Luckyman

Could one tiny line of text on a product page increase your sales? A recent A/B testpublished by WhichTestWon says yes. WhichTestWon encourages readers to guess which version of a page or ad per

by guest author Jeremy Smith Everything in conversion optimization comes down to the customer making a decision Yes or no. That’s the clutch point in conversion optimization. Leading up to this de

The idea that scarce products are more appealing isn’t new. The latest iPhone MUST be good if hundreds of people are standing in line to snag one of the small number available at launch, right? Game c

Selling with ScarcityEcommerce websites have a great opportunity to exploit the “scarcity effect,” primarily because they can often provide instantaneous feedback on inventory levels and, in a c

Scarcity In ActionIn a reply to my post,The Scarcity Effect, Neuromarketing reader Keith Monaghan pointed out how one bourbon marketing effort is employing scarcity to build its brand.Knob C

he 3 Types of Buyers, and How to Optimize for Each One[Guest post by Jeremy Smith.]I absolutely love buyer psychology and neuroeconomics. Want to know why?● Because it’s like a secret weapon

Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it

http://conversionxl.com/what-i-learned-from-reviewing-websites/Recently I critiqued a number of websites (links at the bottom of the post) and made suggestions for improving their conversion r