Extole,一家提供社交营销解决方案的初创公司,最近完成了1000万美元的C轮融资,由Shasta Ventures领投。现有投资者包括Norwest Venture Partners,Redpoint Ventures和Trident Capital。此次融资使Extole的总融资额达到了2200万美元。Extole的技术帮助企业通过社交推荐计划、促销活动等方式增加销售并提高品牌知名度。
原文链接: http://blog.youkuaiyun.com/mistlike/article/details/7243964
更多相关信息可见: http://blog.youkuaiyun.com/mistlike
作者: 陈福康, email: mistlike at qq.com
Social Marketing Platform Extole Raises $10 Million
raise: 一个词义的解释是:
To gather together; collect:
筹款：收集；收敛：
raise money from the neighbors for a charity.
从邻居们那里收钱用于一件善事.
也就是募集资金的意思.
Extole, a startup which offers a suite of social media marketing has raised $10 million in Series C round funding, led by Shasta Ventures with participation from existing investors Norwest Venture Partners, Redpoint Ventures, and Trident Capital. This brings the company’s total financing to $22 million.
Extole, 一个提供一系列社会化媒体营销的创业公司, 募集到C轮融资1000万美元, 该轮融资是Shasta Ventures.... 这使得该公司总的资金募集数达到2200万美元.
Extole’s technology makes it easy for brands to power social referral programs, social promotions, social testimonials, and social analytics. Products such asRefer-A-Friend andSocialBuilder are designed to enable brands to leverage referral marketing services and viral Facebook sweepstakes apps to increase sales and brand awareness in a measurable way, such as through likes, recommendations and more.
Extole的技术使得
For example, Refer-A-Friend rewards advocates for promoting a brand to their friends. Customers include Shutterfly, Redbox, Zazzle, AAA, Kate Spade, and SkyMall. Extole was founded byBrad Klaus, former chief exec of Syndero and VP of Sales at Qualys before that.
Last year, revenue grew 400 percent, and is on track for record revenue in 2012. The company will use the new funding to fuel growth, scale operations, and accelerate product and platform investments.
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