工作记录

大类成本销售查询

select
decode(substr(n5002,3,2),'25','23','27','23','29','23',substr(n5002,3,2)) "大类编码",
a1002 "大类名称",

round(sum(n5011*(1-nvl(zkl,0)*0.01))/1,2) "总销售额",
round(sum(decode(n5014,'17',(n5011/1.17*0.17)*(1-nvl(zkl,0)*0.01),0))/1,2) "17%税金",
round(sum(decode(n5014,'10',(n5011/1.13*0.13)*(1-nvl(zkl,0)*0.01),'13',(n5011/1.13*0.13)*(1-nvl(zkl,0)*0.01),0))/1,2) "13%税金",
round(sum(decode(n5014,'17',(n5011/1.17),'0',(n5011/1.0),'10',(n5011/1.13),'13',(n5011/1.13),0)*(1-nvl(zkl,0)*0.01))/1,2) "不含税销售总额",
round(sum(decode(n5014,'17',(n5011/1.17),'0',(n5011/1.0),'10',(n5011/1.13),'13',(n5011/1.13),0)*(1-nvl(zkl,0)*0.01))/1,2)-round(sum(n5016*(1-nvl(cbzkl,0)*0.01))/1,2) "总成本",
round(sum(n5016*(1-nvl(cbzkl,0)*0.01))/1,2) "总毛利",
round(decode(sum(n5016*(1-nvl(cbzkl,0)*0.01)),0,0,sum(n5016*(1-nvl(cbzkl,0)*0.01))/decode(sum(decode(n5014,'17',(n5011/1.17),'0',(n5011/1.0),'10',(n5011/1.13),'13',(n5011/1.13),0)*(1-nvl(zkl,0)*0.01)),0,sum(n5016*(1-nvl(cbzkl,0)*0.01)),sum(decode(n5014,'17',(n5011/1.17),'0',(n5011/1.0),'10',(n5011/1.13),'13',(n5011/1.13),0)*(1-nvl(zkl,0)*0.01)))),4)*100 "毛利率" ,
n5010 "日期",
n5001 "门店"
from (select * from fzdc.n501003 union all select * from fzdc.n50),fzdc.cwzkb,a10
where to_char(n5010,'yyyy.mm.dd')>='2010.03.01' and to_char(n5010,'yyyy.mm.dd')<='2010.03.31'
and n5002=bm(+)
and to_char(n5010,'yyyy.mm.dd')=to_char(rq(+),'yyyy.mm.dd')
and n5001=md(+)
and n5002<>'2025'
and n5001||n5002<>'012027'
and n5001 in ('02','07','12')
and decode(substr(n5002,3,2),'25','23','27','23','29','23',substr(n5002,3,2))=a1001
and n5005 in ('1','2','9','3')
and n5006 like '%%'
and n5007 like '%%'
and n5019 like '%%'
group by decode(substr(n5002,3,2),'25','23','27','23','29','23',substr(n5002,3,2)),a1002,n5010,n5001
union all
select substr(n6002,1,2)"大类编码", ' ' "大类名称",-sum(n6004),0,0,-sum(n6004),0,-sum(n6005),0,n6003 "日期",n6001 "门店" from fzdc.n60
where to_char(n6003,'yyyy.mm.dd')>='2010.03.01' and to_char(n6003,'yyyy.mm.dd')<='2010.03.31'
and n6001 in ('02','07','12')
group by substr(n6002,1,2),n6003,n6001

大类成本new 查询

select
decode(substr(n5002,3,2),'25','23','27','23','29','23',substr(n5002,3,2)) "大类编码",
a1002 "大类名称",

