想详细看这篇文章,请到以下地址看:http://www.poynterextra.org/eyetrack2004/main.htm
下面摘抄文中的几个图:
人类的阅读视线变换:
The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page.
网页的价值分块:
Dominant headlines most often draw the eye first upon entering the page -- especially when they are in the upper left, and most often (but not always) when in the upper right.
注意:这只是,人们第一次去看某个页面的时候的视线图,如果某个人常去某个网页,他会形成自己的看法,会改变看这个网页的视线轨迹。那时候,上面的图可能就有点不太适用了。
文章介绍了人类阅读网页时的视线变换规律,眼睛通常先聚焦在页面左上角,在该区域停留后从左向右移动,一段时间后才会向下浏览。还提到主导标题常最先吸引眼球,尤其是在左上角和右上角。不过,常访问某网页时视线轨迹会改变。
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