CGSize textMaxSize = CGSizeMake(XMGScreenW - 2 * XMGMarin, MAXFLOAT);
_cellHeight += [self.text boundingRectWithSize: textMaxSize options: NSStringDrawingUsesLineFragmentOrigin attributes: @{NSFontAttributeName :[UIFont systemFontOfSize: 15.0f]} context:nil].size.height + XMGMarin;