round(sum(decode(n5005,'0',n5011,'6',n5011,'7',n5011,'8',n5011,n5011*(1-nvl(zkl,0)*0.01)))/1,2) "总销售额",
round(sum(decode(n5014,'17',decode(n5005,'0',(n5011/1.17*0.17),'6',(n5011/1.17*0.17),'7',(n5011/1.17*0.17),'8',(n5011/1.17*0.17),(n5011/1.17*0.17)*(1-nvl(zkl,0)*0.01)),0))/1,2) "17%税金",
round(sum(decode(n5014,'10',decode(n5005,'0',(n5011/1.13*0.13),'6',(n5011/1.13*0.13),'7',(n5011/1.13*0.13),'8',(n5011/1.13*0.13),(n5011/1.13*0.13)*(1-nvl(zkl,0)*0.01)),
'13',decode(n5005,'0',(n5011/1.13*0.13),'6',(n5011/1.13*0.13),'7',(n5011/1.13*0.13),'8',(n5011/1.13*0.13),(n5011/1.13*0.13)*(1-nvl(zkl,0)*0.01)),0))/1,2) "13%税金",
round(sum(decode(n5014,'17',(n5011/1.17),'0',(n5011/1.0),'10',(n5011/1.13),'13',(n5011/1.13),0)*decode(n5005,'0',1,'6',1,'7',1,'8',1,(1-nvl(zkl,0)*0.01)))/1,2) "不含税销售总额",
round(sum(decode(n5005,'0',n5015,n5015*(1-nvl(cbzkl*0.01,0))))/1,2) "总成本",
round(sum(decode(n5014,'17',(n5011/1.17),'0',(n5011/1.0),'10',(n5011/1.13),'13',(n5011/1.13),0)*decode(n5005,'0',1,'6',1,'7',1,'8',1,(1-nvl(zkl,0)*0.01)))/1,2)-round(sum(decode(n5005,'0',n5015,n5015*(1-nvl(cbzkl*0.01,0))))/1,2) "总毛利",
round(decode(round(sum(decode(n5014,'17',(n5011/1.17),'0',(n5011/1.0),'10',(n5011/1.13),'13',(n5011/1.13),0)*decode(n5005,'0',1,'6',1,'7',1,'8',1,(1-nvl(zkl,0)*0.01)))/1,2)-round(sum(decode(n5005,'0',n5015,n5015*(1-nvl(cbzkl*0.01,0))))/1,2),0,0,round(sum(decode(n5014,'17',(n5011/1.17),'0',(n5011/1.0),'10',(n5011/1.13),'13',(n5011/1.13),0)*decode(n5005,'0',1,'6',1,'7',1,'8',1,(1-nvl(zkl,0)*0.01)))/1,2)-round(sum(decode(n5005,'0',n5015,n5015*(1-nvl(cbzkl*0.01,0))))/1,2)/decode(round(sum(decode(n5014,'17',(n5011/1.17),'0',(n5011/1.0),'10',(n5011/1.13),'13',(n5011/1.13),0)*decode(n5005,'0',1,'6',1,'7',1,'8',1,(1-nvl(zkl,0)*0.01)))/1,2),0,round(sum(decode(n5014,'17',(n5011/1.17),'0',(n5011/1.0),'10',(n5011/1.13),'13',(n5011/1.13),0)*decode(n5005,'0',1,'6',1,'7',1,'8',1,(1-nvl(zkl,0)*0.01)))/1,2)-round(sum(decode(n5005,'0',n5015,n5015*(1-nvl(cbzkl*0.01,0))))/1,2),round(sum(decode(n5014,'17',(n5011/1.17),'0',(n5011/1.0),'10',(n5011/1.13),'13',(n5011/1.13),0)*decode(n5005,'0',1,'6',1,'7',1,'8',1,(1-nvl(zkl,0)*0.01)))/1,2))),4)*100
"毛利率" ,
n5010 "日期"
from fzdc.n50cw,fzdc.cwzkb2,a10
where to_char(n5010,'yyyy.mm.dd')>='2010.02.01' and to_char(n5010,'yyyy.mm.dd')<='2010.02.28'
and n5002=bm(+)
and to_char(n5010,'yyyy.mm.dd')=to_char(rq(+),'yyyy.mm.dd')
and n5001=md(+)
and n5002<>'2025'
and n5001||n5002<>'012027'
and n5001 like '12%'
decode(substr(n5002,3,2),'25','23','27','23','29','23',substr(n5002,3,2))=a1001
and n5005 in ('1','2','9','3')
group by decode(substr(n5002,3,2),'25','23','27','23','29','23',substr(n5002,3,2)),a1002,n5010
union all
select substr(n6002,1,2)"大类编码", ' ' "大类名称",-sum(n6004),0,0,-sum(n6004),0,-sum(n6005),0,n6003 "日期" from fzdc.n60
where to_char(n6003,'yyyy.mm.dd')>='2010.02.01' and to_char(n6003,'yyyy.mm.dd')<='2010.02.28'
and n6001 like '12%'
group by substr(n6002,1,2) ,n6003

内容概要:本文系统阐述了企业新闻发稿在生成式引擎优化(GEO)时代下的全渠道策略与效果评估体系,涵盖当前企业传播面临的预算、资源、内容与效果评估四大挑战,并深入分析2025年新闻发稿行业五大趋势,包括AI驱动的智能化转型、精准化传播、首发内容价值提升、内容资产化及数据可视化。文章重点解析央媒、地方官媒、综合门户和自媒体四类媒体资源的特性、传播优势与发稿策略,提出基于内容适配性、时间节奏、话题设计的策略制定方法,并构建涵盖品牌价值、销售转化与GEO优化的多维评估框架。此外,结合“传声港”工具实操指南,提供AI智能投放、效果监测、自媒体管理与舆情应对的全流程解决方案,并针对科技、消费、B2B、区域品牌四大行业推出定制化发稿方案。; 适合人群:企业市场/公关负责人、品牌传播管理者、数字营销从业者及中小企业决策者,具备一定媒体传播经验并希望提升发稿效率与ROI的专业人士。; 使用场景及目标:①制定科学的新闻发稿策略,实现从“流量思维”向“价值思维”转型;②构建央媒定调、门户扩散、自媒体互动的立体化传播矩阵;③利用AI工具实现精准投放与GEO优化,提升品牌在AI搜索中的权威性与可见性;④通过数据驱动评估体系量化品牌影响力与销售转化效果。; 阅读建议:建议结合文中提供的实操清单、案例分析与工具指南进行系统学习,重点关注媒体适配性策略与GEO评估指标,在实际发稿中分阶段试点“AI+全渠道”组合策略,并定期复盘优化,以实现品牌传播的长期复利效应。
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