google analytics 添加跟踪代码

google analytics添加跟踪代码实现统计分析

其代码添加方式共有三种

1，gtag.js

基础代码：

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-111264922-1"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'UA-11XXX922-1');
</script>

事件跟踪代码：https://developers.google.com/analytics/devguides/collection/gtagjs/

2，analytics.js

基础代码:

<!-- Google Analytics -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-XXXXX-Y', 'auto');
ga('send', 'pageview');
</script>
<!-- End Google Analytics -->

事件跟踪代码：

onclick="ga('send', 'event', 'Videos', 'play', 'Fall Campaign');"

详细信息请查看google文档：

google分析文档
3，google代码跟踪管理器GTM