Adobe AIR Programming Unleashed

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Adobe AIR Programming Unleashed
[LanguageEnglish ] [Channel: Adobe AIR ] 
<script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script>
Written to help you hit the ground running, this book teaches you how to build state-of-the-art rich desktop applications on the breakthrough Adobe AIR platform.
Stacy Tyler Young, Michael Givens, and Dimitrios Gianninas illustrate the power of this technology through practical application examples based on the official 1.5 release of Adobe AIR. Youll discover how Adobe AIR helps you solve problems you just couldnt solve before by extending the reach of your web applications onto users desktops. Building on your existing knowledge of Adobe Flex, HTML, JavaScript, and Ajax software, youll master the powerful Adobe AIR platform--moving quickly from task-oriented examples to larger-scale, real-world projects. The authors dont just cover coding--they help you maximize your effectiveness throughout the entire development lifecycle via design patterns, frameworks, build process, continuous integration, and automated testing.
If youre ready to build the next generation of rich hybrid desktop applications, Adobe AIR is the development platform youve been searching for...and this is the book you need to kick-start new projects using this exciting new technology.
Detailed information on how to...
*Install and configure your Adobe AIR development environment
*Build the next generation web/desktop hybrid applications to run on Adobe AIR
*Add new desktop capabilities to your web applications such as native windows, local file I/O, and client-side databases
*Create HTML/Adobe Flex mash-up applications
*Push data to Adobe AIR clients using BlazeDS, an open source Java remoting and messaging technology
*Package, distribute, and update Adobe AIR applications
*Work with display objects in 3D space by leveraging Adobe Flash Player 10
*Build Adobe AIR applications using common frameworks like Cairngorm
*Create automated builds using Apache Ant, complete with FlexUnit testing strategies
*Create a peer-to-peer photo-sharing application by combining Adobe AIR and Java

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内容概要:本文系统阐述了企业新闻发稿在生成式引擎优化(GEO)时代下的全渠道策略与效果评估体系,涵盖当前企业传播面临的预算、资源、内容与效果评估四大挑战,并深入分析2025年新闻发稿行业五大趋势,包括AI驱动的智能化转型、精准化传播、首发内容价值提升、内容资产化及数据可视化。文章重点解析央媒、地方官媒、综合门户和自媒体四类媒体资源的特性、传播优势与发稿策略,提出基于内容适配性、时间节奏、话题设计的策略制定方法,并构建涵盖品牌价值、销售转化与GEO优化的多维评估框架。此外,结合“传声港”工具实操指南,提供AI智能投放、效果监测、自媒体管理与舆情应对的全流程解决方案,并针对科技、消费、B2B、区域品牌四大行业推出定制化发稿方案。; 适合人群:企业市场/公关负责人、品牌传播管理者、数字营销从业者及中小企业决策者,具备一定媒体传播经验并希望提升发稿效率与ROI的专业人士。; 使用场景及目标:①制定科学的新闻发稿策略,实现从“流量思维”向“价值思维”转型;②构建央媒定调、门户扩散、自媒体互动的立体化传播矩阵;③利用AI工具实现精准投放与GEO优化,提升品牌在AI搜索中的权威性与可见性;④通过数据驱动评估体系量化品牌影响力与销售转化效果。; 阅读建议:建议结合文中提供的实操清单、案例分析与工具指南进行系统学习,重点关注媒体适配性策略与GEO评估指标,在实际发稿中分阶段试点“AI+全渠道”组合策略,并定期复盘优化,以实现品牌传播的长期复利效应。
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