Mass Customization Information Systems in Business

本书探讨了满足个性化需求的大规模定制业务策略,并介绍了实现该策略所需的信息技术系统。内容覆盖市场分析、产品建模及供应链管理等方面。

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Mass customization is a business strategy aimed at satisfying an individual customers needs with near mass production efficiency. Mass Customization Information Systems in Business provides original and innovative research on IT systems for mass customization. This wide-ranging reference collection describes the solutions, tools, and concepts needed for the successful realization of these systems. Mass customized markets, product modeling, and supply chain management are explored in precise detail. This Premier Reference Source provides a comprehensive investigation of the business processes required for manufacturing individualized products.
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