摘要:
The article features first-time designer Rory Edelman. To succeed in the competitive contemporary market, he resorted to a simple formula that has benefited icons such as Diane von Furstenberg, which is to take a signature style and update it each season in a variety of prints, fabrics and lengths. Within two years of launching Rory Beca, Edelman grew wholesale sales from less than $20,000 in the first season to $5 million a year through some 400 retail accounts.
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