shields 徽标
For the last couple of years, designer Emanuele Abrate has been demystifying famous logos by reverse-engineering what fonts they used or evolved from. While many famous brands use a proprietary typeface for their logos, Abrate points out that the designers will normally use an existing font as a jumping-off point, and his project, Logofonts, allows viewers to look under the hood of famous logos by revealing their likely typographical origins.
F或在过去的几年里,设计师Emanuele的Abrate已经被反向工程的是什么字体他们使用或演变而来,揭开著名的标志。 尽管许多著名品牌的徽标都使用专有字体,但Abrate指出,设计师通常会使用现有字体作为起点,而他的项目Logofonts允许观众通过揭示自己的徽标来查看著名徽标的内幕。可能的印刷来源。
The inspiration for Abrate’s project comes from his interest in combining the strange and the familiar. “When these two characteristics come together,” he says, “there is the possibility of creating something really interesting. … For this reason, I decided to analyze the logos of famous brands, replacing the company name with the name of the font that was used.”
Abrate的项目的灵感来自于他对陌生人和熟悉人的结合的兴趣。 他说:“当这两个特征融合在一起时,就有可能创造出真正有趣的东西。 …因此,我决定分析著名品牌的徽标,将公司名称替换为使用的字体名称。”
Seeing these deeply familiar brand images deconstructed in this way is oddly satisfying, especially when the font is one that we’re used to in other contexts. You can see more of Abrate’s work on his website, and follow his ongoing Logofonts project on Instagram.
看到以这种方式解构的这些非常熟悉的品牌图像令人感到满足,尤其是当字体是我们在其他情况下习惯的字体时。 您可以在他的网站上查看Abrate的更多作品,并在Instagram上关注他正在进行的Logofonts项目。






























For more of Abrate’s work, check out his website. You can follow his Logofonts project on Instagram.
有关Abrate的更多工作,请访问他的 网站 。 您可以在 Instagram上 关注他的Logofonts项目 。

翻译自: https://uxdesign.cc/these-are-the-fonts-behind-30-famous-logos-40c83cd05d16
shields 徽标