本文探讨了如何针对图书馆内不同服务制定营销计划，涉及目标客户定位、服务概念设计、沟通渠道寻找及服务推广。特别适用于小型图书馆，也适用于各类专业图书馆。
摘要：
Marketing plans of libraries often are focussed to the whole institution, not to the several services of the library or information centre. It tends more to public relations then to a planned conception and marketing of the several services. This working paper shows how to target clients, how to make a conception of each service, how to search for "channels" to communicate to the clients and then to promote the services. The text is especially for one-person libraries, but can be read also by other types of library, for example special libraries.
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