Infinite scroll has been called autopagerize, unpaginate, endless pages-优快云博客

本文介绍了无限滚动技术，一种预加载后续页面内容并直接添加到当前页面的技术，有助于提高用户体验和网站留存率。适用于大量分页内容如搜索结果、博客文章等场景。

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http://www.infinite-scroll.com/

Infinite scroll has been called autopagerize, unpaginate, endless pages. But essentially it is pre-fetching content from a subsequent page and adding it directly to the user’s current page.

Problem Summary:

User is browsing paged content.

Use When:

Retaining the user is important and clicking “Next Page” is a usability barrier.
The full content available is too large to show on initial load.
The content is available in paged chunks: search results, blog posts, product listings portfolio features.

Advantages:

Users are retained on the site far better.
- Users are less likely to continue on to the next “page” if they have to click something versus it being delivered automatically to them. ^{[citation needed]}
Requires no adjustment in a user’s typical reading habits.
The added functionality needs no affordances or instruction.
As long as the functionality is enhancing an existing navigational structure (like the wordpress plugin here), it remains SEO-friendly and Accessible. It will degrade gracefully if a user does not have JavaScript enabled..

Disadvantages:

The “footer” of the page will be typically impossible to reach.
Currently there is no way to cancel or opt-out of the behavior.
There is no permalink to a given state of the page.
Dynamically adding more content to the page increases the memory footprint of the browser. Depending on the browser, this could account for around 50megs of RAM.
Analytics will not immediately capture the event, so custom configuration is required.

http://www.infinite-scroll.com/