发行基础：Epic首发计划

原创已于 2025-04-06 10:31:03 修改 · 434 阅读

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#游戏

于 2025-04-06 10:28:52 首次发布

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要点：

如果在E平台首发独占，则前六个月可获得100%分成，暂时没有平台抽成。

六个月后恢复到88%，平台抽成12%。

以下转载自官方文件：

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Epic首发计划是Epic游戏商城为第三方开发者提供的可选独占计划。

该计划能够帮助参与者提高产品前6个月的净收入：当Epic游戏商城的用户购买符合条件的产品时，其开发者的分成收入可以从88%提高到100%。在6个月的活动结束后，参与者将继续享受Epic的88%/12%分成比例。

所有在2023年10月16日当天及之后在Epic游戏商城上发布新产品的开发商和发行商都可以参加Epic首发计划。

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Epic First Run Program Agreement史诗首次运行程序协议

This Epic First Run Program Agreement (“EFR Agreement”) is an addendum to and part of the Epic Games Store Distribution Agreement (“Distribution Agreement”) between you and Epic. This EFR Agreement is effective as of the date and time you click “Accept” or first designate a Product as an Epic First Run Product. Capitalized terms used but not defined in the EFR Agreement have the meanings given to those terms in the Distribution Agreement. In the event of any conflict between the provisions of this EFR Agreement and other provisions of the Distribution Agreement, the provisions of this EFR Agreement shall prevail to the extent of the conflict.本Epic首次运行计划协议（“EFR协议”）是您与Epic之间的Epic游戏商店分销协议（“分销协议”）的附录和一部分。本《EFR协议》自您点击“接受”或首次指定产品为Epic首次运行产品之日起生效。EFR协议中使用但未定义的大写术语具有分销协议中这些术语的含义。如果本《EFR协议》的条款与《分销协议》的其他条款有任何冲突，则以本《EFR协议》的条款为准。

1. EPIC FIRST RUN PROGRAM1. Epic首次运行程序

As explained in this agreement, if you designate a Product as an Epic First Run Product (an “EFR Product”) then the Epic Games Store is the only third-party PC-available seller or service you can authorize to carry the EFR Product for the first six months after it is released. In exchange for that exclusivity and following the terms of this EFR Agreement, you can keep more of what you charge for the EFR Product in the Epic Games Store.如本协议所述，如果您指定产品为Epic首跑产品（简称“EFR产品”），那么Epic Games Store是您可以授权在EFR产品发布后的前六个月内销售该产品的唯一第三方pc销售商或服务商。作为独家交易和遵守EFR协议条款的交换，你可以在Epic Games Store中保留更多你为EFR产品收取的费用。

A couple notes on how to interpret this EFR Agreement: first, when we mention third-party storefronts and subscription services, we’re referring only to third-party storefronts and subscription services with content accessible on PC. Second, when we say PC in this EFR Agreement, we mean personal computers on which the Epic Games Store is available regardless of operating system.关于如何解释此EFR协议的几点注意事项：首先，当我们提到第三方店面和订阅服务时，我们仅指在PC上可访问内容的第三方店面和订阅服务。其次，当我们在EFR协议中提到PC时，我们指的是Epic Games Store可以在任何操作系统上使用的个人电脑。

2. ELIGIBLE EPIC FIRST RUN PRODUCTS2. 符合条件的史诗级首发产品

Only Products that meet the following criteria are eligible to be EFR Products:只有符合以下标准的产品才有资格成为EFR产品：

Only New Products Are Eligible. Only a Product that has not yet been Released may be designated an EFR Product. A Product has been “Released” if a version of the Product for PC has been offered to consumers for direct purchase via a third-party storefront, included in a third-party subscription service, etc. (Pre-sales do not count as sales for this purpose). Early access products may be designated EFR Products.只有新产品才有资格。只有尚未发布的产品才能被指定为EFR产品。如果产品的PC版本已通过第三方店面提供给消费者直接购买，包含在第三方订阅服务中等，则产品已“发布”（预售不计入销售）。早期准入产品可以被指定为EFR产品。
Program Start Date. The day a Product is first released for Users to install and play (i.e. exclusive of any pre-purchase period) must be on or after October 16, 2023, for the Product to be designated an EFR Product.程序开始日期。产品首次发布供用户安装和玩的日期（即不包括任何预购期）必须在2023年10月16日或之后，该产品才被指定为EFR产品。
No Existing Exclusivity Agreement. If you already have an existing agreement with Epic that imposes some exclusivity terms on a Product, that Product may not be designated as an EFR Product without Epic agreeing to make your Product an EFR Product in writing (an executed agreement between you and Epic - email is insufficient)无现有排他性协议。如果您已与Epic签订了对产品施加某些排他性条款的现有协议，则在Epic未以书面形式同意您的产品成为EFR产品之前，该产品不得被指定为EFR产品（您与Epic之间已签署的协议-电子邮件是不够的）。

