关于制造商加入GDSN所带来的好处的描述

本文探讨了全球数据同步(GDS)环境下制造商与零售商所获得的具体效益,包括减少货架缺货率、加快新品上市速度、降低物流成本等。通过准确的产品信息管理,不仅能有效减少查询次数,还能显著提升市场占有率及销售利润率。

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来自:

AT Kearney Study (2002)

 

Benefits to Manufacturers*
Industry studies have shown these benefits for manufacturers who do business in a
GDS environment:
3 to 5 percent reduction in shelf out-of-stocks.
2 week reduction in speed to market for new items by retailers receiving clean
data in advance of physical shipments, they can move product faster through their
distribution centers.
7 to 13 percent reduction in salesforce time communicating basic item information
to customers, following up, resolving queries, etc.
Reduction in call center and website queries regarding basic item information.
Inaccurate product information leads to multiple queries from customers. Through
superior product information management queries are reduced.
5 to 10 percent reduction in salesforce and accounting time dealing with invoice disputes.
Reduction in invoice write-offs incurred as a result of data discrepancies.
Elimination of basic item data errors, currently found in up to 8 percent of total
purchase orders.
.2 to .7 percent reduction in outbound logistics costs.
.5 percent reduction in inventory.
Benefits to Retailers
Benefits for retailers who do business in a GDS environment, include:
Administrative saving resulting from fewer disputed invoices.
Reduced time from purchase order to payment.
Improved asset utilization, including trucks and dock time.
Accelerated time to market and time to shelf for product introductions and
changes, resulting in increased market share, faster revenue recognition, increased
margins and improved “lift” factor.
Improved same-store-sales and market share by having new products in-stock and
available for purchase before the competition does.
Higher revenue capture due to fewer price related errors.
More effective branding and merchandising as a result of actionable information
related to the requirements of specific stores or demographics.
Increased numbers of cross-sell and up-sell sales generated by the availability of
accurate, customer-specific product information.
Higher sales and reduced returns to the store through consistent, complete and
accurate product information presented to customers at the point of sale. 

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