Advanced Web Metrics with Google Analytics

最新推荐文章于 2023-10-20 15:43:55 发布

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本书指导如何使用Google Analytics来衡量网站流量及其来源，理解其对投资回报率的影响，并跟踪所有在线营销渠道。此外，还介绍了如何优化结账系统、PPC活动及SEO等。

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Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to:

*Measure your web traffic, its sources and visitor engagements and understand its impact on ROI
*Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more
*Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data
*Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts
*Discover the benefits of ad version testing and the insight multivariate testing can bring

With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line.

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