
(bk1)Taylor Swift will be wrapping up her record-breaking Eras Tour in December. In total, the tour schedule included 152 shows that each run around 3.5 hours long. For the US shows, approximately 72,000 fans attend each concert bringing in $13 million per
You are a tour manager at MidMCM Music Agency. (spm1)A musical performer of your choice (it could be an individual performer like Taylor Swift, a group like i KON, etc.) has approached you to help them plan their next tour. (spm1')Your team needs to analyze the musical performer’s past tours to develop a model to help plan their next tour.
Requirements
1. Get Started. Familiarize yourself with a musical performer and their touring history.
a. (imp1)Choose a musical performer that has had a concert tour in the past.
i. Why did they go on tour?
ii. How long is a tour?
iii. How many shows are in a tour?
iv. Where did they go on tour?
b. (imp2)Investigate one of the musical performer’s past tours to identify the factors that should go into planning a tour. Some things to consider:
i. What factors need to be considered to run a single show on a tour?
ii. What factors need to be considered when planning multiple shows for a tour?
iii. What makes a successful music tour?
2. (spm1'')Create your model. Develop a model to help plan a tour for the musical performer. (Reminder: You can make Assumptions about any information you think you need and can not find.)
a. (rsc1 & imp3)Some things you may consider include, but are not limited to:
i. Number of Concerts
ii. Venues
iii. Ticket Prices
b. (rsc2 & imp4)What will be the “best” plan for the performer to meet their goals for the tour?
i. Maximizing fan attendance?
ii. Maximize venues?
iii. Maximizing profits?
iv. Something else?
3. (spm1''')Apply your model. Analyze the past and plan for the future.
a. Use your model to analyze the past tour you investigated.
i. Identify the strengths and weaknesses of their tour.
ii. Was the tour an overall success or failure?
b. Use your model to help plan a future tour for the musical performer.
i. What aspects of a future tour can your model help with?
ii. What does your model suggest the performer should do on a future tour?
4. (mss1)Share your model. Write a one- to two- page letter to the musical performer that describes a possible new tour that your model has helped plan. Explain why this tour will best meet the goals of going on tour for the musical performer.
5. Reflect. How might you be able to use your model to help plan a tour for anothermusical performer? Will it work for every performer?
Analysis:
这是一道很典型的美赛式的安排规划问题,有非常现实的生活背景,不仅考察数学建模中优化问题的求解能力,而且对实际问题和条件的选择、剥离和转化能力也是重点。
审题:
bk(background)1:演唱会的火热背景;
pr(problem)1:买票难等运营困难;
spm(specific model)1:对于演唱会的安排规划,注意关键词plan,是个典型的规划类的优化模型,后续多次提到也只是重提,spm1'''则是点明对模型结果要用在哪些具体场景里作求解计算;
imp(implication)1:对决策变量的提示,即可以考虑从哪些方面来安排一场演唱会;
imp2:需要考虑一场和多场的不同模型(i & ii),以及暗示决策目标也需要考虑清楚(iii);
rsc(restrictive condition)1:题中提到的控制变量,基本都得考虑到;
imp3:进一步提示控制变量不止rsc1中提到的,可以增加;
rsc2:题中提到的决策目标,基本都得考虑到;
imp4:进一步提示决策目标不止rsc2中提到的,可以增加;
mss(mission)1:用信件呈现结果的任务;
思路:
我们依照优化问题的模型框架依次把审题中的信息对照进来:
决策目标y:粉丝出席量、场地数量、利润等等(收入、社会影响力、线上传播),单个目标全部要量化为数,需要线性等方式融合为总目标;
决策变量x:场次数量、地点安排、票价等等(资源分配、演出内容、时间安排),所有直接可控的因素;
限制条件r:最大场次、地点范围、票价范围等等;
目标函数f:给定x的安排后,要能算出y的值,如果不好算,就要一直作假设和分析,修改x和y的内容,直到能在能力范围内写出f来,比如一直简化为线性关系;
参数p:为计算y需要的参数,比如场地平均成本、地点的粉丝基数、票价影响销量的系数等等;
接着就按照这个思路个个击破,化整为零,化繁为简,就可以完成模型啦!

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