本书介绍了一系列工具和技术，用于确定网站是否以及如何为其所有者提供商业价值。这些度量标准对于IT高管和营销专业人士都非常重要。书中解释了构建成功站点的标准，并全面地将这些指标与用户体验相结合。
版权声明：原创作品，允许转载，转载时请务必以超链接形式标明文章原始出版、作者信息和本声明。否则将追究法律责任。
http://blog.youkuaiyun.com/topmvp - topmvp
*Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
*Companion Web site contains links to online tools, resources, and white papers
http://mihd.net/zyd5gr
http://rapidshare.com/files/11917800/Web_Metrics_-_Proven_Methods_for_Measuring_Web_Site_Success.pdf.html
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
*Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)*Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
*Companion Web site contains links to online tools, resources, and white papers
http://mihd.net/zyd5gr
http://rapidshare.com/files/11917800/Web_Metrics_-_Proven_Methods_for_Measuring_Web_Site_Success.pdf.html
扫一扫
被折叠的 条评论
为什么被折叠?
到【灌水乐园】发言