To help illustrate which Products are eligible or ineligible to be EFR Products, we’ve provided a few examples:为了帮助说明哪些产品有资格或没有资格成为EFR产品，我们提供了几个例子：

You’ve previously released a version of your game for consoles, but now you’re getting ready to release a version of your game for PC. The PC-version of your game can be an EFR Product.你之前已经面向主机发行了一款游戏，但现在你正准备面向PC发行一款游戏。游戏的pc版本可以是EFR产品。
You’ve previously released a version of your game on PC either via your own subscription service or via your own storefront. Your game can be an EFR Product.你之前已经通过自己的订阅服务或自己的店面在PC上发布了一个游戏版本。你的游戏可以是EFR产品。
You’ve previously released a version of your game for PC, but now you’re getting ready to release a “Game of the Year Edition,” “Gold Edition,” or some other edition of your game. The new version of your game cannot be an EFR Product because all versions of a Product are considered together when determining if a Product has already been released.你之前已经面向PC发行了一款游戏，但现在你正准备发行“年度游戏版本”、“黄金版本”或其他游戏版本。你的游戏的新版本不可能是EFR产品，因为当决定一个产品是否已经发布时，所有产品的版本都会被考虑在一起。
You’re accepting pre-sales for your new PC game on another platform, but you’d like to launch your game exclusively on the Epic Games Store instead. Your game can be an EFR Product if it is removed from the other store and pre-orders from the other store are delayed until the conclusion of the EFR period or canceled. Consider how you’ll impact gaming communities before canceling any pre-orders, however, as that can be very disruptive for consumers.你接受了新PC游戏在另一个平台上的预售，但你却希望游戏只在Epic Games Store上发行。如果你的游戏从其他商店下架，并且其他商店的预购延迟到EFR期结束或被取消，那么你的游戏就可能是EFR产品。但是，在取消任何预订之前，要考虑你将如何影响游戏社区，因为这可能会对消费者造成很大的破坏。

For a six-month period starting on an EFR Product’s first availability for download and installation, and execution by Users from the Epic Games Store (the “EFR Period”), the Revenue Share for an EFR Product will be reduced to only applicable deductions. This means that Epic will pay you 100% of the price charged for a sale of Digital Rights in the EFR Product, in each case after deducting Sales Tax, any Support-A-Creator Fee you choose to pay, any recoupable advances or other fees, and any amounts attributable to payment processing fees, chargebacks, User refunds, discounts, and charges related to fraud (i.e. all standard deductions in the Distribution Agreement). Pre-purchase amounts collected from Users for an EFR Product will be subject to the revenue share split detailed in this Section 3, as will any amounts collected on digital extras related to an EFR Product collected before that EFR Product’s launch.在EFR产品首次可供下载和安装，并由Epic Games Store的用户执行的6个月期间（“EFR期间”），EFR产品的收益分成将减少到仅适用的扣除。这意味着Epic将向您支付EFR产品中数字版权销售价格的100%，在扣除销售税、您选择支付的任何支持创作者费用、任何可退还的预付款或其他费用，以及与支付处理费、退款、用户退款、折扣和欺诈相关费用（即分销协议中的所有标准扣除额）相关的任何金额之后。从用户处收取的EFR产品的预购金额将按照本第3条中详细说明的收入分成进行分配，在该EFR产品发布之前收取的与该EFR产品相关的任何数字额外费用也将按照本条款进行分配。

EFR products will be featured in the Epic Games Store during the EFR Period with Epic First Run program badges and a dedicated Epic First Run program section.在EFR期间，EFR产品将在Epic游戏商店中以Epic First Run计划徽章和专门的Epic First Run计划部分为特色。

