本文以幽默的方式揭示了Apple、Google及Facebook等科技公司在对外宣传时所采用的一系列公关话术及其背后的实质。Apple强调自家产品的独特优势，Google则在开放性和数据收集间寻找平衡点，而Facebook则试图解决隐私保护与用户互动之间的矛盾。
Marco Arment老大的文章，
Apple:
- This web app or social network we’re making is going to be great.
- Our app-review rules are always in everyone’s best interests.
- Nobody wants a [popular new product category that Apple doesn’t make yet].
Google:
- Android is open.
- Don’t be evil.
- We solicit all of your personal information and track everything you do to make things better for you.
Facebook:
- Our users want to interact with brands.
- We value your privacy.
- We’re not tracking you when you’re logged out.
Everyone has their bullshit. You can simply decide whose you’re willing to tolerate.
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