本文探讨了企业形象（CI）的重要性，它是公司用来区分自身的各种元素的集合。这些元素共同构成了公司的‘个性’，并且一致的企业形象能够让公司在业界更加受到重视。
Corporate identity, also known as CI, is the pieces, aspects, ideas, methods and techniques a company uses to differentiate itself from the rest. When a brand is associated with a color, a combination of colors, shapes, pictures, phrases, music, etc. a corporate identity design plan has been carried out.
A company’s corporate identity represents a company’s “personality”, spirit and soul.
It's proven that a company that has a consistent corporate identity is taken much more seriously than those that don't.
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