4. EXCLUSIVITY REQUIREMENTS FOR EPIC FIRST RUN PRODUCTS4. 史诗级首次运行产品的排他性要求

During the EFR Period, as a condition of receiving the payment terms in this EFR Agreement, you will: (a) not remove the EFR Product from the Epic Games Store and (b) not license or otherwise enable any third party other than Epic to sell, distribute or otherwise grant other rights to any version of the EFR Product for PC. The three exceptions to this exclusivity requirement are: (c) you may use the Epic Games Store’s keyless redemption program to sell the EFR Product during the EFR Period as permitted by the Distribution Agreement; (d) you may include the EFR Product in a subscription service that is operated by you or the publisher of your game, provided that the EFR Product is not made available on a non Epic Games Store third-party storefront on PC during the EFR Period; or (e) you may distribute the game in your own launcher or via your own website, provided fulfillment is not through a third party storefront.在EFR期间，作为接受本EFR协议中付款条款的条件，您将：(a)不得从Epic Games Store中移除EFR产品，以及(b)不得许可或以其他方式允许Epic以外的任何第三方销售、分发或以其他方式授予PC版EFR产品的任何版本的其他权利。此排他性要求的三种例外情况是：(c)您可以使用Epic Games Store的无钥匙兑换计划在分销协议允许的EFR期间内销售EFR产品；(d)您可以将EFR产品包含在由您或您的游戏发行商运营的订阅服务中，前提是在EFR期间，EFR产品不在Epic Games Store以外的第三方PC店面上提供；或者(e)您可以在自己的启动器上或通过自己的网站发布游戏，前提是不通过第三方店面。

To help illustrate what this exclusivity requirement means, we’ve provided a few examples:为了帮助说明这个排他性要求的含义，我们提供了几个例子：

You’ve released your game as an EFR Product, and you’d like to be able to sell your game through your own website in addition to the Epic Games Store. You are allowed to sell games on your own website during the EFR Period, either through direct sales or by offering keys or keyless entitlements. Sales using keys or keyless entitlements would be subject to the standard terms in the Distribution Agreement.你已经将游戏作为EFR产品发行，你希望除了Epic Games Store之外，还能通过自己的网站销售游戏。在EFR期间，你可以在自己的网站上销售游戏，无论是通过直接销售还是提供密钥或无密钥授权。使用钥匙或无钥匙授权的销售将受经销协议中的标准条款约束。
You’ve released your game as an EFR Product, and you’d like to be able to sell your game through another marketplace in addition to the Epic Games Store. You are not allowed to sell games on any third-party PC stores during the EFR Period.你已经将游戏作为EFR产品发行，你希望能够通过Epic Games Store以外的其他市场销售游戏。在EFR期间，您不允许在任何第三方PC商店销售游戏。
You’ve released your game as an EFR Product, and you’d also like to make the game available through a subscription service run by another company. You are not allowed to add your game to a subscription service that you do not yourself operate during the EFR Period, provided the EFR Product is not made available on a non Epic Games Store third-party storefront on PC during the EFR Period.你已经以EFR产品的形式发行了游戏，你也希望通过另一家公司运营的订阅服务提供游戏。在EFR期间，您不允许将您的游戏添加到非您自己运营的订阅服务中，前提是在EFR期间，EFR产品不在PC上的非Epic Games Store第三方店面上提供。
You’ve released your game as an EFR Product, and you’d like to be able to sell your game through third-party stores using Epic keyless entitlements. You are allowed to sell games through third-party stores using Epic keyless entitlements during the EFR Period. Sales using keyless entitlements would be subject to the standard terms in the Distribution Agreement.你已经将游戏作为EFR产品发行，并且你希望能够使用Epic无钥匙授权通过第三方商店出售游戏。在EFR期间，您可以使用Epic无钥匙授权通过第三方商店销售游戏。使用无钥匙授权的销售将受经销协议中的标准条款约束。

5. DESIGNATING/WITHDRAWING PRODUCTS AS EPIC FIRST RUN PRODUCTS5. 指定/撤回产品为史诗级首次运行产品

The Epic Games Store Developer Portal may allow you to designate a Product as an EFR Product. If so, you can change a Product’s designation up until 48 hours prior to the Product’s first being made available for download or install by Users. At the time you designate a Product as an EFR Product, (a) you represent and warrant that the Product meets all of the eligibility requirements stated in Section 2 and (b) commit to complying with the exclusivity requirements stated in Section 4. If you decide to withdraw an EFR Product from the Epic First Run Program, it will be considered a Product and will be distributed under the standard Revenue Share terms in your Distribution Agreement. Once withdrawn, that Product may not be re-entered into Epic First Run.Epic Games商店开发者门户可能允许您将产品指定为EFR产品。如果是这样，您可以在产品首次可供用户下载或安装前48小时更改产品的名称。当贵方将产品指定为EFR产品时，(a)贵方声明并保证该产品符合第2条中规定的所有资格要求，且(b)承诺遵守第4条中规定的排他性要求。如果您决定从Epic首跑计划中撤回EFR产品，则该产品将被视为产品，并将根据您的分销协议中的标准收入分成条款进行分销。一旦撤回，该产品不得重新进入Epic首次运行。

