS from the view point of Advertising Theories and Marketing, and explain our break-through exploration to the development trend and potential management modes of text message advertisement in the field of marketing.

【 key word 】 mobile phone; text message/SMS; advertisement; new media