Zappos十诫(核心价值观,Core Value)
1. Deliver WOW Through Service(用服务来感动客户);
2. Embrace and Drive Change(拥抱并且推动变化);
3. Create Fun and A Little Weirdness(创造有趣且有点怪异的东西);
4. Be Adventurous, Creative, and Open-Minded(保持冒险的、创新的和开放的态度);
5. Pursue Growth and Learning(追求成长与学习);
6. Build Open and Honest Relationships With Communication(以沟通的方式来建立开放的、诚实的关系);
7. Build a Positive Team and Family Spirit(建立一个积极的团队和家庭精神);
8. Do More With Less(花更少的钱,帮更多的事);
9. Be Passionate and Determined(要热情和坚持);
10. Be Humble(待人处事要谦卑)。