6. ACHIEVEMENTS AND CROSSPLAY REQUIRED6. 需要成就和交叉游戏

You agree that you will include Epic Games Store achievements in any EFR Product. Section 4(a)(i) of your Distribution Agreement applies to any EFR Products as well - if you release an EFR Product on another third party storefront after the EFR Period expires or the EFR Product is included in a subscription service as permitted in Section 4 above, the EFR Product must be cross-play compatible with all other PC versions of the title distributed through other PC storefronts. If you breach this Section 6, Epic may suspend sales of your EFR Product until the breach is resolved and reserves the right to refund players for their purchase of an EFR Product in breach of this Section 6’s requirements.您同意将Epic Games Store成就包含在任何EFR产品中。您的分销协议第4(a)(i)条也适用于任何EFR产品-如果您在EFR期限届满后在另一个第三方商店发布EFR产品，或者该EFR产品包含在上述第4条允许的订阅服务中，则该EFR产品必须与通过其他PC商店分发的所有其他PC版本的游戏兼容。如果您违反了第6条的规定，Epic可能会暂停您的EFR产品的销售，直到违规行为得到解决，并保留向违反第6条要求购买EFR产品的玩家退款的权利。

7. EXPIRATION OR TERMINATION OF THE EXCLUSIVITY PERIOD; WITHDRAWAL7. 专卖期届满或终止；撤军

The EFR Period for an EFR Product will automatically expire six-months after the EFR Product is first made available for download or installation by Users. Upon expiration of the EFR Period, Sections 3 and 4 will no longer apply to the Product. This means the Revenue Share for the Product will revert to what is stated in the Distribution Agreement on a going forward basis and that you are no longer required to comply with the exclusivity requirements for that Product.EFR产品的EFR期限将在用户首次提供EFR产品供下载或安装后6个月自动到期。在EFR期限届满后，第3条和第4条将不再适用于产品。这意味着产品的收入分成将在未来恢复到分销协议中规定的水平，并且您不再需要遵守该产品的排他性要求。

Epic may terminate the EFR Period for an EFR Product immediately upon written notice if Epic discovers that you have breached the Distribution Agreement or EFR Agreement (e.g., if you don’t observe the exclusivity requirement during the EFR Period). Epic’s termination of an EFR Period will be effective as of the date of your breach, however, in all cases Epic will provide you written notice of termination and the date of termination. In addition, Epic may terminate the EFR Period for an EFR Product or terminate the EFR Agreement in its entirety if you engage in fraud or abuse of the Epic First Run Program or engage in repeated violation of Epic Games Store policies or submission requirements (as determined by Epic) - again, in all cases Epic will provide you written notice of termination.如果Epic发现您违反了《分销协议》或《EFR协议》（例如，如果您在EFR期间未遵守排他性要求），则可在收到书面通知后立即终止EFR产品的EFR期限。Epic对EFR期的终止自您违约之日起生效，但在任何情况下，Epic都将向您提供书面终止通知和终止日期。此外，如果您参与欺诈或滥用Epic首次运行计划，或多次违反Epic游戏商店政策或提交要求（由Epic决定），Epic可能会终止EFR产品的EFR期限或终止整个EFR协议——同样，在所有情况下，Epic都将向您提供书面终止通知。

If Epic terminates an EFR Period and/or an EFR Product is found to be in breach of the terms of this EFR Agreement, the Revenue Share for the Product will be calculated as though the Product was never designated an EFR Product. This means that the Revenue Share stated in the Distribution Agreement will retroactively apply to all Product sales. Epic may apply any amounts otherwise owed to you to satisfy the balance you owe Epic following the termination of an EFR Period until the revenue shortfall is recouped.如果Epic终止某个EFR期限和/或发现某个EFR产品违反了本EFR协议的条款，则该产品的收入分成将按照该产品从未被指定为EFR产品来计算。这意味着经销协议中规定的收入分成将追溯适用于所有产品销售。Epic可在EFR期终止后，将其他欠您的任何金额用于支付您欠Epic的余额，直至收回收入缺口。