MN7032SR Marketing in the Digital World Assessment 1SQL

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MN7032SR Marketing in the Digital World	Academic Year 2024/25 Assessment 1 Group Presentation (Maximum of 10 slides and 500 words)
First Marker:
Second Marker:
Title of presentation:  Group Presentation on ComfortAir Plc.
Assessment criteria	Level of achievement	1st Marker	2nd   Marker
Market Analysis (25 marks)	1. Executive Summary (5 marks) 2. Analysis of the business environment using actual and current information sources to support your analysis using analytical tools such as PESTLE etc. (10 marks) 3. Briefly outline industry dynamics such as competition, regulatory environment, fuel crisis, staffing using analytical tools such as Porter 5 Forces etc to analyse current fact MN7032SR Marketing in the Digital World Assessment 1SQL s / figures and provide evidence to support your analysis. (10 marks)
Segmentation, Targeting and Positioning (20 marks)	Research to identify the STP strategy to be deployed by the company. Quantify key segments, targeting and positioning (20 marks)
Critical evaluation (20 marks)	Compare and contrast the company’s STP strategy with at least 2 main competitors   (20 marks)
Challenges and Barriers   (15 marks)	Main challenges and barriers facing ComfortAir Plc. (15 marks)
Drivers to success   (10 marks)	Key drivers for ComfortAir Plc. to succeed