Facebook Advertising Research (Facebook广告研究) [incomplete]

原文链接: http://blog.youkuaiyun.com/mistlike/article/details/7231128

更多相关信息可见: http://blog.youkuaiyun.com/mistlike

作者: 陈福康, email: mistlike at qq.com

http://www.facebook.com/advertising/

Overview

Reach Your TargetCustomers到达的你的目标客户

• Connect with more than 800 million potential customers

连接超过8亿的潜在客户.

• Choose your audience by location, age and interests

可以根据地理位置(location),年龄(age)和兴趣选取你的受众(audience).

• Test simple image and text-based ads and use what works

测试简单的图片和文本广告,然后使用其中有效果的.

 

Deepen Your Relationships加强你的关系链

• Promote yourFacebook Page or website

推广你的Facebook页面或者网站.

• Use our "Like" button to increase your ad's influence

使用我们的"Like"按钮来增加你的广告的影响力.

• Build a community around your business

围绕你的生意建立一个社区/团体.

 

Control Your Budget预算控制

• Set the daily budget you are comfortable with

设置你觉得合适的每日预算(daily budget)

• Adjust your daily budget at anytime

任何时候都可以调整你的每日预算.

• Choose to pay only when people click (CPC) or see your ad (CPM)

选取付费方式CPC(当人们点击广告的时候)或者CPM(人们看到广告的时候).

http://www.facebook.com/pages/learn.php

Facebook Pages

 

Create a presence thatlooks and behaves like user profiles to connect and engage with your customersand amplify your voice to their friends.

创建一个看起来像是用户简介的页面,用于和你的客户沟通交流使用, 增强你对于她们的朋友的影响力.

 

Overview 概要

Create a Facebook Page 创建Facebook页

A Facebook Page is apublic profile that enables you to share your business and products withFacebook users. Create one in a few minutes with our simple interface. For moredetails about Facebook Pages,downloadour Product Guide.

Facebook页是使得你可以和facebook用户共享你的生意和产品. 使用我们提供的简洁的接口, 我们可以很快创建一个FacebookPage. 对于更详细的信息可以下载产品相关介绍(http://ads.ak.facebook.com/ads/FacebookAds/FB_PagesGuide_MediaKit_051611.pdf).

 

Start the Conversation 开始和客户交互

When your fans interactwith your Facebook Page, stories linking to your Page can go to their friendsvia News Feed. As these friends interact with your Page, News Feed keepsdriving word-of-mouth to a wider circle of friends.

当你的的产品的爱好者和你的FacebookPage交互的时候, 到你的Page的链接可以通过News Feed到达她们的朋友. 当这些朋友和你的Page交互的时候, News Feed会使得口口相传到达更大的朋友圈子.

 

Drive Customer Awareness 提高客户认知度

Spread the word evenfurther with Facebook Ads.You choose your graphic, text, and target audience. We'll even add availableinformation about their friends' interacting with your Facebook Page, if youchoose.

使用Facebook Ads可以更加广泛的传播相关信息. 你可以选择图片,文本和定向受众.  甚至你可以选择加入关于她们的朋友如何和你的Page交互的信息.

Facebook创建广告相关过程: